Freeman, the global provider of brand experiences, has appointed Brea Carter to the newly-created role of content manager and copywriter, in a move designed to enhance the company’s content marketing and news capabilities within the EMEA region.

Carter most recently worked at industry publication Event magazine, where, as news editor, she was responsible for covering event agency and experiential marketing news on a daily basis. Prior to this, Carter worked as a journalist across B2B and B2C print and online titles in Sydney, Australia.

Reporting into Sarah Mayo, Marketing Director EMEA, Carter will sit within the London-based agency team, and develop content in support of Freeman’s Expo and agency business, FreemanXP. Key responsibilities will include writing news, press releases, award entries and blogs for publication across Freeman’s website and social media platforms, as well as internal communications.

Sarah Mayo commented: “Brea will be a fantastic addition to the team, bringing with her a unique insight from her experience as a journalist, that will enhance our communication capabilities both internally and externally. We are very excited to have her join our highly creative, design-led brand experience team.”

“I am thrilled to be joining Freeman and FreemanXP during an exciting time of growth for the company in the EMEA region. I look forward to utilising my journalism background to build the reputation of both brands, by sharing the work that their talented teams produce across their respective industries and beyond.” added Carter.

Recognised by Advertising Age as the world’s largest brand experience company, Freeman creates integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for many of the world’s leading organizations.

A family- and employee-owned company, Freeman produces more than 5,000 expositions annually and 12,500 other events worldwide. FreemanXP uses the power of intersectional design thinking to create and deliver innovative, personalised brand experiences that drive results. It leverages Freeman’s experience, relationships and global resources to bring a whole new level of flexibility and scale to its clients’ programmes.

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Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer.

FreemanXP will lead an inter-agency team made up of the incumbent PR, media, digital and retail agencies for Vodafone’s highest profile sponsorship of the year. The team will work to support brand activation and audience engagement throughout the event experience.

This will include continuing to support Vodafone’s search for the very best unsigned talent from all over the UK with Vodafone Future Breakers.

Alex Conaway, Head of Brand Development & Advocacy, Vodafone UK, says: “The Capital Summertime Ball with Vodafone is now in its fifth year and we see 2016 as the most exciting yet. FreemanXP’s thinking is in line with our own and we’re delighted they’re on board.”

Jordan Waid, VP Brand Experience, FreemanXP in EMEA, adds: “Vodafone is a fantastic brand with a rich history and story to be told. We are really excited to be working with them on this amazing event. We are applying our unique intersectional design thinking approach to create breakthrough experiences for the Summertime Ball audience and the Vodafone brand. It will be an event not to be missed!”

FreemanXP is part of Freeman, which is recognised by Advertising Age magazine as the world’s largest brand experience company. Design-driven, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Freeman produces more than 5,000 expositions annually and 12,500 other events worldwide.

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