On Saturday 27th and Sunday 28th April the Jacksonville Jaguars are bringing the NFL Draft celebrations to the UK with a two-day fan festival on London’s Southbank. And if that wasn’t enough, Jaguars wide receiver, Dede Westbrook will be joining in the celebrations – meeting fans, taking part in a Q&A and will also be revealing the 2019 Jags NFL 4th round Draft Pick live on US national TV from London, alongside one very lucky social media competition winner.

An additional 10 entries will also receive an exclusive invitation to join Dede Westbrook at the London & Partners studio, the Mayor’s official promotional organisation, ahead of the NFL Draft pick announcement.

When: From 10am until 6pm on Saturday 27th and 11am on Sunday 28th April
Where: Bernie Spain Gardens, Southbank, London

With a hub of NFL entertainment and activities planned there is something for everyone at the Jaguars Fan Festival – from American Football fanatics to casual spectators or even passers-by new to the game.

The focal point will be a fun skills challenge – no sport gear required! – giving fans of all ages the chance to take on a series of physical challenges from the NFL Combine test. From vertical jump to throwing accuracy, fans can compare their stats to the pros and be in with a chance of winning some great prizes. There will also be a Madden video game challenge taking place throughout the day.

Dede Westbrook will be interacting with fans at the festival and will also be doing a Q&A.

Dede Westbrook, NFL Star, said: “We’re really looking forward to coming to England for the Jaguars Fan Festival. It looked like it was such good fun last year that we can’t wait to get involved. I know that we have some amazing fans over in the UK and I am looking forward to meeting them in person – they really make it like a second home for us.”

Furthermore, food and beverage offerings as well as a merchandise zone will add to the atmosphere to ensure the Jaguars Fan Festival is a great day out in the capital.

In addition to the Jaguars Fan Festival, the team are once again celebrating the NFL Draft with an exclusive competition offering one lucky fan the opportunity to announce the Jaguars 4th round pick alongside Dede Westbrook.

Hussain Naqi, Senior Vice President and International Development, at Jacksonville Jaguars, said: “This is such an incredible opportunity for our UK fanbase to get involved with the team. We are delighted to have made history the last four years by bringing an NFL Draft announcement to the UK. Given our extended commitment to play here
every year until at least 2020, it is fitting that once again we’re giving one of our UK fans the chance to share in the excitement of the NFL Draft.”

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Huawei, the global technology leader is bringing the Northern Lights to London.

Overlooking the iconic Tower of London, the Aurora Borealis will be staged by immersive artist, Dan Acher, whose bespoke installation will feature a series of lasers to create the stunning spectacle that many Brits cite as top of their bucket list.

The recreation of this breath-taking natural phenomenon has been designed to showcase the unparalleled photography capabilities of Huawei’s latest P30 Series, which features technology that will allow users to capture detail and vibrant colours, even in low-light conditions. The P30 handset will be available to try out and capture London’s very own Northern Lights.

Viewers can post their pictures of the event tagging #Huaweilondonlights @Huaweimobileuk.

Where: Tower Hill (by the Tower of London – the best vantage point is in front of Tower of London’s ticket booth)

Date: April 5^th and 6^th

Time: 20.00-22:30

What: Huawei are bringing the Northern Lights to London, overlooking the iconic Tower of London

Cost: Free

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Supersized selfie red noses are popping up across the UK as Sainsbury’s counts down to Red Nose Day on 15th March. They have launched their official Red Nose merchandise in-store to celebrate 20 years as a Comic Relief partner.

These giant red snifflers are appearing at ‘pick of the bunch’ locations, from Edinburgh’s Greyfriars Bobby to Blackpool’s Seafront to Cornwall’s Mud Man. Even London’s stately St Paul’s gets to wear one.

The aim is for the public to show their support and get busy taking selfies in front of them. Pop on their own Red Nose, and tag @Sainsburys, @ComicRelief and #RedNoseDay.

Sainsbury’s is also launching its first ever ‘Comic Receipt’ campaign, which offers the chance to see Ed Sheeran in Rome later this year. You’ll also get to meet him after the gig, and receive your very own, signed guitar.

To enter, visit the Sainsbury’s website and type in the unique code on your receipt.

It’s also an important anniversary for Sainsbury’s and Comic Relief.

The past two decades have seen Sainsbury’s raise over £120 million for Comic Relief and the retailer is hoping the fundraising efforts of customers and colleagues will make an even bigger difference to help those most in need across the UK and internationally.

Liz Warner, CEO at Comic Relief, said: “Sainsbury’s is a brilliant partner and it is always great to see the stores come to life with merchandise, red noses and more.

