Meat snack brand Peperami is running a spoof promotional campaign encouraging consumers in London and the South East of England to report potholes that they think need filling in, with backing from YouTube comedy star Jack Jones.

To kickstart the campaign, Peperami sent its brand character Animal onto the streets on London at the start of March to highlight potholes with flags and special warning tape.

The brand is inviting fans to join the ‘Peper-army’ by Tweeting pictures of potholes to its @Peperami account using the hashtag #HangryHole. They will be entered into a prize draw to win kits containing flags and cordon tape which they can use to highlight holes in their own neighbourhoods.

A spokesperson for Peperami said: “Peperami’s mission in life is to fill hungry stomach holes. However, there’s nothing we find more annoying than empty holes in the street and London is plagued with annoying craters. We reckoned it was about time something was done so we sent Animal out on the street to give the potholes a good porking!”

YouTube comedy star Jack Jones also got involved by going out on the streets of London offering the public “a good porking” – viewers can watch the reactions to him feeding their #HangryHole here.

The pothole activity was sparked off by a report from cycling campaign group Fill That Hole, which claimed 1,860 potholes have been reported across London in the last 12 months.

Peperami was acquired from Unilever by US meat snacking giant Jack Link’s for an undisclosed sum in May 2015. The brand is well-known for running a variety of promotional stunts over the years, including its 1998 ‘Fanimal’ campaign where consumers could win a talking, wriggling toy Animal that spouted rude football slogans, in reference to the World Cup being held in France that year. The campaign went on to win the Grand Prix at the ISP Awards in 1999 (now the IPM Awards).

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Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as prizes.

The UK campaign positions Peperami’s brand ambassador, the Animal, as ‘Official Stunt Animal of The Angry Birds Movie’, undertaking really dangerous stunts that even Angry Birds cannot do.

There are two Barcelona breaks to be won, one for a family of four and the other for two adults; both include various adventure activities, and the family trip includes accommodation in an Angry Birds-style tree-house hotel.

A new bespoke Peperami TV ad supports the partnership.

In addition, Peperami and the Animal also feature in Rovio’s classic Angry Birds 2 game where a Peperami-branded ‘spell’ can be called upon to defeat the Piggies. The TV ad can be viewed to earn extra lives. Furthermore, a new game, Angry Birds Action, launches on April 28th and consumers can scan a ‘birdcode’ from their Peperami packs to gain additional content and lives in this game.

The promotional period kicked off at the end of March and runs until June 30th 2016. There are two elements to the prize promotion, an instant win and a prize draw.

Entry to the prize promotion is online; consumers have to enter a code from their Peperami packaging and their contact details at www.peperami-angrybirds.com. 2,000 instant win prizes have been allocated according to ‘winning moments’, and entrants will be told immediately if they have won one. All entrants will be entered into a prize draw for the two holidays which will take place after the promotional period ends.

In the instant win game, prizes include The Angry Birds Movie keyrings, 3D Piggy Puzzles, tube scarves and drawstring bags. The prize draw prizes are one trip to Barcelona for a family of four, including flights, three nights in a luxury tree house, and an Adventure Forest stunt course, and a trip for two adults to Bareclona including flights, two nights at a luxury hotel and a flyboarding (water powered stunt surfboard) experience.

The Peperami brand was sold along with BiFi, a very similar product sold in Germany and other European countries, to US snack foods company Jack Link’s in April 2014. Jack Link’s will be running the Angry Birds promotion in 11 countries where it sells the product under either the Peperami or BiFi brand names.

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Peperami is giving fans a chance to win a Rolls-Royce by showing the world how they roll – literally.

As part of a Facebook and Twitter social media campaign to launch the new Peperami Roll, Peperami fans are being challenged to upload video or photos of themselves rolling in various situations, in response to a range of different challenges.

One entrant, drawn at random, will win a Peperami-branded 1972 Silver Shadow Rolls-Royce.

The three-week campaign was devised by Havas helia and kicked of this Monday (November 16^th 2015) with the release of a launch film featuring the Silver Shadow Rolls-Royce, which went out as a Sponsored Ad on Facebook as well as under the Promoted Twitter Trend.

Havas helia is also putting out four challenge videos featuring the ‘pro-Roller’ character, Rolland. He encourages fans to roll in a different location each time and post their video or photo to PeperamiTV, Facebook or Tweet with #HowIPeperamiRoll for a chance to win.

Pro-Viners, chosen for their large social following and appeal to our 18-34 year male target audience, will support each challenge video. Each pro-Viner will submit their own rolling video on their Vine, Facebook and Twitter with #HowIPeperamiRoll and call for others to get involved.

Peperami’s sponsored and organic social output will drive people to the campaign page, where people can watch Roland’s challenge videos, see the prizes, find out how to enter and view all the social activity aggregated in a visual feed.

Entrants to each of the four challenges have a chance to win various prizes, including darts tickets, a year’s supply of Peperami Rolls and ‘Let It Roll’ Prague festival tickets, flights and accommodation. There will also be random prize giveaways.

One person, randomly chosen from all the entries, will be crowned the ‘Ultimate Roller’ and will win the Rolls-Royce.

Pavan Chandra, Senior Brand Manager at Peperami owner, Jack Link’s, says: “We challenged Havas Helia to do something different to support the launch of the Peperami roll.  We wanted a punchy campaign that delivered great value and disruption and this campaign certainly delivers that.  When they suggested giving away a Rolls Royce I was scared, and that’s a good thing – boring creative doesn’t scare you!  It’s a great campaign and we look forward to seeing the results.”

Whoever wins the Rolls-Royce will have to posy on social media about their win and will also have to keep the Peperami branding on the car for at least 100 days. The prize does not appear to include the cost of having the car repainted to cover the Peperami branding.

Peperami Roll is a Peperami salami stick in a bread casing. The brand is now owned by US savoury snacks company Jack Link’s, which bought it from Unilever in 2014.

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