Energy drink Carabao has launched an on-pack promotion to celebrate its three-year deal with the English Football League, which sees the Thai brand getting naming rights on the EFL Cup, now known as the Carabao Cup.

The company’s colours will adorn the ribbons of the trophy and the match ball as well as Carabao branding featuring in stadia at every match – including at Wembley on ‘Carabao Cup’ final day.

The on-pack promotion offers consumers the chance to win tickets to matches, including the Carabao Cup Final on February 25th 2018, as well as mini footballs and instant cash every 90 minutes.

To enter, consumers must find a code on the ring pull of 330ml promotional cans and enter it on the Carabao competition website.

John Luck, chief marketing officer at brand owner Intercarabao, says: “Our partnership with the EFL is central to supporting the continued growth of the Carabao Energy Drink brand in the UK and internationally.”

Shaun Harvey, EFL Chief Executive, adds: “This is a significant agreement for both parties and I’m delighted to welcome Carabao on board as an official title sponsor of the EFL Cup.”

The promotion runs until February 25th 2018. There are a total of 1,280 pairs of tickets to Carabao Cup 2017/18 games, 800 £10 (or euro equivalent) cash amounts and 2,392 Carabao branded mini footballs. Prizes will be allocated using a ‘winning moments’ system.

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Food company Ginsters has signed a new three year deal with the English Football League, and is kicking off the relationship with an on-pack promotion offering consumers the chance to win £10, EFL match tickets, season tickets and VIP Match day experiences.

The total prize fund for the promotion is £3m.

The “Tickets and Tenners” offer will appear on over 40 million Ginsters packs, with 2,500 pairs of tickets available to be won for matches across the Championship, League One and League Two during the course of the 2017/18 EFL season.

Kieran Hemsworth, Ginsters Managing Director, said: “We are delighted to be partnering with the EFL for the next three years. We know that Ginsters consumers are really passionate about football and our sponsorship provides a fantastic platform for us to connect with fans and local communities across the country.”

Shaun Harvey, Chief Executive of the EFL, added: “As a nationally recognised company that remains ingrained in its local community, values its heritage and recognises the important role football can play in society, Ginsters is an excellent fit as a partner for the EFL”

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