Eagle Eye, the SaaS technology company which validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, has won a new three year contract with John Lewis PLC for the deployment of its Eagle Eye AIR platform to deliver improved digital customer marketing.

Tim Mason, CEO of Eagle Eye, says: “We are delighted to have won this contract and to be imbedding Eagle Eye’s technology as an integral part of John Lewis’s digital strategy. John Lewis is a market-leading, high-profile retailer and this win further reinforces the clear competitive benefits our solutions deliver to retailers.”

Mason adds: “Consumers are increasingly using mobile as their preferred channel and savvy retailers are using digital promotions as a key driver to enhance customer engagement. Eagle Eye has the proven technology to capitalise on this structural industry shift.”

Eagle Eye’s digital marketing platform, Eagle Eye AIR, enables the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards, replacing previously used paper-based methods. The Eagle Eye platform creates a network effect between merchants, distributors and brands enabling stronger connections and value to all parties.

Current customers include Asda, J Sainsbury, Greggs, JD Sports, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Pizza Express, Tesco and Thomas Pink.

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