62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 24 agencies from 7 countries. Ireland took the lead with 24 trophies, followed by Czech Republic with 17 trophies, United Kingdom with 12, Italy with 4, and Austria and Spain with 3 each.

Outstanding winners are Guns or Knives from Ireland with a total of 13 awards – 5 for Samsung Studio 9, 4 for jazz cab, and 4 for Samsung Home, ZEAL Creative from the UK with a total of 7 awards – 2 each for Kellogg’s X Love Island and A Quality Street Christmas, and 1 each for Pringles Prize with Every Can, Take the Mayhem out of Mealtimes, and Refresh your Ramadan and Momentum Czech Republic with a total of 6 awards – 2 each for We don’t Play Games with you and Our wines will turn a meal into a feast, and 1 each for Cool Summer with Rafaello Pralines and 50 fulfilled Wishes with Kinder.

The Grand Prix for an exceptional work was presented to Guns or Knives for their campaign jazz cab for mytaxi. Together with the client, they created a ‘mytaxi jazz cab’, the first-ever data-driven jam session, literally driven by drivers. ‘mytaxi jazz cab’ became the world’s longest programmatic jam session, putting Cork and the movement of its people at the heart of the experience.

Click here to view the full list of winners.

IMCC Chairman, Peter Kerr said, “Once again our awards have attracted exceptional work from across Europe and across a wide variety of industry sectors. Leading to a quite brilliantly innovative Grand Prix winner. As always the judging process supported by professionals throughout Europe was rigorous and we are grateful to our panel judges and IMC Board for the time they have once again given so freely.”

According to IMC European Awards Chair, Renate Vogt, “All cases entered in the competition were of high quality and very well-presented, so the judges had a tough job to come to the final decisions. All nominated cases are fine examples for the industry and our business.”

The winning agencies were selected after two rounds of judging in a European competition of the best campaigns selected at the national level across Europe. The first-round selection was made by a jury panel made up of 40 leading industry professionals across Europe. The second-round jury, comprised of IMCC Council member representatives, took place in Brussels on 16 October. All entries and judging procedures were managed via the official website at www.imcceurope.com.

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62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 29 agencies from 7 countries. Czech Republic and Ireland took the lead with 17 trophies each, followed by Italy with 9, Spain and Belgium with 6 each, United Kingdom 5 and Germany 2.

Outstanding winners are Momentum Czech Republic with a total of 6 awards – 3 for Raffaello against Loneliness, 2 for How Czechs started buying quality food each and 1 for Packaging does sell and Guns or Knives from Ireland with a total of 7 awards – 4 for A Song for the City and 3 for Click & Gone.

The Grand Prix for an exceptional work was presented to Guns or Knives for their campaign A Song for the City for Samsung Ireland. Their amazing idea to transform the Samuel Beckett Bridge into a playable instrument – not only via the Note8’s interface, but also through an actual electric harp created a huge awareness for the new Galaxy Note8.

The UK winners are Sense for Wrap Up London, TracyLocke for Ferrero Rocher: Behind the Layers and ZEAL Creative for KITKAT Personalised Packs.

Click here to view the full list of winners.

IMCC Chairman, Ondrej Gottwald, said, “I am glad to say that this year’s quality of entries was extremely high! Beside the commercial campaigns, I’ve been always a proponent of campaigns with a positive social impact and to see these campaigns being recognised and rewarded by industry professionals is very satisfying. I would like to thank the jury for the excellent and professional voluntary work from them.”

According to IMC European Awards Chair, Renate Vogt, “All cases entered in the competition were of high quality and very well-presented, so the judges had a tough job to come to the final decisions. All nominated cases are fine examples for the industry and our business.”

The winning agencies were selected after two rounds of judging in a European competition of the best campaigns selected at the national level across Europe. The first-round selection was made by a jury panel made up of 40 leading industry professionals across Europe. The second-round jury, comprised of IMCC Council member representatives, took place in Brussels on 27 September. All entries and judging procedures were managed via the official website at www.imcceurope.com.

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Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager.

Kanhai has worked in the marketing industry for 15 years. Her experience covers time at agencies including Field Day (formerly Arnold KLP), The Marketing Store and Summit, as well as a previous stint at ignis. She has worked on brands including 7UP, Fruit Shoot, Mars, Mattessons Fridge Raiders and Bordeaux wines.

Stephanie Whitaker, Managing Director of ignis, says: “We are absolutely thrilled to have Asha back.  Her role is to continue nurturing new business connections across a client portfolio she is already familiar with as well as developing new client relationships.”

ignis is a multi-award winning independent brand experience agency based in Fulham. Over its 29-year history, it has worked for a wide range of clients ranging from Jameson Whiskey, Sheraton Hotels and Fuller’s to Betfair and Cuticura. A member of the Institute of Promotional Marketing, ignis won two Gold trophies and a Silver for its #JamesonBeOriginal360 experience work for Pernod Ricard Travel Retail and Jameson in the IPM Awards 2017; the same campaign then went on to win a Silver and a Bronze in the pan-European IMC Awards.

