Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants.

During the campaign, everyone who buys a promotional pack is guaranteed a prize or reward from Pizza Hut Restaurants.  These will range from free pizzas, free desserts and free side orders to money-off vouchers for restaurant meals, with the reward worth much more than the price of the pack itself.

To enter, consumers must purchase a participating promotional pack of Golden Wonder during the promotional period, then visit www.winwithgoldenwonder.com and enter the unique 10 digits alpha/numerical code found on the back of individual promotional packs or on the inside of the outer wrapper for multipacks. They will also have to provide their name, date of birth, title, country of residence and a valid email address.

There are 1,500 prizes available to be won each day during the main promotional period (105,000 in total). Winners in England, Scotland, and Wales will win a voucher code for an individual Pizza Hut Restaurants pizza. Winners in Northern Ireland will win a £15 Pizza Hut gift card.

All entrants from England, Scotland, and Wales will receive a randomly selected Pizza Hut Restaurants voucher. These vouchers range from discounts off the bill of 25% or 33%, free desserts or free sides.

Matt Smith, marketing director for Golden Wonder, says:  “We want to reward all of our loyal stockists and consumers as our fully-flavoured crisps continue to attract new fans and re-engage those who have fond memories of the brand. Consumers are double winners when they choose Golden Wonder, benefitting from both the strong, punchy flavours and a prize from Pizza Hut Restaurants.  With lots of Pizza Hut Restaurant locations across the UK, no-one will have far to travel to enjoy their fully-flavoured meal out.”

The campaign is being supported by multi-channel marketing featuring TV advertising in Scotland and there will also be significant digital, social media and public relations activity in partnership with Pizza Hut Restaurants.  There is also specific trade support for the convenience sector including promotional offers and free POS.

Priten Mistry, commercial marketing manager of Pizza Hut Restaurants, adds:  “We are delighted to join with Golden Wonder for this promotion, which we believe will be beneficial for both Pizza Hut Restaurants and Golden Wonder.  Golden Wonder’s audience is complementary to ours and we believe that the combined investment in this joint campaign should help both brands to attract new consumers and gain traction in their respective markets.”

Golden Wonder, which was created in Scotland more than 70 years ago, is owned by Tayto Group Ltd, which is the biggest British-owned crisp and snack manufacturer, producing five million bags a day across its six UK sites.  The company remains family-owned and its headquarters are in Co Armagh, Northern Ireland.  In addition to Golden Wonder, its portfolio also includes Mr Porky, REAL Crisps, Jonathan Crisp, Portlebay Popcorn and Tayto, Northern Ireland’s number one crisp brand.

The post Golden Wonder aims for bigger slice of the snacks market with Pizza Hut promotion appeared first on IPM Bitesize.

Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch upgrade of a lifetime with a trip to Hollywood – plus every purchaser can also rent a digital film in full HD from Chili Cinema for just £1.

Consumers just need to go online and enter the promotional code printed on each pack to receive their Chili film code and enter the Hollywood Trip prize draw.

The prize will enable one lucky winner and their guest to experience the life of a Hollywood ‘A’ lister, including a poolside lunch at a top Beverley Hills hotel. During their stay in Los Angeles, the winners will also receive a behind the scenes VIP tour at Universal Studios and a helicopter ride over Tinseltown. The prize package includes return flights from the UK or Ireland and five nights’ accommodation in a 5 Star hotel.

The promotion started at the beginning of March, with the prize draw for the holiday prize close at midnight on July 31^st 2018. The Chili Cinema film rental for £1 offer closes at midnight on December 31^st 2018.

To enter, consumers have to visit the promotional website, www.kettleupgrade.co.uk and enter the promotional code printed on the 40g pack or on the outer bag from multipacks, along with their personal details. They will then be automatically entered into the prize draw for the Hollywood trip and will receive a discount code to enable them to participate in the film rental for £1 offer.

The Chili film code allows consumers to select from thousands of movies and TV series, including new releases only a few weeks after their cinema release, available to stream on a Smart TV, PC, tablet or smartphone without subscription charges.

The promotion is open to all residents of the UK, Isle of Man, Channel Islands and Republic of Ireland aged 18 and over, with the usual exclusions. Only one entry per person is allowed during the promotion. There are No Purchase Necessary entry routes available for consumers living in Northern Ireland and the Republic of Ireland – they can access a separate webpage via a link on the main promotional website, and they will be automatically entered into the Prize Draw.

