PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite football team. The ‘Power of One’ campaign features an on-pack promotion offering prizes across selected formats of Walkers Tear ‘n’ Share, Walkers Stax, Doritos and Pepsi Max.

PepsiCo is not an official partner of the FIFA World Cup 2018, being held in Russia this summer – arch rival Coca-Cola has partnership rights. Like many other companies, however, PepsiCo is looking to tap in to the football fever likely to take hold across the UK shortly, without infringing on any rights held by FIFA or Coca-Cola.

In the ‘Power of One’ promotion, for the chance to win prizes, shoppers need to purchase any two items from the range, register online at one of the respective brands’ dedicated websites (walkers.co.uk/perfectmatch, doritos.co.uk/perfectmatch or pepsi.co.uk/perfectmatch) and enter the codes found on-pack. Consumers can then spin the carousel to see if they can score the Perfect Match (3 matching icons) and win a prize to enjoy in front of the next game. There is a No Purchase Necessary route for consumers in Northern Ireland.

The prize pool includes 49″ LG Smart 4K Ultra HD LED TV, Walkers Snack Bowl & Pepsi Max Glasses bundles, coupons for a free pack of Walkers or Doritos or coupons for a free bottle of Pepsi Max.

Andy Hawkswell, Walkers Marketing Manager, says, “With over 80,000 prizes up for grabs, we are excited to be launching our biggest ever Power of One promotion to really help the nation get together and cheer on their favourite team. We have recruited Lionel Messi, Dele Alli and Gary Lineker who will be appearing on packs to maximise awareness and capture the nation’s love of the beautiful game.”

Global drinks and snacks company PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. 22 of its brands generate more than $1 billion each in estimated annual retail sales.

The post PepsiCo UK launches cross-brand ‘Summer of Football’ campaign appeared first on IPM Bitesize.

PepsiCo-owned snack brand Doritos has teamed up with Xbox to offer consumers the chance to win more than 70,000 prizes, including the new Xbox One X.

Each promotional pack will contain a unique code. Consumers have to go to doritos.co.uk/Xbox and enter their codes to find out if they have instantly won.

There are 70 top tier prize packs to be won, which include an Xbox One X console, two controllers and five different physical games (Forza Motorsport 7, Gears of War 4, Halo 5: Guardians, Assassin’s Creed Origins, Shadow of War). Winners can substitute the physical Gears of War 4 game for a digital copy of Crackdown 3, once it is released.

In addition, there are 700 digital games – 175 of each of the following: Forza Motorsport 7, Halo 5: Guardians, Assassin’s Creed Origins, Shadow of War – to be won, 70 12 Months Xbox Game Passes, 70 12 Months Xbox Live Gold Passes, 35,000 14 Days Xbox Live Gold Passes and 35,000 7 Days Xbox Game Passes. Finally, there are 7,000 packs of Doritos in various flavours to be won.

Will Robinson, brand manager of Doritos, says: “With sharing bags responsible for one fifth of all savoury snacking occasions within the UK and single serve packs making up half of all crisp, savoury snack and nut sales, we are confident this promotion will drive sales.”

The launch of the Doritos and Xbox partnership will be supported by in-store and social media campaigns, and an Xbox homepage takeover. The on-pack promotion will run between the October 23rd 2017 and 31st December 2017.

The UK promotion is only open to legal residents of the United Kingdom and the Republic of Ireland aged 18 or over.

Meanwhile, in the US, Doritos and sister PepsiCo brand Mountain Dew are giving Xbox fans a chance to win a new Xbox One X console with an AR capture-the-flag event in the US.

DEW and Doritos have announced “The Drop Zone,” a series of augmented reality (AR) events where players can compete for the chance to win the new console. The Drop Zone is in conjunction with DEW and Doritos’ “Every 60 Seconds” online auction where fans can bank points through on-pack codes for a shot at winning one of hundreds of Xbox One X.

Players will need to download “The drop zone” app to register for a spot to participate in the AR games. If they get through the games will have to find, claim and keep control of a virtual console within the app by “deploying offensive and defensive power-ups”.

The series of AR events will take place in New York, Los Angeles and Chicago over the weekend of November 10th.

Ryan Matiyow, Senior Director of Marketing – Doritos & Cheetos Brands at Frito-Lay North America, says: “Dew and Doritos are known for providing gamers with unique ways to access exclusive gaming experiences. We’re upping the ante with the introduction of ‘The drop zone’ experience this fall. The Augmented Reality capture-the-flag experience is going to be off the charts for gaming fans nationwide.”

Chauncey Hamlett, senior director for marketing at Mountain Dew, adds: “Xbox fans are always looking for innovation and unique gaming experiences. The immersive and thrilling Drop Zone experience by Doritos and Dew is a totally unique, exciting way for fans to get their hands on the most powerful gaming console today.”

The post Doritos announces Xbox One X partnership with on-pack promotion appeared first on IPM Bitesize.

Doritos in the US has linked up with the new Marvel Studios‘ film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack turned into music players that play the complete film soundtrack.

The custom Doritos bags feature a retro cassette tape deck-inspired player built into the packaging which plays the full soundtrack. Consumers were offered the chance to buy the custom bags starting from the end of April at Amazon.com/Doritos while stocks last, while Doritos was also involved with the launch of the soundtrack at special events in New York and Los Angeles.

Separately, Doritos has been running a prize promotion, Choose Your Guardian, offering US consumers the chance to win a range of prizes including tickets to the film, signed movie memorabilia, headphones, mobile and laptop cases, GoPro cameras, tablets, games consoles and, at the top end, holidays, exclusive experiences and tickets to the premiere of the film.

