Elizabeth Arden’s cult multitasking beauty balm Eight Hour® Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James Goldcrown to create the Limited Edition Love Heals x Eight Hour® Collection.

To celebrate this collaboration, Elizabeth Arden asked Jackanory to create a pop up store that would drive brand awareness and appeal to new customers. Taking place in Boxpark in London’s Shoreditch from Tuesday 23rd October until Sunday 28^th October, visitors to the pop up will receive a complimentary Oxygen Blast Facial, a personalised skincare consultation, an exclusive gift with purchase and much more.

Born in West London, James Goldcrown is a self-taught muralist and photographer based in New York and LA and is best known for his insta-famous #lovewall murals which can be seen throughout the US, Japan, South Korea, China and Brazil.

The pop up features original James Goldcrown artwork and visitors will be encouraged to take a selfie in front of his #lovewall for the chance to win an original canvas.  Those who purchase from the limited-edition collection will also have the opportunity to spin a wheel of fortune for discounts, gifts and more.

Marion Bloch, Brand Manager for Eight Hour said “We wanted to maximise visibility of our limited-edition Eight Hour collection amongst a younger target audience and we were confident Jackanory would create an eye-catching, visually impactful pop up store with multiple engagement points and instagrammable details.”

Lucy Gillions, co-founder of Jackanory said: “We’re thrilled to be sharing the story of the #lovewall collaboration between James Goldcrown and Eight Hour. We’ve worked hard to create a pop up that immediately captures the attention of passers by, raising awareness of the limited-edition collection and kick starting a younger generation’s relationship with this much-loved beauty balm.”

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To remind people of the power of saying ‘thank you’ properly, and encourage people to do it more often, Cadbury has opened ‘Thanks a Bunch’, a flower shop with a difference. The shop is being run by legendary London florist, Augustus Bloom, who has turned his hand to chocolate floristry for the campaign; hand-crafting beautiful chocolate flower bouquets made from the range of mouth-watering Cadbury Roses flavours, which include Golden Barrel, Signature Truffle and classic Caramel.

This campaign comes as a response to a survey of over 2,000 Britons, which found that the vast majority (80 percent) believe that in the age of text messaging and short form communication, we don’t say thank you enough. And, when we do say it, 78 per cent of people across all ages believe we’re not doing it properly – with half (53 per cent) of those polled stating they would much rather receive a physical gesture, such as a handwritten letter, flowers or chocolates over commonly used digital forms.

The good news is that getting a ‘thank you’ right is very powerful in our manners-obsessed nation, with almost all respondents (94 per cent) saying a heartfelt thank you done properly made them feel warm inside. And the same percentage stating that one heartfelt ‘thank you’ gesture is worth 20 half-hearted ones.

Completely free, on a first-come, first-served basis, there will be bouquets and single stem Cadbury Roses ‘Roses’ on offer. Visitors picking up these elegant bespoke gifts will simply need to pay with their message of thanks, which will then be added to their Roses. With the Soho based florist dripping in beautifully crafted Roses flowers, this will be the ideal place to pick up a unique present for a loved one.

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Capitalising on the rising trend of glitter and to coincide with the colourful festival season, Corky’s Schnapps, the only glitter schnapps on the market, is adding a little sparkle to bottles with an exclusive on-pack glitter gift.

Colour coded pouches of wearable bio glitter, worth £7 each, have been added to the three Corky’s Glitter flavours; Raspberry, Mango, and Blueberry, via an eye-catching bottle hanger in a bid to emphasise and complement the glitter range and further establish its growth in the off-trade. The glitter is 100% biodegradable and adds huge value in consumers’ eyes. The on-pack gift will be supported with a social media campaign and a collaboration with vibrant clothing brand, Hissy Fit – as well as glitter style guides for festivals, nights out and nights in.

The bottles will be available exclusively at Morrisons supermarket and will hit stores the week commencing 6th August.

Lauren Bennett, Corky’s Schnapps Brand Manager, said, “The promotion with Morrisons will encourage purchase and reward our loyal Corky’s fans. We know that the Corky’s consumer enjoys celebrating, whether at home, in a club, or at festivals, and mixing Corky’s into cocktails or enjoying as a shot. The glitter gives the consumer extra value to their pre-drink sessions and big nights in, while giving them something they actually want.”

Corky’s Schnapps has achieved incredible growth over the last two years, having secured a number of new listings – including multi grocer, Morrisons. Growing 109% in volume the UK off-trade , the colourful range, which also includes a two sour flavours, Sour Cherry and Sour Apple, has become a staple of not only the late night on-trade, but also the buoyant off-trade.

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