GLORIOUS! Soups has launched what it is calling the world’s first ‘wellness shed’, complete with a unique virtual reality (VR) mindfulness experience that involves stirring a VR pot of soup as slowly as possible. The VR is accompanied by binaural music which is scientifically proven to improve mindfulness.

The world’s first ‘wellness shed’ is one of the very first pop-ups to be held at the brand new Creative Debuts venue on Curtain Road in Shoreditch. The idea behind the wellness shed is to demonstrate the benefits of taking a few moments to be mindful, whatever you’re doing and wherever you are.

The shed was designed and built by Tiger Sheds.

Dr Barbara Mariposa, author of The Mindfulness Playbook, says: “Cooking and eating are just some of the many opportunities we have to slow down and savour the moment. Taking time to really experience the texture, colour, flavour and smell of food as you cook it then eat it really helps you have a multi-sensory experience, which is wonderful for your wellbeing. Mindfulness is about experiencing, not thinking about experiencing!”

The world’s first wellness shed pop-up took place mid-October to mark the launch of GLORIOUS! Soups new & improved range of Super Soups. The flavours are:

• Super Greens Primavera peas, beans & spinach
• Super Grains coconut, lime & chilli
• Tuscan chicken, tomato & grains
• Mexican sweet potato & beans
• Indian cauliflower, chickpea & turmeric
• Reviving carrot, butternut squash & ginger

Claire Roper, Brand and Category Innovation Manager at GLORIOUS!, observes: “We really hope people enjoy our wellness shed virtual reality mindfulness experience in London as we believe it reflects exactly how we’d love people to enjoy our soups.”

The post GLORIOUS Soups opens world’s first ‘wellness shed’ VR pop-up in London appeared first on IPM Bitesize.