Nestlé has partnered with hundreds of venues across the UK and Ireland to encourage families to spend more time together and do something fun, as part of a new ‘Kids Go Free’ on-pack promotion.

Families will have the opportunity to get a free kids ticket when buying any promotional pack of Nestlé confectionery products, such as Smarties, Rowntree’s or Milkybar.

All participating packs contain a unique code that can be exchanged for one free child ticket when buying a full priced adult ticket (or two child tickets for the price of one) at hundreds of venues across the UK and Ireland.

Indoor and outdoor adventures on offer include days out to zoos, safaris, museums and castles to activities such as kayaking, canoeing and dry ski slopes.

Lucy Fawcett, Brand Manager, ‘Kids Go Free’ promotion, says: “’Kids Go Free’ is all about motivating families to enjoy time spent together. We know that entertaining children can be a challenge sometimes and we hope that this promotion gives families that inspiration and value for money to enjoy a quality time together as well as making memories. There are hundreds of activities to choose from and we hope that the whole families will find the promotion exciting, fun and even educational.”

The promotion will run for a year from the end of May 2018 until 30^th April 2019 and will be supported by a digital media campaign, including online advertising and social media.

Earlier this month, Nestlé UK and Ireland partnered with online streaming service NOW TV as part of an on-pack promotion to offer consumers the chance to win either a monthly Sky Cinema, Entertainment or Kids pass, or Sky Sports day pass, with 1,000 passes up for grabs every hour for eight weeks.

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