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The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and celebrating the best of the promotional marketing industry.

Richard Pink, Head of Awards at the IPM, says: “We’re delighted to announce that The IPM Awards 2018 are now open for entries. Our awards showcase the latest and greatest campaigns and work being delivered within the promotional marketing industry. It doesn’t matter if you’re a member of the IPM or not – what we’re looking for is those exceptional promotional campaigns that have displayed effectiveness, creativity and innovation in their field. We want to recognise and reward the blood, sweat and tears that go into delivering the best that promotional marketing has to offer.”

Richard Pink adds: “This year we are delighted to welcome back Sodexo as our headline sponsor. We would like to thank Sodexo and all of our other Awards sponsors for their on-going commitment and support.”

There are 32 categories to choose from, covering a broad range of industry sectors, media channels, objectives and techniques, and campaigns can be entered into more than one.

This year, the categories have been thoroughly reviewed and revised where necessary, in consultation with the IPM’s specialist Councils, including Experiential, Shopper and Partnership, and the wider membership.

In addition, there are three Special Awards – the coveted Brand of the Year, Agency of the Year and Grand Prix trophies.

The online awards entry platform has also been updated and streamlined, to make the entry process even easier than in previous years.

For anyone who needs inspiration, the full list of winners from the IPM Awards 2017 can be found on the IPM website, while Sense’s Grand Prix winning entry on behalf of The Economist can be found in the IPM Awards Entry Handbook (with commercially sensitive information redacted), which can be viewed online or downloaded.

The IPM Awards are the premier recognition platform for the UK promotional marketing industry and are also the only route for UK campaigns to qualify for entry to the IMC European Awards.

The IPM Awards 2018 entry deadline is 23.59 on February 28th 2018, with the winners announced at a Gala Dinner on June 8th, 2018.

The IPM Awards 2018 Call for Entries, including a list of all the categories, entry costs and Terms & Conditions of entry, can be downloaded from the IPM website here.

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UK agencies collected 15 awards in the IMC European Awards 2017, with two Gold, three Silver and 10 Bronze trophies being shared by seven British agencies.

Gold awards went to TracyLocke for its ‘Dolce by Ferrero Rocher’ campaign in the Event Marketing category, and to Toucan for its ‘Peperami Stunt Animal in the Angry Birds Movie’ campaign in the Sponsorship/Joint Effort/Tie-in category.

Three Silver awards were handed out. TracyLocke won for the ‘Dolce by Ferrero Rocher’ in Brand Building, ignis won for ‘Jameson #BeOriginal360’ in Branded Content and RPM won for ‘Only One Captain Morgan’ in the Innovative Idea or Concept category.

Ten Bronze trophies were awarded. TLC Marketing won two awards for its campaigns ‘Relish Rewards’ (B2B, Loyalty Marketing) and ‘Giant Chip Fork’ (B2B, Direct 1:1) each. Two went to ignis for ‘Jameson #BeOriginal360’ (Digital Communications, Innovative Idea or Concept). Haygarth also received two awards for its ‘Clarins Urban Oasis’ campaign (Event Marketing, Innovative Idea or Concept). Two agencies took a bronze each – TracyLocke for ‘Dolce by Ferrero Rocher’ and Brand & Deliver Marketing for ‘Join the Radeon Rebellion’.

John Sylvester, IPM Chairman, says: “The exceptional work awarded to U.K. agencies this year shows the breadth and creative scope of our talent here. At the IPM we will continue to support this important European award programme.” The IPM are Members of EACA and a key representative of the IMC Council.

Overall, 85 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 32 agencies from 7 countries. The country with the most awards in 2017 was Czech Republic with 21 trophies.

For a full list of British trophy winners click here.

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Agencies and brands which won trophies at last week’s IPM Awards 2017 now have the chance to achieve international acclaim by entering EACA’s Integrated Marketing Communications Awards (IMC) Awards, the pan-European promotional marketing recognition program.

Carey Trevill, Managing Director of the IPM, says: “Any campaign which won a trophy at the IPM Awards 2017, whether it was Bronze, Silver, Gold or the Grand Prix, qualifies for entry into the IMC Awards, run by EACA, the body which represents promotional marketing across Europe. We are contacting all our winners right now to urge them to take this brilliant opportunity to shine on the international stage – in the past, UK campaigns have won huge number of IMC Awards, including more than one Grand Prix over the years. It’s time to show our friends in Europe what great promotional marketing looks like.”

