Kru Live has appointed Ella Newton as Client Services Director to drive forward the specialist staffing agency’s continued growth and success.

Newton joins from Brands At Work, where she was the Account Manager responsible for cultivating new and existing client relationships and devising creative event solutions for a number of blue chip companies.

Prior to that, Ella achieved a 2:1 degree in Law and started her career freelancing in PR for fashion and fitness companies. She then joined Kru Live as a brand ambassador and staff booker, supporting events for agencies including Jack Morton and McCann World Group.  She has hands-on experience as an Event Manager for experiential activations for the likes of MINI, Lastminute.com and Nivea, to name a few.

Ella comments: “I’m so delighted to be returning to KruLive in a new role which will enable me to leverage the valuable insights and knowledge I’ve gained across the events industry thus far. Having worked with Kru before, I was able to experience first-hand the exceptional service they provide to clients and staff alike. Kru’s desire to constantly innovate and adapt their service offering for both their talent and event staffing division is a very exciting prospect and I look forward to maximising the agency’s potential and expansion into new markets.”

Sarah-Jane Benham, Managing Director of Kru Live and Kru Talent, says: “We are thrilled to have Ella on board in this capacity. Her appointment, which sees her heading up our new business team, is further proof of our continuing success as an agency.”

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Kru Talent has appointed Lauralee Watson, formerly of BD Network, as its new Talent Director, as part of its expansion strategy.

Watson has more than 10 years’ event and experiential staffing experience; before BD Network, she was at Leo Burnett and then Sense Marketing. During her five years at Sense, she was pivotal to the successful delivery of key high profile campaigns such as Vodafone, The Health Lottery, Cadbury’s, Timberland and Palmolive.

Sarah Jane Benham, Managing Director at Kru Live, says: “I am delighted to welcome Lauralee to our senior leadership team. Lauralee has a proven track record of delivering results, 10 years of industry insight and knowledge and a passion for providing ‘wish I was there’ entertainment”.

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