The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing (IPM) to present their insightful guide: ‘How to ace influencer marketing for your next promotional campaign’.

What you need to know:

• The top 5 tips to ace your next influencer marketing campaign
• How to create a successful campaign
• Influencer strategy for promotions

Download the webinar here

The post How To Ace Influencer Marketing appeared first on IPM Bitesize.

New research investigating UK household shoppers’ plans for Father’s Day 2019 has been launched by leading retail and shopper marketing agency, Savvy. The findings indicate that UK shoppers’ interest in getting involved stands at 53 percent, with total expenditure on the event forecast to reach £834 million this year.

Alastair Lockhart, Insight Director at Savvy, said: “Father’s Day marks the end to a busy first half of calendar events for retailers, during which we have seen strong growth in events sales, significantly outperforming the overall market. Total spending on Father’s Day celebrations is set to reach £834m in 2019, up by 4.4 percent from the previous year. In line with other events this year we’ve seen discount retailers step up activity and more shoppers turning to social media for gift inspiration.”

Key findings:  

• Of the shoppers getting involved in the event:
  • 50 percent are male shoppers; 54 percent are women.
  • Shoppers aged 18-24 are most likely to getting involved (75 percent) followed by those aged 35-44 (66 percent).
  • 54 percent of shoppers in London will be celebrating the occasion compared with 50 percent across the rest of the UK.
  • In terms of which of the Big Four retailers’ shoppers will go to for their Father’s Day goods, 60 percent will head to Asda, 56 percent will go to Sainsbury’s, 55 percent to Tesco and 53 percent to Morrisons. 

• Among shoppers planning to get involved with Father’s Day:  
  • Spending more this year is the plan for 40 percent.
  • 69 percent agree that they ‘don’t mind spending more’ to make Father’s Day special.
  • 75 percent say they consider it a special day with 71 percent citing it being a day which the family spends together. 62 percent also say they look forward to it.
  • 65 percent consider Father’s Day products in shops ‘boring’ and lack inspiration – noteworthy that 57 percent say that they would spend more on Father’s Day if better gifts were available.
  • 37 percent will be organising Father’s Day gifts that they receive from their children and 44 percent tend to organise Father’s Day presents for others e.g. a partner.
  • Shoppers aged in the 18-34 bracket are much more likely to spend more (79 percent), plan (76 percent) and shop online (82 percent) than any other age group.
  • The most popular time to celebrate the occasion is in the afternoon – 57 percent, followed by lunchtime – with 52 percent.
  • 44 percent plan on eating out this Father’s Day – though this rises to 63 percent for those living in London.

• How Father’s Day shopper’s will be spending: 
  • 60 percent will be going online to shop for gifts this Father’s Day.
  • Buying more expensive food and drinks to celebrate the occasion is on the cards for 44 percent.
  • 41 percent will be looking to buy a personalised gift this year.
  • Buying Father’s Day gifts and cards at the last minute is the plan for 35 percent.
  • Of the gifts shoppers expect to give: A card is by far the most popular purchase (61 percent), followed by chocolates (23 percent) and a book/CD/DVD (20 percent). A meal at a restaurant is on the list for 19 percent, closely followed by the gift of beer – 17 percent. A home cooked meal was the plan for 16 percent. Interestingly grooming products scored 10 percent this year.
  • 13 percent don’t expect to give anything this year.  

• Shoppers are getting their inspiration for Father’s Day presents from:
  • The supermarket which was the go-to place for 51 percent. In second place is Amazon with 45 percent followed by Google, 31 percent.
  • Word of mouth via friends and family still plays a key role – 19 percent.
  • Pinterest, Facebook and a grocery retailers’ website are sources of inspiration for 13 percent of Father’s Day shoppers (apiece). Instagram lagged very slightly behind with 12 percent.

The post Savvy reveal Father’s Day spending insights appeared first on IPM Bitesize.

Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use skin care for the first time – all carry corresponding sets of challenges that provide a completely different set of considerations when it comes to impending purchases.

With 15 million “Gen Y’ers” in the UK currently undergoing some important life-stages, DECIDE shares key insights on how you can be first in line to capitalise on what’s being billed as “the next major consumer powerhouse.”

DECIDE believes that a consumer entering a category for the first time is much more than a marketing opportunity – and is in fact a critical first moment of truth where individuals are uniquely pre-disposed to the offering of your brand.

Click here to read the report.

The post Point of Market Entry: Will it be your brand they choose? appeared first on IPM Bitesize.

Brass, the Leeds-based integrated marketing agency, has expanded its insight offering with the appointment of Sam Bannister to the newly created role of Head of Insight.

The introduction of the new position marks an increased investment by Brass into insight, strengthening its offer to existing clients such as First Direct, Kellogg’s, Hammonds, CITB and Lucozade.

Bannister spent an earlier part of his career at Brass, as a Senior Researcher. A position at RDSi followed, where he was responsible for a number of FMCG, shopper, and financial services accounts, before his return to Brass.

In his new position at Brass, Bannister will be establishing the role and benefits of insight within the broader agency offering, and is already beginning to implement his experiences.

Managing Partner, Paul McGann, says: “All businesses face greater uncertainty during the Brexit transition and our clients need innovative research and insight more than ever.  Whether it is launching new FMCG products, devising an advertising campaign or creating a better user experience, Sam brings a wealth of knowledge to help optimise the opportunity and drive ROI. Watch this space for some exiting developments in the world of research!”

Sam Bannister adds: “We want to be able to do something different to what’s currently in the marketplace – a more progressive approach to insight – and Brass offers a fantastic opportunity to do this. We’ve been listening to the needs of clients, and strongly believe we can combine research expertise with the talented Brass creative and digital resource to build an agile and distinct insight proposition”

The picture shows Sam Bannister (l) and Paul McGann (r).

Brass is a full-service integrated marketing agency with specialist skills in advertising, design, PR, SEO, media, shopper and promotional marketing. Clients include ASDA, Lucozade, Kellogg’s, Haribo, Burton’s Foods, New Look and Jet2.

The post Brass develops insight offering with new hire appeared first on IPM Bitesize.