The on pack will be supported by trade advertising and a full range of POS from dump bins and shelf edge strips for retailers, to bus stops and pallet wraps for Cash & Carry depots and branded beer mats for the on-trade. To amplify the promotion even further a programme of consumer facing activity is planned for the spring, including social media and PR.

In store from the middle of March to the end of June, the promotion will run on a total of 17 million bags across the entire Kettle Chips 40g range, including Price Marked packs, and the four Kettle Chips Multi-packs.

The post Kettle Chips ‘upgrade lunch’ promotion offers Hollywood trip prize appeared first on IPM Bitesize.

Walkers has launched yet another flavour campaign, this time pitting three UK flavours against three from around the world, with consumers being asked to vote to swap one for the other.

The flavour combinations being pitted against each other are Salt & Vinegar vs Lime & Black Pepper (Australia); Prawn Cocktail vs Paprika (Spain); and Smoky Bacon vs Bacon & Cheddar (USA).

Walkers says it has chosen these flavour combinations because they are the most regularly bought variants in the UK and in their own countries.

Thomas Barkholt, marketing director at PepsiCo, says: “The campaign is based on the importance of snacks to British consumers and the opportunity to have their say. Our consumers feel passionately about their favourite Walkers flavours and we wanted to give them the opportunity to vote in regards to which flavours will be staying on shelves.”

Barkholt adds: “We are confident that by bringing back the voting element, this campaign will really capture consumers’ interest, stimulating demand and driving growth in the savoury snacks category.”

The Walkers “Choose Me or Lose Me” campaign will run from August 14^th 2017 to October 22^nd. Promotional packs will be available from July 31^st in 32.5g single and price-marked packs, 50g grab bags, and multi-pack formats.

The outcome will be determined 80% by single packs bought in store, and 20% by the online vote.

The post Walkers ‘Choose Me or Lose Me’ flavour campaign appeared first on IPM Bitesize.

PepsiCo’s Lay’s potato chip brand will be running yet another flavour challenge in the US, starting next month. The new “Flavor Swap” program will see Lay’s fans asked to vote for four classic flavours or four new chip flavours.

From February 8, fans can vote for their favourite flavour in each of the four “Flavor Swap” pairings, and enter a $1,000 daily prize draw. One lucky fan will win a $250,000 cash prize for simply placing his or her vote.

Consumers can visit FlavorSwap.com to select their favourite flavour in each of the four categories:

• Heat: Lay’s Flamin’ Hot vs. all-new Lay’s Fiery Roasted Habanero;
• Cheese: Lay’s Cheddar & Sour Cream vs. all-new Lay’s Smoked Gouda & Chive;
• Barbecue: Lay’s Honey Barbecue vs. all-new Lay’s Korean Barbecue;
• Spice: Lay’s Kettle Cooked Sea Salt & Cracked Pepper vs. all-new Lay’s Kettle Cooked Olive Oil & Herbs.

The rise of flavour exploration is the insight behind the latest campaign, according to Jennifer Saenz, vice president of marketing and innovation at Frito-Lay. She says that the top flavour trends for 2016 will focus on spices, cheese, and herbs. Spices from all around the world continue to grow in popularity in American dishes and flavours. American staples will get an extra notch of flavour through the rising popularity of specialty cheeses like gouda and gorgonzola. The big twist on herbs next year will be using floral flavors, such as hibiscus, elderflower and lavender.

“Our fans keep us on the pulse of flavor exploration. ‘Do Us A Flavor’ showed us consumers want to be surprised with new and unconventional flavors – but we also recognize they love the tried and true classic Lay’s flavors,” says Saenz. “That’s why we’re asking them what to keep and what to lose.”

Ram Krishnan, chief marketing officer for Frito-Lay, PepsiCo’s savoury snacks subsidiary, which makes Lay’s, observes: “Over the last three years, the iconic Lay’s ‘Do Us a Flavor’ contest asked fans to submit their ideas for the next great potato chip flavor. Past winning flavors, including Lay’s Cheesy Garlic Bread, Lay’s Kettle Cooked Wasabi Ginger, and Lay’s Southern Biscuits and Gravy prove that Americans are on the hunt for unexpected and unique flavors. While ‘Do Us a Flavor’ spotlighted fans who wanted to create the next great potato chip flavor, ‘Flavor Swap’ celebrates fans who simply enjoy flavor and want to have a say.”

Lay’s is the American equivalent brand to the UK’s Walkers; both have run a variety of flavour challenge promotional campaigns over the past decade, including Do Us A Flavour/Flavor.

The post Lay’s US ‘Flavor Swap’ appeared first on IPM Bitesize.