Walkers, the UK’s leading savoury snacking brand, has launched an on-pack promotion offering shoppers 25% off Virgin Experience Days over the summer period.

The promotion will appear on the top five snack lines in the market, Walkers Quavers, Wotsits, Monster Munch, Squares and French Fries, in multi and single-serve packs.

This exclusive discount is available with every pack and can be used on the Virgin Experience Days product range, which includes over 2,000 activities to choose from. The on-pack promotion will run up until October 14th, 2018, driving sales of the products throughout the summer.

To enter, shoppers need to visit the promotional site stated on the back of their promotional pack to register for an instant unique code. The code then allows them to book any Virgin Experience Days activity of their choice and receive a 25% discount at checkout.

Walkers says that up to 60% of people plan summer activities at least three months in advance, and its promotion will help shoppers make the most of the British summertime, whatever the weather.

Rachel Holms, Walkers Marketing Director, comments: “We’re really looking forward to kicking off our latest on-pack promotion as we will be helping Walkers fans fill their holidays with exciting activities at a reduced cost. 45% of households in the UK already buy into the Walkers snacks range and purchase on average seven times a year, so we are confident that the activity will be a success.”

The launch of the Walkers and Virgin Experience Days partnership will be accompanied by major in-store support across both grocery and impulse channels.

The Walkers brand is owned by global drinks and snacks company, PepsiCo. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. 22 of its brands generate more than $1 billion each in estimated annual retail sales.

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Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which encourages customers to take advantage of the fantastic seasonal offers in store over Easter, but then leave the work for a later date, and enjoy the extra time with their nearest and dearest.

The campaign is supported by in store POS, radio advertising and social media events offering customers the opportunity to win more prize trips.

Wickes has appointed marketing agency tbk Group to create and manage the new Wickes Trips initiative, which offers every Wickes customer the opportunity to take advantage of discounts on experiences, days out and UK holidays.  By sourcing a number of different activities and breaks, tbk has created a campaign offering a guaranteed reward to every Wickes customer shopping either in store or online between March 14^th  and April 15^th 2018, regardless of their level of spend.

Experiences, rewards and discounts on offer include bungee jumping, weekend breaks, Haven Holidays, kids’ passes, golf, swimming, paintballing, trampolining and more.

To claim a reward, shoppers have to go online to the promotional website, www.wickestrips.co.uk, fill in their personal details and the unique reference number from their till receipt and upload an image of the receipt.

Matthew Gaunt, Wickes Customer & Communications Director, says: “This is a great way to reward all our customers – and enhance our brand strategy at the same time.”

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Walkers, the UK’s biggest selling savoury snacking brand, has teamed up with ITV to capitalise on the Saturday ‘big night in’ sharing occasion by offering consumers the chance to win prizes live every Saturday night.

The brand will host three advert spots every Saturday night for 16 weeks. The first ad slot will showcase the headline prize of the week. The second will help to remind consumers to scan or enter their codes, which they can find on promotional sharing packs of Walkers crisps and Bugles. The final spot will announce the week’s top prize winner live on ITV to a captive audience.

Promotional packs will be supported by in-store and digital activity. To be entered into the weekly draw, consumers need to buy a sharing pack and either scan the Facebook Messenger code or visit walkers.co.uk/winlive and enter the unique code from their pack.

The promotion, which kicked off on February 17th, is offering Tier One prizes including: seven night holidays for four people to destinations including Orlando, New York, Cape Town, Nice, Create Majorca and Tenerife; £5,000 in cash; or a Suzuki Vitara car.

Tier Two prizes include lastminute.com voucher codes, Rakuten credit which can be used to download music or films, family return tickets on Virgin Rail, Virgin Experience giftcards, Game giftcards, Walkers merchandise goody bags, board games, Thorpe Park tickets and Zipworld family packages.

Finally, one in 10 entrants every week will win a voucher for a free Walkers sharing pack.

Tier One prize winners will be announced during the ad breaks of popular ITV Saturday Night shows, including Ant & Dec’s Saturday Night Takeaway and Britain’s Got Talent. The promotion will be activated across Walkers sharing packs, Mix Ups and Bugles.

Walkers says combining Walkers sharing packs, Mix Ups and Bugles together in one campaign will help to drive awareness of the brand’s sharing portfolio, at a time when sharing occasions are experiencing +17% growth. It claims that spend on Walkers sharing bags, Mix Ups and Bugles is growing at +20.7%.

Rachel Holms, Senior Marketing Director at PepsiCo, comments: “We’re delighted to launch this campaign on our popular sharing range, supporting some of ITV’s most iconic entertainment shows. We are the first brand in the UK to utilise Messenger codes on-pack for competition entry and this is also the first time we have announced winners live on TV. We’re confident that these initiatives will drive mass participation and excitement with consumers. Our TV adverts every Saturday night will be unmissable and the prizes will mean people won’t want to miss out.”

