Sun-Pat, the UK peanut butter brand, has launched a campaign aimed at encouraging children to get active this summer in partnership with Olympic gold medallist swimmer Adam Peaty and TV presenter Kirsty Gallacher.

The “Fuelling Families” campaign involves a downloadable Fuelling Families guide featuring 42 different ways to keep children active during the summer holidays. The guide is available for free from the campaign section of the Sun-Pat website (www.sunpat.co.uk/fuellingfamilies/).

Additionally, Sun-Pat is running an on-pack promotion offering families the chance to win outdoor sports kits, including an inflatable football, plastic cricket set and a skipping rope. The promotional period kicks off at the end of July and will close September 4 2017. Ten winners a day will be chosen from July 24 2017, for a total of 420 winners.

Entry is via the promotional microsite or via Sun-Pat’s official Facebook channel, www.facebook.com/SunPatOfficial/

David Atkinson, managing director for grocery at brand owner company The Hain Daniels Group, says: “We know how hard it can be for parents to find fun activities for children during the summer holidays, and our Fuelling Families Guide is here to give families inspiration. We’re giving away 420 sports kits to families all over the UK to encourage fun-filled family summers.”

Sun-Pat was first launched in 1946 and today is the UK’s favourite peanut butter brand, according to sales figures. Current owners The Hain Daniels Group acquired it in 2012 as part of its acquisition of the spreads and jellies business of Premier Foods. Premier had itself acquired the brands in 2002 after it bought Nestle’s ambient foods business; Nestle had gained ownership of Sun-Pat when it bought Rowntree’s.

Sun-Pat’s previous promotional campaign, ‘Fuel Your Dreams’, saw the peanut butter brand also teaming up with Adam Peat, along with TV and Olympic presenter Helen Skelton (see www.promomarketing.info, October 31 2016). That campaign, launched in October 2016, offered two winners the chance to share their dream experience with Adam or Helen, plus a year’s supply of Sun-Pat Peanut Butter. The winners and eight further runners up also received a £1,000 donation to a local group of their choice. To enter, consumers just had to tell Sun-Pat what they have always dreamed of doing.

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Sun-Pat peanut butter has teamed up with Olympic gold medal winning swimmer Adam Peaty and TV and Olympic presenter Helen Skelton for a new Fuel Your Dreams campaign, offering two winners the chance to share their dream experience with Adam or Helen, plus a year’s supply of Sun-Pat Peanut Butter

The winners and eight further runners up will also receive a £1,000 donation to a local group of their choice.

To enter, consumers just have to tell Sun-Pat what they have always dreamed of doing. It could be anything from becoming a pilot to winning their own gold medal. They can include photos to support their entries.

Entries must be made on the promotion webpage, www.sunpat.co.uk/fuelyourdreams, using the entry form, or via Sun-Pat’s official social media feeds. Entries made via Facebook must be posted on the Sun-Pat Facebook wall, while entries via Twitter or Instagram must include #SunPatDreams

Two main prize winners will receive funding from Sun-Pat to help them experience their dreams, to a value no higher than £5,000. This experience will take place in the UK and either be arranged by the Promoter and either Adam Peaty or Helen Skelton will be present (subject to availability).

The competition runs until 11.59pm on Friday 16th November 2016, and entrants must be over 18, although they can be entering on behalf of someone under 18.

Prize package will include winner travel within the UK. Winners will also receive a £1,000 donation to make to a local group of their choice and a year’s supply of Sun-Pat Peanut Butter (48 jars). Winners must be available on the 13^th or 14^th February 2017 to participate in their ‘Dream Day’ experience.

David Atkinson, Managing Director, Grocery at the Hain Daniels Group, which owns Sun-Pat, says: “The category continues to explode with the biggest growth in the whole of spreads, and the Fuel Your Dreams campaign will help raise brand awareness amongst consumers new and old. At Sun-Pat we’re passionate about making great peanut butter and encouraging people to have an active lifestyle, balanced diet and to pursue what they dream to be.”

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