We hope that, together with Sainsbury’s and Argos employees, we will raise millions of pounds to help fund projects locally and abroad – saving and changing lives.”

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Raising awareness of charity Hands On London’s 8^th annual coat collection, Wrap Up London, brand experience agency Sense is extending the campaign across the UK by dressing famous statues throughout London, Birmingham and Manchester in the iconic red coats.

The initiative reduces cold-related winter deaths by encouraging people to donate their unwanted coats, which are distributed to local community groups, supporting the homeless, refugees, the elderly and people fleeing domestic violence. Last year, generous Londoners donated over 20,000 coats via collections at tube stations, schools, places of worship and over 100 companies.

More than 100 groups have benefited to date, while the Wrap Up Family has grown to encompass Manchester, Birmingham and Glasgow, where Hands On London is working in partnership with leading Muslim faith-based charity Human Appeal. Newport and Lancashire are coming on board for 2018, with Hands On London working in association with Pride in Pill and the Rotary Club respectively.

“Again, Sense will be dressing iconic London statues in coats and scarves as part of the awareness drive,” explained Sense Deputy MD Lou Garrod. “The award-winning pro bono activity is part of our annual #notimetowaste initiative, which had such an impact in London in 2017 that this year residents in Manchester and Birmingham will also see their most exposed residents, each city’s iconic statues, wrapped up against the cold.”

Commenting on the campaign, Hands On London CEO Jon Meech said: “Each year, the crisis in our cities increases. Recent research by the Bureau of Investigative Journalism showed that at least 449 homeless people have died in the UK over the past 12 months – more than one a day. And this figure is likely to be a substantial underestimate as no official organisation counts homeless deaths in Britain. We have a huge demand for coats, especially for men.

“However, this is not just about those sleeping on our streets at night; the crisis is closer to us than we think. We received requests last year for more children’s coats, as in some areas there are children going to school in the winter months wearing just a shirt or jumper. These children should have something as basic as a coat.”

Hands On London founder Elizabeth Grier added: “I am delighted that this year we continue to widen our Wrap Up campaign to more cities across the UK so we can help even more people stay warm this winter. Especially at a time where the country seems to be more divided, this campaign unites us all towards one goal, which is to reduce the number of vulnerable people without a coat.

“It also showcases the power of action and commitment as this is a huge volunteer-led campaign. Volunteer time is spent collecting coats at nominated stations across the capital and then days sorting and redistributing them. Wrap Up London is one of London’s most successful volunteer-led campaigns, with a record number of over 1,000 wonderful volunteers supporting it in 2017.”

The Wrap Up London campaign runs from 12-14 November. For more details on where to drop an unwanted coat, please visit www.wrapuplondon.org.uk

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Chiquita Brands International has launched a major marketing campaign for its Chiquita bananas, kicking off the activity with the offer of a free ride for Londoners in its branded cabs.

The campaign builds on the success of a 2017 campaign which achieved over 74 million global impressions, and is aimed at raising awareness of Chiquita bananas amongst the brand’s key target audience of UK mums and millennials.

Kicking off this week and running through until mid-August, the activity will again take over central London – giving black cabs and London buses on key central routes ‘We Are Bananas’ wrap-around makeovers, with designs featuring the brand’s iconic blue and yellow branding. The seven-week campaign will also be supported by digital and social activity across the brand’s channels.

To launch the campaign, Chiquita offered consumers who flagged down a Chiquita Bananas yellow cab on July 16th a free ride, so long as they could produce a Chiquita banana.

The yellow taxis were stationed around Covent Garden Piazza, on Henrietta Street and Southampton Street and Holborn tube station all day, offering free rides to anyone with the correct banana fare to anywhere in zones 1 and 2.

John Cockle, Sales and Market Director for Chiquita Brands International, UK and Ireland, comments: “As leaders in the industry, we’re confident that our ‘We are bananas’ campaign will once again put Chiquita bananas front of mind during the key summer period and encourage consumers to ‘think Chiquita’ when they’re making their purchasing decisions. This is the fourth time that we have run a high-profile summer campaign in London, which demonstrates our commitment to creating a vibrant banana category for UK retailers, as well continuing to build the Chiquita banana brand amongst UK consumers.”

Chiquita is a leading global produce company employing 20,000 people across 25 countries. Chiquita serves nearly 70 countries, providing consumers and customers with the highest quality of fruit and service and creating consistent value for the Chiquita brand, its customers, suppliers, associates and communities while respecting the environment.

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