Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two to Mallorca to see the Love Island final as the grand prize.

The partnership encourages consumers to buy a pack in store, take a selfie of themselves holding up the back of the cereal box and then share it on the Kellogg’s Facebook page, Instagram or Twitter with the hashtag #KelloggsCerealDater.

UK and Irish consumers are being offered the chance to win a two day trip to Mallorca plus a pair of tickets to the poolside Love Island live final, with additional limited edition Love Island fridge magnet sets available for runners up.

The on pack promotion will be available on Kellogg’s Corn Flakes and Crunchy Nut and aims to drive engagement with consumers in store and brand awareness on social media.

Niamh Cribbin, Senior Marketing Manager for Kellogg’s Europe, says: “Love Island was one of last year’s most talked about TV shows. The partnership allows us and the retailers to tap into consumers who wouldn’t necessarily expect to see Love Island in this category – or at breakfast. The promotion aims to drive sales and brand awareness, by tapping into a younger and trends influenced shopper.”

The offer runs until July 31^st.

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Nestlé has partnered with hundreds of venues across the UK and Ireland to encourage families to spend more time together and do something fun, as part of a new ‘Kids Go Free’ on-pack promotion.

Families will have the opportunity to get a free kids ticket when buying any promotional pack of Nestlé confectionery products, such as Smarties, Rowntree’s or Milkybar.

All participating packs contain a unique code that can be exchanged for one free child ticket when buying a full priced adult ticket (or two child tickets for the price of one) at hundreds of venues across the UK and Ireland.

Indoor and outdoor adventures on offer include days out to zoos, safaris, museums and castles to activities such as kayaking, canoeing and dry ski slopes.

Lucy Fawcett, Brand Manager, ‘Kids Go Free’ promotion, says: “’Kids Go Free’ is all about motivating families to enjoy time spent together. We know that entertaining children can be a challenge sometimes and we hope that this promotion gives families that inspiration and value for money to enjoy a quality time together as well as making memories. There are hundreds of activities to choose from and we hope that the whole families will find the promotion exciting, fun and even educational.”

The promotion will run for a year from the end of May 2018 until 30^th April 2019 and will be supported by a digital media campaign, including online advertising and social media.

Earlier this month, Nestlé UK and Ireland partnered with online streaming service NOW TV as part of an on-pack promotion to offer consumers the chance to win either a monthly Sky Cinema, Entertainment or Kids pass, or Sky Sports day pass, with 1,000 passes up for grabs every hour for eight weeks.

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Mondelez International  is launching a new on-pack promotion across its Maynards Bassetts candy bag range, offering over 1,000 music-related prizes to consumers.

Running through to August 31st, the Maynards Bassetts Sweet Sounds of Summer promotion offers consumers the chance to win prizes including gig tickets, headphones and portable speakers. Mondelez says the promotion aims to tap into consumers’ fun side over the summer season, particularly appealing to 20 to 45 year olds.

To have a chance of winning a prize, consumers must purchase a promotional pack, find their code inside, then go to www.sweetsoundsofsummer.com and type it in to find out if they have won instantly.

Marta Sanso, senior brand manager for Joyful Candy at Mondelēz International, says: “Sweet Sounds of Summer will appeal to adults who have a fun side and are looking for ways to celebrate the summer months. It involves the same packs that consumers know and love, with the addition of a fun competition for all to enjoy. With the weather warming, the summer is a great time to drive candy sales and with attractive on-pack activations offering an opportunity to excite customers, we hope to drive further penetration.”

A year ago, Mondelez ran an on-pack promotion for Maynards Bassetts offering consumers the chance to win a ‘bonkers day out’, including a trip to the Wacky Sheep Race event in New Zealand.

The Maynards Bassetts was acquired by Mondelēz International when it bought UK confectionery company Cadbury. Mondelez is a global snacking company with 2016 net revenues of approximately $26 billion and a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Cadbury and Merlin Entertainments’ partnership, offering consumers free tickets for memorable days out during summer, is set to continue for a third year running.

Launching on May 1^st and running through the summer to September, Cadbury promotional chocolate bags will offer a free ticket with every purchase of a full priced adult ticket to top UK attractions including Legoland Windsor Resort, Thorpe Park Resort, Chessington World of Adventures Resort and Sea Life centres.

The on-pack voucher entitles the holder to one free entry with one full paying adult at the attraction gate.

The promotion will be supported by a £1m marketing spend, including Out-Of-Home (OOH) and digital activity that will reach 80% of all adults, and should help drive further category growth in the chocolate bags segment.

The 2017 activity, which was extended to 32 pack variants, helped drive chocolate bag sales during the summer months, delivering a penetration growth of +3.7 percentage points with purchase frequency increasing to 2.7.

Chris Campbell, Brand Manager for Cadbury chocolate bags, says: “In partnership with Merlin Entertainments, we’re helping parents to spend quality time with their families during the holiday season with an instant saving. For 2018 we are making three million new more packs available to consumers – so there are even more opportunities for families to take advantage of the offer.”

The Cadbury brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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