Iconic cleaning brand Marigold, which this year celebrates its 70th anniversary, launched a new nationwide ‘Try Me Free’ campaign from September 1st, 2017.

The on-pack campaign, which is designed to drive trial of its 11-strong range of cloths and scourers, will see almost 250,000 packs stickered with the ‘Try Me Free’ campaign and will offer consumers the opportunity to try one of the Marigold cloths or scourers for free, in exchange for submitting a 15+ word review.

Laura Marsden, Shopper Product Manager for Marigold, comments “Marigold products are renowned for their quality, reliability and durability. Our cloths and scourers have strong USPs and we are confident that when consumers try our products, they will love them as much as we do. Try Me Free is a great way to drive trial of the extended range while attracting new shoppers to the brand.”

Robert White, Planning Director at ZEAL Creative, the agency which created the campaign for Marigold, adds: “Marigold’s range of products perform really well in the hands of consumers, so a confident mechanic to drive mass trial is perfect for the launch. A Try Me Free is a powerful statement on-shelf that can help a leading brand to underline its premium positioning; and the one we have created for Marigold has real standout.”

The Marigold Try Me Free on-pack promotion will run until December 31st, 2017. Promotional packs will be available across Tesco, ASDA, Wilko, Ocado, The Range and Homebase, subject to availability.

ZEAL Creative has put together and run a number of award-winning campaigns for Freudenberg UK, which owns Marigold and also other cleaning brands, including Vileda. A ZEAL campaign for Vileda, Kids Go Free, won Gold in the Consumer Products – Household & Pet Care category at the 2017 IPM Awards, while ZEAL’s Magical Mops promotion won Gold in the same category in 2016.

Freudenberg is a German-owned global company founded in 1849 and still run by descendants of the original founder. Sectors it currently operates in include housewares and cleaning products, automobile parts, textiles, building materials and telecommunications.

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Iconic UK rubber gloves brand Marigold is celebrating its 70th anniversary with its first-ever national on-pack promotion, offering a free gift with every promotional pack.

Every purchase of a pack of Marigold Extra Life Kitchen gloves entitles the shopper to claim a gift; to find out what they have won, they need to visit the promotional site, freegift.marigold.co.uk, and enter a unique code from the pink promotional sticker on-pack. Gifts on offer include five spa days for two, worth £400, 1,000 manicures, 43,000 Nails Inc nail polishes and just under two million three month memberships to the Fabyouless Card scheme  offering 25% or 2-for-1 discounts at salons, spas and gyms nationwide.

The promotional period opened on March 1st 2017 and claims can be made until June 30th, although Marigold is advising consumers promotional packs will be most widely available from March until May.

The promotion was created for brand owner Freudenberg HP by Manchester-based promotional marketing agency Zeal Creative. Freudenberg and Zeal won a Gold trophy in the IPM Awards 2016 for the Vileda Cinderella Magical Mops promotion.

Marigold has also commissioned a social historian, Seren Evans-Charrington, to look at how cleaning has evolved since 1947 as part of the campaign.

Marigold product manager, Laura Burrows, says: “We’re very proud of our heritage from our launch in Gloucester in 1947 with our first gloves, to where we are today with a wide-range of products used by generations, making Marigold a household name across the country. We wanted to celebrate this anniversary by looking back at how things have changed in cleaning over those 70 years. We’re rolling out the main elements of the research to media across the year and we’ve launched our first ever national on-pack promotion to celebrate the anniversary.”

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