Ryan Matiyow, Senior Director of Marketing, Frito Lay North America, says: “The soundtrack to the first Guardians of the Galaxy film was a hit and became immensely popular with music fans, so we wanted to create a unique way for fans to experience the second installment,” said “This collaboration across entertainment and music will give fans a new and different way to experience both the soundtrack and Doritos snacks.”

Released in July 2014, the first film’s soundtrack garnered unparalleled success: it reached No. 1 on the US Billboard 200 chart, becoming the first soundtrack album in history consisting of entirely previously released songs to top the chart; it topped the Billboard Top Soundtrack chart for 11 consecutive weeks and 16 weeks in total; and it has sold more than 1 million copies in the U.S. and has been certified Platinum by the Recording Industry Association of America.

“Marvel and Doritos have had such a good relationship through the years,” said Mindy Hamilton, SVP of Global Partnerships at Marvel Entertainment. “We have a very similar set of core fans, so we wanted to maximize availability of this soundtrack by making it as accessible in a unique way that only Doritos and Marvel could do. What’s cooler than buying a bag of Doritos with the soundtrack built in?”

Doritos backed up the music player promotion by offering fans the chance to “Rock Out Loud” by performing one of the soundtrack’s songs at pop-up recording booths in New York and Los Angeles on May 5, the day of the movie premiere. Fans could win various prizes, including the custom cassette player replica Doritos bags, concert and other event tickets, and free bags of Doritos.

Doritos is one of many brands owned by Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Marvel Studios’ “Guardians of the Galaxy Vol. 2” sees the Guardians trying to unravel the mystery of Peter Quill’s true parentage. Marvel Studios is part of Marvel Entertainment, which is owned by The Walt Disney Company, one of the world’s most prominent character-based entertainment companies.

The post Doritos ‘Guardians of the Galaxy Vol. 2’ packs play music appeared first on IPM Bitesize.

Doritos’ latest flavour campaign in the UK, A or B, has reached its conclusion, drawing in over 50,000 consumer entries.

In previous flavour campaigns, consumers have been asked to suggest new flavours; this time around, they were provided with two competing flavours, Sizzling Salsa or Ultimate Cheeseburger, and asked to select which one should be eliminated, with the most creative idea for disposing of the losing flavour winning a cash prize.

The new flavours were packaged in opposing white and black packets for a bold visual effect. Sizzling Salsa has now been repackaged as part of the main Doritos line-up.

Consumers were asked to vote for which flavour they want to get rid of, and also to nominate ways to eliminate their choice. Once the votes have been counted to see which flavour was the least popular, a panel of judges then chose the most creative elimination method. The person responsible for submitting it wins £20,000.

In a close fought battle, Doritos B (Ultimate Cheeseburger) lost out to the more popular Doritos A (Sizzling Salsa). The £20,000 prize was awarded to Saffron Cullip, a 20 year old student from Southampton, who chose to eliminate #DoritosB with her creative idea of using pigeons to explode the Doritos packets by clay pigeon shooting them into Doritos-sized mini cheeseburgers.

As well as receiving the prize money, Saffron has had her idea has been brought to ‘life’ in the form of a short animated video which can be viewed on the Doritos UK Facebook page at https://www.facebook.com/doritosuk/videos/10153795827757321/

Entries could not be longer than 140 characters and could be submitted via Facebook, Twitter or at www.aorb.doritos.com using the hashtag #DoritosA or #DoritosB indicating which flavour consumers wanted to eliminate.

The promotion was open to residents of UK, Channel Islands, Isle of Man and the Republic of Ireland who are over 18 years. It kicked off in mid June.

Andy Hawkswell, Doritos Marketing Manager, comments: “We are thrilled to have found a worthy winner of the £20,000 prize. Saffron’s entry was inventive and unique: perfectly encapsulating the bold creativity we were looking for from consumers.“

Sizzling Salsa will now be officially introduced as a new flavour in the Doritos range. It will be available nationwide from 19th September 2016.

Doritos is owned by PepsiCo and is part of a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes 22 brands that generate more than $1 billion each in estimated annual retail sales.

The post Sizzling Salsa win Doritos challenge! appeared first on IPM Bitesize.

Doritos has launched a new flavour campaign, offering consumers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling Salsa or Ultimate Cheeseburger.

The new flavours come in opposing white and black packets for a bold visual effect.

Consumers are being asked to vote for which flavour they want to get rid of, and also to nominate ways to eliminate their choice. Once the votes have been counted to see which flavour is the least popular, a panel of judges will then choose the most creative elimination method. The person responsible for submitting it will win the £20,000.

Entries must not be longer than 140 characters. They can be submitted via Facebook, Twitter or at www.aorb.doritos.com using the hashtag #DoritosA or #DoritosB for the flavour they want to eliminate. The winner will see their suggestion for how to get rid of the losing flavour brought to life in animated format at the end of the campaign.

The site already features animations of a number of possible ways to destroy a flavour.

Andy Hawkswell, marketing manager for Doritos, said: “We are thrilled to be launching a new Doritos flavour campaign, a fun concept which ties in brilliantly with Doritos’ bold brand messaging. Experience tells us that customers will love the interactive aspect of the promotion and retailers will benefit from heightened interest in the brand. We’re really looking forward to seeing the nation’s creative elimination ideas and finding out which flavour will survive.”

The promotion is open to residents of UK, Channel Islands, Isle of Man and the Republic of Ireland who are over 18 years. It kicked off in mid June and runs until September 4^th 2016.

Doritos is made in the UK by Walkers Snack Foods, part of PepsiCo.

The post Doritos £20,000 choice challenge appeared first on IPM Bitesize.