Lambrini has partnered with online retailer Very.co.uk for an on-pack offer targeting the 21-34 year old female demographic.

The promotion aligns the Lambrini brand with one of the UK’s leading online fashion and home retailers, based in Lambrini’s home city of Liverpool. The on-pack offer will run until the end of December on promotional 75cl bottles of Original, Strawberry and Cherry Lambrini flavour variants, and features a prize draw mechanic.

To enter, consumers need to purchase a promotional bottle of Lambrini, then log onto lambrini.co.uk and enter their unique code.  They will instantly discover if they are a winner.

Lambrini fans will have the opportunity to win £250 to spend on Very.co.uk every week. There are eleven prizes to be won during the main promotion in the run up to Christmas and one further £250 prize in an additional final draw in Spring 2017.

Michelle Chadwick, Senior Marketing Controller for Lambrini at Halewood Wines & Spirits, comments: “Our on pack offer will reward Lambrini fans with £250 to spend on Very.co.uk’s range of stylish fashion and homeware collections, and will ensure the brand remains front-of-mind with consumers throughout the autumn. This partnership compliments our planned event activation, including the Official Drinks Partner of Fake Bake, presence at the annual Girls Day Out event in Glasgow and the bar sponsor at Clothes Show Live.”

Kenyatte Nelson, Marketing Director for Very.co.uk, adds: “Our customer demographic aligns closely with Lambrini’s and, with their huge distribution network, this partnership will help us build even more brand awareness in the run up to Christmas.”

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Eisberg, the UK’s leading alcohol-free wine brand, has agreed a three-year sponsorship deal to become the Official Wine Partner for the Tour of Britain, the UK’s biggest professional cycle race. The brand will also be the presenting sponsor for the iconic Yellow Jersey at the 2016 event, which gets underway in Glasgow on Sunday 4th September 2016.

Andrew Turner, Director of Wine at Halewood Wines & Spirits, which owns the brand, says: “Our market research revealed that there is a growing market of male consumers with an interest in alcohol-free alternatives and the Tour of Britain provides a great opportunity to engage this audience. Whether you’re cutting down to spend more time on the bike, or simply taking two to three nights off alcohol each week, Eisberg provides a great alternative for those who still want to be part of the occasion.”

Turner continues: “Cycling events at all levels are happening across the UK, bringing with them a renewed interest in the sport and with an exciting calendar of events on the horizon, there’s never been a better time to be involved with the Tour of Britain.”

As part of the partnership, VIP Hospitality guests at all eight stages of the Tour of Britain will be able to enjoy Eisberg’s range of alcohol-free wines which include a Chardonnay, Sauvignon Blanc, Rose and Cabernet Sauvignon. Fans attending stage finishes will also be able to raise a toast along with the stage winners as they celebrate on podiums across the nation with Eisberg’s new Sparkling Wine, set for launch in September.

The Yellow Jersey presented by Eisberg Alcohol-Free Wine will be awarded daily to the leading overall rider, and presented for the first time following the Stage One Finish in Castle Douglas, Dumfries & Galloway on Sunday 4 September.

Commenting on the partnership, Alastair Grant, Commercial Director for the Tour of Britain, said; “We are delighted to welcome Eisberg Alcohol-Free Wine as Partners for the Tour of Britain. We are preparing to welcome the world’s top riders to Britain for this year’s race and there will once again be an exciting battle for the Yellow Jersey presented by Eisberg this September.”

The Yellow Jersey presented by Eisberg will be produced by Dare2b, the Official Apparel Partner of the Tour of Britain.

Twentyteams will contest the 2016 Tour of Britain, including 10 of the sport’s top tier UCI WorldTour teams who rode in the Tour de France this Summer, plus the likes of Team WIGGINS and a Great Britain national team.

Three-hours of live coverage will be broadcast from each stage of the Tour of Britain, with both ITV4 and the BIKE Channel UK showing the race live, while ITV4 will also air a one-hour highlights programme each day.

The Tour of Britain is British Cycling’s premier road cycling event giving cycling fans the opportunity to see the world’s best teams and riders competing on their door step.

Re-launched in 2004 after a five year absence from the calendar, the Tour of Britain is British Cycling’s premier road cycling event giving cycling fans the opportunity to see the world’s best teams and riders competing on their doorstep. The Tour of Britain is the UK’s highest ranked professional stage race and the country’s largest free-to-watch sporting event, organised annually by SweetSpot Group.

The 2016 Tour of Britain takes place from Sunday 4 to Sunday 11 September.

Eisberg is the UK’s number one brand of non-alcoholic wine. Liverpool-based Halewood Wines & Spirits owns the Eisberg Alcohol-Free Wine brand as part of a portfolio which also includes Crabbie’s Alcoholic Ginger Beer and Lambrini.

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Leading Rioja brand Marques de Caceres is bringing the sights, sounds and tastes of Spain to Manchester this September, after its UK importers, Halewood International, signed up as title sponsor of the city’s Festejar festival.

Marques de Caceres is one of the biggest selling Riojas worldwide. Halewood’s title sponsorship of Festejar includes all branding, on- and offline advertising and sampling of Marques de Caceres wines across the four days of the festival, including the Crianza, Rose, White and Reserva labels.

Festejar, which returns for a third year, takes place in the city’s Albert Square, kicking off on September 1^st with a one-off performance from one of the world’s leading Spanish tribute bands, The Andalus Band. The following night, Ibiza comes to Festejar as DJ Miguel Manzano presents an electronic musical story tracing the story of dance music on Ibiza.

Over the course of the four day festival, other activities will include Spanish dance lessons, crafts, food and drink stalls and daily live music and entertainment.

Andrew Turner, Director of Wine at Halewood, comments: “Marques de Caceres is the wine that real Spaniards drink and Festejar promises to be four days of authentic Spanish culture like no other. We are delighted to be sponsoring the event.”

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