Procter & Gamble (P&G) is boosting consumer awareness of its Herbal Essences brand with a ‘Free Haircut’ promotion this summer. Running from now until October 31st, the initiative enables shoppers to claim a free haircut, including a wash and blow-dry, when they buy any two 400ml bottles of Herbal Essences shampoo or conditioner in one transaction.

All they need to do is upload their receipts online at www.herbalessences-freehaircut.co.uk within 14 days to receive a voucher to use at participating salons nationwide.

The initiative forms part of Herbal Essences’ new 360° support campaign which includes TV and print advertisements, PR, plus in-store, digital and social media activations. Designed to amplify the brand’s powerful scents messaging, the new advert will increase consumer awareness, whilst the standout POS material will ensure strong impact at point of purchase and drive trial.

Herbal Essences will run the free haircut promotion across its full 400ml portfolio including.

The offer is open to UK & Ireland residents aged 18 years and over.

Participants must purchase two 400ml bottles of Herbal Essences in the same transaction. They then have 14 days from purchase to visit www.herbalessences-freehaircut.co.uk to upload their proof of purchase and register for the promotion. Once registered, they will receive an email within 14 days containing a URL and unique code that will give them access to the listings of participating salons. They then have another 14 days in which to enter their unique code and postcode or county.

Once successfully logged in, they will be able to browse listings, choose their preferred salon and download and print a voucher. Once downloaded the voucher will be valid for 120 days.

Participants will need to call the number on the voucher to book an appointment for their free haircut, quoting ‘Herbal Essences Free Hair Cut Promotion’.

The promotion has been organised for P&G by TLC Marketing.

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Toiletries and cosmetics brand Palmer’s is marking the relaunch of its award-winning Coconut Oil Formula Hair Care range with an integrated digital and press campaign which offers fans the chance to star as a model in its next magazine advert.

#HairOnPoint lets customers upload personal #HairOnPoint photos or videos and captions to the www.haironpoint.co.uk competition hub for the chance to win one of three makeover and photoshoot packages. The chosen models will appear in the November/December edition of Superdrug’s Dare Magazine.

The promotion runs until September 17^th. The Grand Prize Winners will take part in a professional photoshoot, with hair and make-up styling, and feature in a Palmer’s Coconut Oil Formula Hair Care advert in the November/December issue of Dare magazine. They will also receive Love2shop vouchers worth £100 and a Palmer’s Hair Care Pamper Pack worth £50.

In addition to the three Grand Prizes, there will also be 50 weekly prizes of a Palmer’s Coconut Oil Formula Deep Conditioning Protein Pack.

The campaign was created for Palmer’s by brand entertainment agency Media Bounty, which will also shoot and film the makeovers. The campaign, which runs initially for four weeks, includes press and digital advertising.

Palmer’s Product Manager Krista Carnegie said: “The focus is on raising awareness and consumer engagement with the Palmer’s Coconut Oil Formula Hair Care range, using social networking, media partnerships and other touch points to reach core customers.”

Palmer’s Coconut Oil Formula Hair Care has been relaunched with a new look and a new formula including Tahitian Monoï (scented oil made by soaking the petals of Tahitian Gardenias in coconut oil) as well as ethically and sustainably-sourced Coconut Oil.

The Palmer’s brand is owned by US company E.T. Browne Drug Company, which also owns a range of skin care products including Palmer’s Cocoa Butter Formula.

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