Global brand experience agency Jack Morton Worldwide has made three key senior hires in its London office covering the agency’s core areas of client relationships and creative.

Dina Green is appointed as VP, business director and Andrew Thomas and Nate Thompson are appointed as creative directors. The appointments are effective immediately.

Dina Green (pictured) joins Jack Morton with nearly fifteen years of senior-level industry experience. From building her own successful agency, Dina went on to hold client and agency-side senior management roles. These roles have included managing director at inVNT, head of live at gyro and director of group events at Barclays PLC.

With nearly 20 years’ experience in the industry, Andrew has held senior creative roles at a number of agencies including Fold 7, Lowe, Pentland and Cheil. During this period he has worked with many leading brands including BMW, Range Rover, Coca Cola, Microsoft, Pepsi, Nike, Hugo Boss and XBOX.

Originally joining Jack Morton’s creative team in 2013, Nate has now been promoted to the role of creative director. During his time at Jack Morton, he has worked with many of the agency’s clients including Wella and Samsung. Prior to joining the agency, Nate worked with a diverse range of brands including Freshfields Bruckhaus Deringer, Jamie Oliver, Royal Bank of Scotland, Telefonica and Topshop.

Mike Kunheim, Managing Director, Jack Morton Worldwide, commented: “Client relationships and brave creative are at the heart of everything we believe in at Jack Morton, so these key appointments are a great boon to us and our clients. We’re super excited to both inject fresh talent and to grow our talent from within as we drive forward in our vision to create extraordinary experiences.”

Jack Morton Worldwide is an award-winning global brand experience agency delivering event marketing, promotional marketing, sponsorship marketing, digital, social, mobile and employee engagement. It is part of the Interpublic Group of Companies, Inc.

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King Digital Entertainment launched the latest installment of its global mobile gaming phenomenon, Candy Crush, in London last week with a specially-built adult bouncy castle, ‘Bouncingham Castle’.

Billed as the world’s first super-sized, multi-sensory bouncy castle especially for grown-ups, the installation opened on London’s Southbank to celebrate the launch of Candy Crush Jelly Saga. Adult passers-by and game fans were invited to fully immerse themselves in the competitive game modes as they take on the Jelly Queen in her royal residence and jelly-themed world.

Singer, presenter and Candy Crush fan Alesha Dixon was on hand to illuminate ‘Bouncingham Castle’ and be the first to show off her “jellylicious” moves.

Bouncingham Castle encompassed a range of multi-sensory elements, emitting fragrant, raspberry jelly-scented clouds from within its walls and making noises from the game when jumpers bounce on certain candy squares.

Andreas Olofsson, Lead Producer on Candy Crush Jelly Saga, commented: “This is the perfect setting to bring the new competitive play of Candy Crush Jelly Saga to life as we give the public a chance to show their best moves, bounce and reign supreme over the new in-game opponent, the Jelly Queen. A fitting celebration that embodies the excitement and fun that we aim to achieve in our games.”

The castle, which appeared to be made up of hundreds of blocks of raspberry and lime jelly, stands at seven metres high and eleven metres wide, as tall as a house and the length of a double decker bus. It took a team of 25 people from Global brand experience agency Jack Morton Worldwide, who worked with integrated communications agency Brands2Life and PR agency TVC on the campaign, six weeks to put together.

It was open to the public from Thursday March 3rd 2016 to Saturday March 5th.

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