UK promotional staff provider and experiential agency Hype Live Media has merged with sister company Mobile Media under the new MMedia Group (MMG) corporate identity.

Mobile Media specialises in ‘Mobile Out of Home’ media, and claims to be the first company to have developed the Advan concept in the 1980s.

The newly formed MMG will offer clients a wide range of media formats including Mobile Out of Home solutions (such as Digivans and Advans), Promotional Staff, Experiential Marketing services, Digital Out of Home, LED Screens, Event Production, Content Management and (through its partnership with LHRLINK, Heathrow’s only branded bus network) Airport Advertising.

Karen Olsen, CEO of MMG, says: “MMG packs a punch when it comes to delivering impactful client messages – whether you are looking for brand ambassadors, mobile formats, airport advertising or full event screens with production, we are able to deliver beyond expectations with over 30 years of experience behind us.”

MMG clients include Specsavers, Marc Jacobs, Schwarzkopf, Coty, Cadbury, Greggs, Emirates and Dogs Trust. It recently ran a campaign for Dogs Trust where it created a giant billboard covered with toy dogs – as passers-by removed the toys, the ad’s stark message about the horrors of puppy smuggling was revealed (a video of this activation can be seen on the Dogs Trust YouTube channel),

The post Mobile Media and Hype Live Media become MMedia Group appeared first on IPM Bitesize.