German alcoholic drink Jägermeister, official sponsor of London Cocktail Week 2018, is showcasing the complexity of its 56 herbs and spices with a collection of cocktails, ice cold shots, events and workshops at a pop-up forest activation in Big Chill, Brick Lane.

Jägermeister’s Der Wald Bar, located on the Big Chill terrace, a three-minute walk from the LCW cocktail village at the Truman Brewery, will transport cocktail lovers to a contemporary German forest setting where they will be able to enjoy a selection of cocktails and Jägermeister Ice Cold Shots, served at -18°.

Jägermeister UK brand ambassador, Florian Beuren, plus special guests, will be running a series of free interactive workshops at the Meister Akademy in Big Chill, including ice sculpting, urban foraging, cocktail “meisterclasses” and top-tips for DIY home cocktail making.

Exclusive Jägermeister cocktails and ice-cold shots will be available around the capital at select bars including MNKY HSE, The Racketeer, Shep’s, Big Chill, 46 & Mercy. Jäger Soho, Jägermeister and Soho Radio’s collaborative space, will host a series of pop-ups from innovative cocktail makers and bars including Kelvingrove Café and Tony Rowlands of Salt Dog Slims and Santa Chupitos Liverpool.

Nicole Goodwin, Marketing Director for Mast-Jaegermeister UK, comments: “An inherently complex spirit, Jägermeister naturally lends itself to being enjoyed as an ice-cold shot, as well as being used for experimentation and cocktail creation. We’re delighted to be continuing as official sponsors of London Cocktail Week and partnering with Big Chill as our festival venue.  This year, we’ve curated cocktails and experiences that we think surprise and excite consumers, ultimately inviting them to reimagine the possibilities of Jägermeister.”

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Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week, running from 3rd to 9th October 2016, with immersive experiences and special offers for LCW wristband wearers.

Bacardí rum, Grey Goose vodka and Bombay Sapphire gin are taking centre stage in the London Cocktail Week village where each will partner with a top London bar to bring its spirit to life through immersive and theatrical cocktail experiences.

Bacardí rum is teaming up with Rum Kitchen to bring a taste of Miami to London with tropical cocktails and a beach chic atmosphere. Inspired by the bistros of the continent, Grey Goose vodka and Duck & Waffle will invite vodka lovers and Francophiles to enjoy café culture with extraordinary cocktails. Bombay Sapphire gin and Cahoots will take visitors on a journey to discover the tastes and cultures of the world through their special creations.

Bartenders will have the opportunity to attend daytime inspirational seminars hosted by BBFB Brand Ambassadors Metinee ‘May’ Kongsrivilai (Bacardí), Myles Donneky (Grey Goose) and Renaud de Bosredon (Bombay Sapphire).

To extend the London Cocktail Week experience beyond Spitalfields Market, BBFB will also be offering London Cocktail Week wristband wearers specially-created cocktails made from brands within the portfolio such as Bacardí, Grey Goose, Woodford Reserve, Chambord and Jack Daniel’s. London Cocktail Week wristbands give visitors access to £5 cocktails on the stands, as well as at a series of partner bars such as LCC Bethnal Green, Joyeux Bordel, Sager and Wilde and more. BBFB will also be bringing the party spirit to London Cocktail Week with St Germain, Bombay Sapphire and Bacardí all hosting parties.

Shervene Shahbazkhani, UK Head of Trade Advocacy at Bacardi Brown-Forman Brands, says: “BBFB is at the heart of the UK’s cocktail scene and so we are committed to supporting the bar community during such a key occasion for the trade. London Cocktail Week is the perfect opportunity to shout about what our brands and key partner bars are able to deliver when it comes to keeping the London cocktail scene one of the most exciting in the world. Our aim is to give our brands and partner bars strong visibility, whilst providing cocktail lovers with a truly engaging experience throughout the whole week.”

Bacardi Brown-Forman Brands (BBFB) is a trading name used by Bacardi-Martini Limited, Bacardi’s UK distributor. BBFB supplies a premium portfolio of brands including Bacardí rum, Jack Daniel’s Old No. 7 Tennessee whiskey, Grey Goose vodka, Bombay Sapphire gin, Woodford Reserve, and Chambord liqueur.

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