Confectionery brand Kinder is re-running its award-winning trade competition this Easter, offering retailers the chance to win one of five packs including everything they need to host an in-store Easter Egg Hunt for their local community, including posters for store windows, branded goods and free stock.

This year, retailers will also have access to bespoke social assets to drive further excitement in their community ahead of Easter.

Kinder was a key driver of growth for brand owner Ferrero over Easter in 2017, with its Kinder Seasonal range being the fastest growing brand amongst the top 10, reaching almost £20m. Kinder attributes this success at least in part to its Kinder Easter Egg Hunt is back.

To enter the competition, retailers must complete the form online at https://www.yourperfectstore.co.uk/  Entries opened from 9th March and winners will be announced towards the end of March, ahead of the activation of the Kinder Easter Egg Hunts between March 30th and April 1st – over the Easter Weekend.

Levi Boorer, Customer Development Director, Ferrero, says: “We’re keen to help our retailers give back to their local community, especially during the Easter period. Last year’s Easter Egg Hunt activity was a great success as retailers saw an increase in their Easter sales year-on-year, as well as increased basket spend compared to the previous week of trading. We are looking forward to seeing the results achieved this year and to spread a little joy this Easter.”

Ferrero is a leading family-owned global company and is the fourth-largest player in the global confectionery market. Its brand portfolio includes: Nutella, Ferrero Rocher, tic tac, Kinder, Kinder Bueno, and Thorntons.

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Kinder is offering purchasers the chance to ‘Win a Bit of Different’ in its latest on-pack promotion for its Kinder Bueno brand, with up to 30,000 £100 Virgin Experience Days to be won.

Consumers who buy a pack of the confectionery product register with the promotional website and then enter a unique promotional code from their packaging to find out if they have won.

The promotion is running from mid-May through to the end of August 2016 on Kinder Bueno Classic (single and multipack) and Kinder Bueno White (single).

Winners receive a Virgin Experience Days gift card to the value of £100, which can be redeemed against the cost of activities such as spa days, hot air balloon rides and driving experiences.

Levi Boorer, Customer Development Director at Ferrero UK, which owns the Kinder brand, says: “We know that Kinder Bueno shoppers are always looking to try something different and aim to be more adventurous in life, and the Kinder Bueno promotion aims to give shoppers exactly that. By offering shoppers the chance to win and enjoy a Virgin Experience Day of their choice, we aim to appeal to new and existing brand fans, whilst also increasing the brand’s visibility on-shelf and encouraging trial.”

The launch is supported with consumer, digital and sampling activity plus tailored POS in store.

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Ferrero’s Kinder confectionery brand is running a new retailer competition designed to drive consumers into store and to increase sales during the key Easter sales period.

The activity focuses on the new Kinder Joy limited edition products, a plastic egg featuring a tab opening up into two halves – one half made of creamy milk and cocoa cream and the other including a fun toy along with a spoon.

It is a seasonal sub-brand within the Kinder portfolio and was launched in the UK in December 2015 after a successful launch in the Republic of Ireland, where Ferrero says 40% of buyers were completely new to Kinder Surprise and 8% were incremental to the entire Easter confectionery category.

The trade competition will see 10 retailers receive everything they need to execute the perfect Easter Egg Hunt in-store or within their local communities. They will get all the essentials to create an Easter Egg Hunt including marketing materials such as posters for store windows, branded goods, free stock and incentivising consumer prizes such as family day-out vouchers.

Levi Boorer, customer development director at Ferrero, comments: “We admire and value everything that our retailer partners do to give back to the communities they operate in, and we want to lend a helping hand and spread some joy in-store at Easter. We are looking forward to receiving the store nominations and want to wish all retailers entering the best of luck.”

Ferrero says that convenience stores are regarded by consumers as the service which has the most positive impact on local communities, and its campaign is set to capitalise on this and support retailers in giving something back to their local community while embracing the family nature of Kinder.

Retailers can fill in an entry form to nominate their store which they can find at a participating depot or complete the form online at www.ferrero-trade.co.uk. Entries open January 11th 2016 and winners will be announced in early February, ahead of the activation of the Kinder Easter Egg Hunts on 25th – 27th March (Easter Weekend).

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