In this year’s IPM Awards, the Grand Prix went to ‘real world’ agency Sense for its #H2O activation (pictured), part of the ‘Discomfort Future’ campaign on behalf of The Economist. This saw potential subscribers offered free coffee apparently made from recycled water from a portable toilet, to highlight the issue of water scarcity around the world. It won two Golds and was selected by the IPM awards judges as the best of the best. Other big winners included the Peperami meat snack brand and agencies including The Circle Agency, ZEAL Creative, Toucan, Brand & Deliver and 23red.

In the UK, the IPM Awards are the only route campaigns can qualify to enter the IMC Awards.

Carey Trevill adds: “The fact that last year UK agencies had the most entries on the IMC Awards shortlist is testament to the strength of promotional marketing in this country. The UK leads the world in creating marketing campaigns that change people’s behaviour, whether that’s to sell more products, donate to charity or live a healthier life.”

The IMC European Awards first round selection process involves a shortlist being drawn up by a jury panel made up of more than 60 leading industry professionals across Europe. The second round jury, comprised of IMCC Council member representatives, then decides on the winning campaigns from the shortlist.

Carey Trevill comments: “Last year, UK campaigns achieved wins across Innovative Idea, Digital Comms, Integrated, Product Launch and other high profile categories. This year, I expect us to do even better and demonstrate this country’s strength across the whole range of promotional marketing to our peers in Europe and across the world.”

The IMC Awards are organised by the IMCC – the Integrated Marketing Communications Council Europe, part of EACA – which represents the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on four key areas: best practice, lobbying, recognition via the IMC European Awards and education through the IMCC International Diploma, which was developed by the UK’s IPM.

The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service commercial communications, media agencies and agency associations in Europe. The IPM is a leading member of EACA.

EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies.

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LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award respectively.

This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Wednesday June 7 at the London Hilton Park Lane, showcased and celebrated the very best in creativity and effectiveness in the promotional marketing industry.

The evening commenced with opening addresses from Lord Black of Brentwood, President of the IPM, and John Sylvester, the IPM’s chairman and Chairman of Sodexo Benefits & Reward Services UK, while the host for the event was Strictly Come Dancing star, Claudia Winkleman.

LSI was named as Brand Owner of the Year, after collecting two Gold and two Silver trophies for its campaign linking Peperami mascot, the Animal, with the Angry Birds movie.

TLC took the Agency of the Year accolade, having picked up four Gold awards and a Silver for a range of different campaigns.

The Grand Prix went to ‘real world’ agency Sense for its #H2O activation, part of the ‘Discomfort Future’ campaign on behalf of The Economist. This saw potential subscribers offered free coffee apparently made from recycled water from a portable toilet, to highlight the issue of water scarcity around the world. It won two Golds and was selected by the IPM awards judges as the best of the best.

The picture above shows Sense collecting their award from Lord Black (left) and the evening’s host, Claudia Winkleman (right).

Other agencies celebrating multiple trophies at the IPM Awards 2017 included The Circle Agency, ZEAL Creative, Toucan and Brand & Deliver. Behaviour change experts 23red managed to pick up Gold, Silver and Bronze in the Not for Profit, Charities and Public Sector category, the second time the agency has achieved this impressive feat.

John Sylvester, Chairman of the IPM, said: “The IPM Awards celebrate outstanding promotional marketing from the very best UK agencies and underscore our commitment to supporting best practice, creativity, effectiveness and innovation. Our Awards are open to everyone in the marketing industry and this year it was great to see both some familiar faces and some newcomers amongst the winners and the audience.”

This year, winners of Gold, Silver and Bronze IPM Awards all qualify for entry into the IMC European Awards, and the IPM will be contacting agencies shortly to explain how to take advantage of this. John Sylvester observes: “The UK produces world-class promotional marketing campaigns, and we want as many of our winners as possible to enter the IMCs so we can underline our leadership in this vitally important sector of the marketing and advertising industry.”

Sponsors for the IPM Awards 2017 included headline sponsor Sodexo, Westfield Shoppingtowns, Sykes, Emirat, Whistl, Granby Marketing Services, Promotional Handling, i-movo, POD Staffing, Peazie and Pictures Experience.

A full list of this year’s winner can be found on the IPM website.

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The shortlist for the IPM Awards 2017 has now been published on the IPM website – click here to view the list.

Carey Trevill, Managing Director of the Institute of Promotional Marketing, says: “I’d like to thank everyone who submitted work for this year’s Awards – we have had an overwhelming level of entries for the Awards for 2017 and an exceptionally high standard of entries across all the categories.”

