Food company Ginsters has signed a new three year deal with the English Football League, and is kicking off the relationship with an on-pack promotion offering consumers the chance to win £10, EFL match tickets, season tickets and VIP Match day experiences.

The total prize fund for the promotion is £3m.

The “Tickets and Tenners” offer will appear on over 40 million Ginsters packs, with 2,500 pairs of tickets available to be won for matches across the Championship, League One and League Two during the course of the 2017/18 EFL season.

Kieran Hemsworth, Ginsters Managing Director, said: “We are delighted to be partnering with the EFL for the next three years. We know that Ginsters consumers are really passionate about football and our sponsorship provides a fantastic platform for us to connect with fans and local communities across the country.”

Shaun Harvey, Chief Executive of the EFL, added: “As a nationally recognised company that remains ingrained in its local community, values its heritage and recognises the important role football can play in society, Ginsters is an excellent fit as a partner for the EFL”

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