Lambrini, the best-selling perry brand, has teamed up with self-tan specialist, Fake Bake, for a Spring on-pack promotion offering the chance to win Fake Bake products , and get online discounts.

From April 23rd, a limited edition co-branded packaging design rolled out on bottles of Lambrini Always Original, with each bottle featuring an offer of 50% off all Fake Bake products purchased online. In addition, consumers can enter a competition to win one of 1,000 Fake Bake Amplify Gradual Tanning product.

Bottles feature a “limited-edition” imprint on the neck, with the promotional offer and Fake Bake’s logo further down the sleeve. The activity aims to build on last year’s campaign, where Lambrini successfully launched three seasonal bottle wraps.

The new limited edition bottle, which will be available through grocery and convenience channels across the UK, will be supported with wider PR and social media activity, including a co-branded blogger event.

Emily Cross, Brand Manager for Lambrini at Halewood Wines & Spirits, says: “Lambrini is a brand that has become synonymous with the ‘girls’ night in’ and Fake Bake is perfectly aligned with that target audience. As such, we are confident that the collaboration and customised limited edition design will stimulate demand and draw instant attention from both loyal and new fans discovering Lambrini for the first time. Product differentiation in this category is essential and we are continuing to evolve and update the brand to maintain its relevance”.

Lambrini is a sparkling pear cider, or perry, made by Halewood Wines and Spirits, the UK’s largest independent alcoholic drinks manufacturer and distributor. Halewood’s product range includes wines, spirits, beers, ciders, and bottled water. The key brands include award-winning Whitley Neill Gin, J.J. Whitley Gin and Vodka, Liverpool Gins and Vodka, Marylebone Gin, Bajan Rum Sixty Six, Crabbie’s Alcoholic Ginger Beer, The Pogues Irish Whiskey and Red Square Vodka.

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Crabbie’s, the Halewood-owned ginger beer brand, is running a Rugby Rewards on-pack promotion which benefits both consumers and the amateur clubs they support.

The promotion runs until May 31st 2018, and consumers have the chance to win prizes every week, including 55 inch, Sound Bars, Fitness Trackers and Crabbie’s branded merchandise including key rings, mini rugby balls, sunglasses, beanie, canvas bags and bottles and cans.

To enter, consumers need to enter a code found on limited-edition promotional packs of 330ml and 500ml Crabbie’s Alcoholic Ginger Beer Original and Scottish Raspberry, on the Crabbie’s promotional website, www.crabbiesrugby.co.uk. In addition to allowing entry into the consumer draw, the codes are also worth points to participating rugby clubs.

As part of the entry process, consumers are asked which rugby club they want to give the points they collect to (there is a ‘no club’ option). Amateur rugby clubs which are registered with the rewards programme can use points given to them by consumers to trade in for Crabbie’s-branded equipment including rugby balls, training bibs, contact pads and tackle bags.

The promotion was created for Crabbie’s by integrated agency ATOM Marketing.

Anja Weise-O’Connor, senior marketing manager for Crabbie’s at Halewood Wines & Spirits, said: “Thanks to limited-edition packaging the promotion gives retailers the opportunity to increase sales, as well as maximise opportunities for repeat purchases with the weekly prize draw, which will run for the duration of the season.”

The brand says its previous “Try and Win” promotion saw more than 34,000 entries.

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Chinese beer brand Tsingtao is sponsoring Ping Pong Fight Club, an inter-company ping pong tournament, and has launched a campaign to engage businesses across the UK encouraging employees to roll their sleeves up and rise to the challenge this summer.

Hosted in London, Manchester, Liverpool, Leeds and Glasgow, businesses can register to take part in a lively night of teambuilding and networking, with competitive ping pong and beer included.

The events are being held at secret locations in each city and businesses can register at www.pingpongfightclub.co.uk, with full details revealed to companies when they sign up.

Not open to the general public, Ping Pong Fight Club mimics the underground feel of Fight Club the movie with an eight-table ‘fighting arena’.

Only a few select companies will be able to take part at each event, playing to become the ultimate Ping Pong Fight Club champion, who will then go on to compete in an overall UK final against winners from the other cities.

James Wright, for Tsingtao Beer, says: “Tsingtao Beer is excited to partner with Ping Pong Fight Club, because it’s a world away from the usual team building, networking and corporate nights out. Everyone can have a go at table tennis and we want to encourage all types of businesses, from start-ups to well established industry leaders, to get involved. This event always gets such a great response from staff – from the ultra-competitive to the non-sporty types. Some companies invite their competitors too, as it’s the perfect way to throw down the gauntlet in a fun and social way.”

The next Ping Pong Fight Club event will be in Manchester on July 13. Proceeds from the night will be donated to the MEN’s ‘We Stand Together’ fundraiser supporting the families of those killed and injured in the Manchester Arena attack.

Guests will receive complimentary drinks on arrival – including Tsingtao Beer – as well as company-branded T-shirts and wristbands, keyrings, professional pictures and videos for companies to promote their involvement after the event. There are also prizes on offer, not just for the winning team, but also via an online charity raffle, which last year included brand new professional table tennis tables, camera drones and GoPros. Around the ping pong action, friendly ‘grudge’ matches and robot challenges will take place in surrounding social zones. Face painters will be on hand to draw company logos and tribal colours, while DJs and live MCs will hype up the guests for the battles ahead as they eat food and drink Tsingtao Beer.

Tsingtao Beer is imported by Halewood Wines & Spirits, the UK’s largest independent alcoholic drinks manufacturer and distributor. Family owned and based in Merseyside, Halewood has a comprehensive product range including award-winning Whitley Neill Gin, J.J. Whitley Gin and Vodka, Liverpool Gins and Vodka, Marylebone Gin, Bajan Rum Sixty Six, Crabbie’s Alcoholic Ginger Beer, The Pogues Irish Whiskey, and Red Square Vodka.

Tsingtao Beer (pronounced Ching Dow) is brewed by the Tsingtao brewery in Qingdao, China, one of China’s leading brewers, founded in 1903 by German settlers. The Tsingtao brand is sold in more than 50 countries worldwide and accounts for more than 50% of China’s total beer exports. It is the number-one branded consumer product exported from China and the seconnd biggest beer brand in the world by volume.

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