The Walkers brand is owned by PepsiCo.

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Inflexion Private Equity has announced that funds managed by Inflexion have completed the buyout of Virgin Experience Days, the UK’s leading experiences business.

Virgin Experience Days offers curated experiences to consumers and corporates, from flying Spitfires to short luxury breaks, selling over 750,000 experiences annually. A high-growth business, revenue has doubled to £50m in three years, driven by a seamless tech-enabled customer experience and the ongoing consumer shift to sharing experiences over tangible goods.

Virgin Experience Days operates B2C and B2B divisions. Virgin Incentives, the B2B division, offers experience days for employee rewards and recognition programmes, with clients such as Barclaycard and Samsung.

As part of the buyout, Inflexion introduced leisure sector expert, Simon McMurtrie, as Chairman and the highly experienced Commercial Director, Matthew Briggs. Both will work alongside CEO Paul O’Brien who has led the business for over a decade. Inflexion will work closely with this team to create long-term sustainable growth.

Capitalising on our international reach, Inflexion will help accelerate sales into new markets with growing demand for personalised experiences, and support the re-launch of Virgin Incentives in the multi-billion-pound employee rewards and recognition market. Inflexion’s digital expertise will also help advance the company’s digital marketing strategy.

Paul O’Brien, CEO, Virgin Experience Days, says: “It’s been a pleasure leading Virgin Experience Days over the last 12 years, and I am proud of the successful business it is today. Inflexion shares our vision for growth, backed by their digital expertise and international reach; we look forward to a prosperous partnership.”

Tim Smallbone, Head of Enterprise, Inflexion, adds: “Virgin Experience Days is a globally recognised and respected brand with international growth potential. We’re delighted to back an ambitious management team in a sector where Inflexion has a strong track record, with businesses such as On the Beach, Reed & Mackay and Reward Gateway. This is the third investment this year for our Enterprise Fund that partners with high-growth businesses in the lower mid-market.”

The Inflexion deal team comprised of Tim Smallbone, Tom Pemberton, Shiva Tiwari and Robin Senivassen. Smallbone and Tiwari have joined the Virgin Experiences board on completion.

Inflexion is an award-winning UK mid-market private equity firm, investing equity of £10m to £150m in high growth, entrepreneurial businesses with ambitious management teams and working in partnership with them to accelerate growth. A mid-market specialist with bespoke teams and dedicated capital, Inflexion backs majority or minority investments in the lower mid-market, mid-market buyouts and provides minority solutions for larger mid-market companies through its dedicated Partnership Capital offering.

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Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to a range of destinations around the world for themselves and a friend in the 2017 version of its instant-win Pink Ticket promotion.

Part of Bodyform’s ‘Live Fearless’ campaign, which inspires women to be confident and push their boundaries, the Pink Ticket promotion sees 10 winning Pink Tickets seeded across seven Bodyform product types.

Consumers who find a Pink Ticket instantly win a trip to one of 10 destinations. They get to choose which one they want to have, from a list that includes: a jungle trek in Thailand, a tour of India’s golden triangle, a foodie adventure in New York, surfing in Sydney, an Auckland adrenalin adventure, island hopping in Croatia, scuba adventure in Bali, exploring the epic wilds of Yellowstone national park, a search for the northern lights in Iceland, or a South Africa safari adventure.

The holiday prizes include between five and eight nights’ accommodation for two people in 4* or better hotels, return economy flights from a London airport for two and a range of experiences, depending on the location selected. Consumers must be 16 or over to enter, and if a winner is aged under 18 they will need to be accompanies on a trip by someone aged 18 or over (21 or over for the US). Adults may take a child with them but must have parental permission to do so.

In addition to the adventure holiday prizes, every promotional pack also includes a Golden Moments experience voucher worth £10. To claim the voucher, consumers just have to visit the promotional website, www.bodyformpinkticketadventures.co.uk, and enter the unique code. Vouchers can be redeemed against more than 2,000 experience choices in the UK. There are 3.5 million £10 vouchers on promotional packs.

The Pink Ticket promotion started at the beginning of January. Promotional packs will be in store until the end of March, and consumers will have until July 31^st 2017 to get their entries in.

Bodyform marketing manager Traci Baxter says: “Our 2016 Pink Ticket campaign proved to be a huge hit with consumers and we are really looking forward to replicating this success in 2017. Pink Ticket was not only successful in driving category value and volume but also in bringing the Bodyform ‘Live Fearless’ brand ethos to life. Being able to offer our shoppers the chance to try a new, fun and exciting experience is the perfect way to achieve this. And with Bodyform, women can continue to ‘Live Fearless’ any day of the month without letting their period hold them back.”

The campaign will be supported with advertising on Facebook and Instagram alongside heavyweight in store activity. Agencies working on the promotion include integrated agency Blue Chip Marketing, Myriad PR, Media Bounty (social media) and Zenith (media buying).

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