Food company Ginsters has signed a new three year deal with the English Football League, and is kicking off the relationship with an on-pack promotion offering consumers the chance to win £10, EFL match tickets, season tickets and VIP Match day experiences.

The total prize fund for the promotion is £3m.

The “Tickets and Tenners” offer will appear on over 40 million Ginsters packs, with 2,500 pairs of tickets available to be won for matches across the Championship, League One and League Two during the course of the 2017/18 EFL season.

Kieran Hemsworth, Ginsters Managing Director, said: “We are delighted to be partnering with the EFL for the next three years. We know that Ginsters consumers are really passionate about football and our sponsorship provides a fantastic platform for us to connect with fans and local communities across the country.”

Shaun Harvey, Chief Executive of the EFL, added: “As a nationally recognised company that remains ingrained in its local community, values its heritage and recognises the important role football can play in society, Ginsters is an excellent fit as a partner for the EFL”

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Ginsters has launched an on-pack promotion that aims to “celebrate football fans that go the extra mile in supporting their club” with a prize of £10,000 on offer to the fan selected as the ‘Match Day Hero’ for their dedication to their team and their fellow fans.

At the same time, the savoury snack brand is also giving away a full “footie front room” prize package, including a sofa, a Ginsters-branded mini-fridge and a 55-inch TV every week for 12 weeks.

The “Match Day Hero” competition runs until May 8th 2016 and will feature on up to 20 million packs across all core savoury lines.

Fans can nominate themselves or their friends. Entry is via the www.matchdayhero.co.uk website, and entrants have to upload a funny picture or 15 second video of themselves or a friend acting like a match day hero.

All valid entries, once duplicates and any that include trademarks or logos without permission or are defamatory or promote unacceptable behaviour have been removed, will be judged by a panel consisting of Ginsters staff, its marketing agencies and an independent judge. The winner will be selected on the basis of their dedication to their football team, the camaraderie they show to fellow fans and the creativity and originality of the reason for the nomination.

There will also be 30,000 Ginsters sausage rolls to be won instantly.

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