Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use skin care for the first time – all carry corresponding sets of challenges that provide a completely different set of considerations when it comes to impending purchases.

With 15 million “Gen Y’ers” in the UK currently undergoing some important life-stages, DECIDE shares key insights on how you can be first in line to capitalise on what’s being billed as “the next major consumer powerhouse.”

DECIDE believes that a consumer entering a category for the first time is much more than a marketing opportunity – and is in fact a critical first moment of truth where individuals are uniquely pre-disposed to the offering of your brand.

Click here to read the report.

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