The winners of the IPM Awards 2017, the most prestigious event in the promotional marketing industry’s calendar, will be announced at a Gala Dinner to be held on Wednesday, June 7 2017 at the London Hilton on Park Lane. There are 29 different categories in which trophies will be awarded, plus the IPM Awards 2017 Brand Owner of the Year, the Agency of the Year and the Grand Prix.

Following the Gala Dinner, all IPM Award winners will be invited to put their entries forward for consideration in the IMC European Awards 2017, which recgognise the best promotional marekting campaigns from across Europe. Only UK campaigns which have won an IPM Award are eligible to enter the IMC European Awards, which are run by the Integrated Marketing Communications Council of the European Association of Communications Agencies (www.eaca.eu). More information will be sent to IPM Awards winners after the Gala Dinner.

Further information on the costs for tables of 10 and individual tickets for the IPM Awards Gala Dinner can be found on the Awards section of the IPM website, www.theipm.org.uk, or call the Awards team on 020 3848 0444.

The Headline Sponsor for The IPM Awards 2017 is The Sodexo family, which includes the Promorati brands Protravel, Filmology, Fotorama and Entice. Supporting Sponsors include Promotional Handling Ltd (PHL), Sykes Global Services, i-movo, POD Staffing, Granby, whistl, Pictures Experience and Emirat.

Full details of the sponsors can be found on the IPM website.

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This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries.

Ireland took the lead with 25 trophies, followed by the Czech Republic with 18, Belgium with 16, and Italy and United Kingdom, both with 11.

The biggest individual success was for Irish agency guns or knives, which took a total of 14 awards – five for the Hailo Drive For Equality campaign, four for the Orchard Thieves Launch for Heineken Ireland, three for the Hailo 3rd Birthday activity and two for It’s Your Call, again for Heineken.

BBDO from Belgium took seven awards – three for Lidl Blend Test, two for The Write Thing for Parkinson Liga and two for Personal Billboards for JC Decaux.

UK campaigns won 11 awards. Carey Trevill, Managing Director of the IPM, says: “Agencies Haygarth, Pretty Green, Space, Jack Morton, TLC Marketing and whynot! thinkpeople are all recognised for their work across a broad spectrum of blue chip brands. With wins across Innovative Idea, Digital Comms, Integrated, Product Launch and other high profile categories, the UK have yet again shown strength across promotional marketing.”

Integrated agency Space collected four Silver IMC trophies for GalaCoral with their innovative #CheltenHAM micropig racing content concept for betting company Coral, which won the IPM Awards 2016 Grand Prix earlier this year. Pretty Green scooped another two Silver IMCs for client Concha y Toro, while IPM Gold winners Haygarth picked up a Silver IMC for Sony. TLC Marketing’s campaigns for BUPA UK and Continental collected Silver and Bronze awards, while Jack Morton’s work for Freeview picked up a Silver with whynot! thinkpeople picking up an award for Arla.

Carey Trevill adds: “With an incredibly strong assembly of entries, the UK picked up some great IMC Awards this year including more awards for our IPM Awards 2016 Grand Prix Winner, Space, for #CheltenHAM, Haygarth for its work for Sony and Pretty Green for its work for Concha y Toro. An impressive list of winners from the UK and we’ll be back next year to take back the coveted IMC Grand Prix to demonstrate our creative strength in Europe.”

IMCC Chairman, Ondrej Gottwald, comments: “I am really grateful for the agencies’ high interest in the IMC European Awards and the high number of entries during my chairmanship. I am delighted that our industry is doing well across Europe. Beside the commercial campaigns, I highly value campaigns with positive social impact. I really like to see that these campaigns are recognised and rewarded by industry professionals.”

The winning campaigns were selected after two rounds of judging. All entries were first reviewed by a jury panel made up of 45 leading industry professionals from across Europe. Entries were then judged by the second round jury, comprised of IMCC Council member representatives. Full details of the judging procedure can be found at the official website at www.imcceurope.com.

Only campaigns which first win gold awards in their respective national awards programmes are eligible to enter the IMC Awards.

For the UK, the only way to enter the IMCs is to first win Gold in the annual IPM Awards. The IPM has just announced details of the IPM Awards 2017. For further information about categories, how to enter and entry fees, please contact the IPM Awards team on 020 3848 0444 or check the IPM website, www.theipm.org.uk.

The IMC European Awards are run by the Integrated Marketing Communications Council (IMCC), which is part of the European Association of Communications Agencies (EACA). The IPM is a member of EACA.

IMCC represents the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on best practice, lobbying, the IMC European Awards programme and education through the IMCC International Diploma, which has been developed out of the IPM’s long-established Diploma in Promotional Marketing. For more information on the IMCC, visit www.imcceurope.com.

The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. For more information, visit www.eaca.eu.

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