UK agencies claimed more than a quarter (26%) of the total winners of the IMC European Awards 2015 last night, including The IMC Grand Prix, won by specialist experiential and events agency TRO for its ‘Lucozade Sport: Bringing the World Cup Home’ campaign.

The UK winners were announced at a celebratory drinks reception organised by the IPM which saw six UK agencies collect two Gold trophies, 10 Silver trophies and three Bronze trophies between them.

In addition to the IMC Grand Prix, ‘Lucozade Sport: Bringing the World Cup Home’ also won TRO Gold in the Sponsorship/Joint Effort/Tie-in category and a Bronze in Product Launch/Relaunch/Trial Campaigns. TRO also won two Silver awards for its ‘Nissan Innovation Station at London’s O2’ work.

Leith Links enjoyed quadruple success with its ‘How IRN-BRU owned Glasgow 2014’ campaign, including  Gold for Sponsorship/Joint Effort/Tie-in, two Silvers for Event Marketing and Innovative Idea or Concept and a Bronze for Integrated Communication.

Arc took two awards for ‘McDonald’s FryFutbol’ (Gold for Innovative Idea or Concept  and Silver for Sponsorship/Joint Effort/Tie-in and two more Silvers for Old Spice Gentleman Hunt in the Direct 1:1 Communication and Digital Communication categories, plus it shared another two Silvers with sister Leo Burnett agency, Leo Burnett Change for the ‘NSPCC Flaw in the Law’ campaign.

A full list of all the UK winners can be found on the IPM website.

In total, over 60 winning campaigns were named in this year’s IMC European Awards representing 27 agencies from 8 countries. To qualify for consideration for the IMC European Awards, campaigns must first have won a Gold in their national integrated marketing awards schemes. Winning a Gold in the IPM Awards is the only way for UK campaigns to qualify.

Dominic Lyle, Director General of EACA, comments: “I am delighted to see yet another successful edition of the IMC European Awards. Congratulations to all the agencies and their clients for setting such a high standard for integrated marketing communications in Europe and special congratulations to TRO and Lucozade Ribena Suntory Ltd for a well-deserved Grand Prix!”

Carey Trevill, managing director of the IPM, adds: “We’re thrilled and proud to see so many of our members recognised at the IMC European Awards. With 26% of the total wins, the UK has a lot to celebrate, and has certainly led the way in integrated communications in Europe. We look forward to building on this success further in the year ahead.”

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