Love2shop Business Services, the corporate division of Park Group plc, has acquired brand engagement specialists Fisher Moy International Limited in an all-cash deal for an undisclosed sum.

Chris Hartley, Director of Love2shop Business Services, says: “The synergy between the two businesses made this acquisition an easy decision all round. With our market-leading consumer reward technology combined with FMI’s strategic alliances with its client base, we can now offer an end-to-end engagement boosting service for any business that wants to improve its relationship with customers and employees.”

John Fisher, Managing Director, FMI Ltd., adds: “Love2shop is one of our most respected clients. They had previously asked us to devise an online engagement platform for their many corporate clients. After a few months, it became apparent that we could offer their clients a much broader engagement service than the provision of rewards alone, so a closer type of cooperation was discussed.”

FMI will remain based in Chilton, Buckinghamshire and will initially continue to operate under the existing brand to spearhead Love2shop’s engagement services expansion and act as a local base for clients in London and the Thames Valley.

Love2shop is the UK’s leading multi-retailer gift voucher and prepaid gift card, accepted at over 150 major retailers with more than 20,000 stores UK wide.  Love2shop schemes are tailored to individual customer needs, principally recognising and rewarding a range of consumer behaviors.  These include customer loyalty and acquisition, referral generation, market research and sales promotions, as well as staff motivation and reward.

Fisher Moy International Limited (FMI) is a strategic brand engagement consultancy with more than 30 years’ experience working with major blue-chip clients.

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Corporate gift card and voucher provider Love2shop Business Services has launched a new team dedicated to the delivery of comprehensive, account managed, customer and employee engagement programs.

The new team (see picture) will focus efforts in a number of areas, including the delivery and end-to-end management of reward programs that help clients to improve interactions with customers and employees.

Two new members of staff have been appointed. Adam Whatling, previously with Capital Incentives, Edenred and Simply Thank You, joins as Head of Engagement and Product Development. Darren Tracey, formerly of P&MM, joins as Head of Full Service Marketing.

Chris Hartley, Director at Love2shop Business Services, comments; “Our knowledge and expertise extends far beyond fulfilment alone and the establishment of dedicated internal resource to the delivery of fully managed programmes is a reflection of the expertise we have available to our client base.”

Love2shop Business Services has also recently launched three new online solutions:

• Evolve – an online reward platform that provides instant gratification to increasingly time conscious customers, employees and members.
• Everyday Benefits – a revamped employee and member benefit program that provides access to over £1,000 worth of discount savings on everyday spending.
• Engage – an innovative, modular engagement platform that is designed for any business running a reward programme for staff, customers or channel partners.

Adam Whatling comments: “Love2shop is a hidden gem within the motivational industry, with perceptions of our service offering not necessarily matching our capabilities today. We’re very much looking forward to taking on the engagement challenges faced by large corporates and working in close partnership with them to add genuine value to their bottom line.”

Love2shop Business Services specialises in the development of technology to support employee and customer engagement. Headquartered on the Wirral, it is a division of Park Group plc, the UK’s leading multi-retailer voucher and pre-paid gift card company.

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