Following a competitive pitch, Haygarth has been appointed as the lead marketing agency for Clarins UK.

Haygarth will work on existing and new product innovations, including an upcoming creative campaign launch that will include digital, social, experiential and shopper marketing and is backed by a £1m budget.

Lorraine Barnett, Marketing Director at Clarins UK says: “We were incredibly impressed by Haygarth’s pitch response. In our pipeline, we have plans to launch brilliant digitally-lead activations and are delighted to partner with Haygarth to bring these to life.”

“We’re thrilled to be working with Clarins once more, especially given the great success we’ve had together, creating innovative award-winning campaigns and successful new product launches,” adds Haygarth’s CEO, Marcus Sandwith.

Haygarth is an award-winning creative agency that creates powerful brand and retail ideas. It is part of the DDB network, a division of Omnicom Group.

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tbk Group has brought together the UK’s number one dry shampoo brand, Batiste, and the UK’s no. 1 premium cosmetics boutique, Benefit, for a partnership campaign to launch Batiste’s new premium range of dry shampoos.

Benefit will be giving away exclusive trial size Batiste products with every purchase and are launching the partnership with experiential activity in Benefit’s Carnaby Street store, offering free hair makeovers provided by Batiste’s expert hairdressers.

The promotion is designed to educate customers about Batiste’s new dry shampoo range, which is tailored to individual hair care needs, and it coincides with a TV launch campaign, Rethink Dry Shampoo.

Batiste brand owner Church & Dwight tasked TBK with ensuring their product was put directly into the  hands of women that actively seek premium beauty and fashion brands that meet the needs of their busy social and work lives. Traditional high footfall areas such as train stations and supermarkets would not have enabled a premium or immersive experience with the Batiste brand, nor enabled brand ambassadors and hair stylists to talk to women about the variant that would best suit their hair type.

tbk Group won the business after a competitive pitch process and have delivered the whole brand experience, including facilitating the partnership with Benefit Cosmetics, developing in-store point of sale materials and providing brand ambassadors via tbk’s Live Experience division. The partnership and a related Gift With Purchase (GWP) offer, which will be running until mid-November in Benefit stores, will be amplified through both Batiste and Benefit’s social channels and also CRM activity to Benefit customers.

tbk Group Director Rachelle Headland says: “Benefit and Batiste are a great pairing for reaching busy women who want to look their best on the go. The tie-in will enable Benefit customers to reappraise Batiste products and their new premium range within an inspirational context.”

Batiste Senior Brand Manager Holly Dove adds: “Our core dry shampoo range has historically been differentiated by fragrance. Consumer insight shows that women shop for wet shampoos according to their hair type. Our Rethink Dry Shampoo campaign aims to get women to rethink everything they thought about dry shampoo. They can buy exactly what they need for their hair, it’s a lightweight and invisible miracle worker for freshening up and restyling your hair anytime and anywhere. The Benefit partnership was spot on in terms of positioning and reaching our audience.”

tbk Group (formerly The Big Kick) is a brand activation agency founded in 1999 creating local marketing programmes and integrated engagement and experiential campaigns for brands and retailers. It is the recipient of multiple awards for its campaigns, including the IPM Awards Grand Prix 2018 and five Gold trophies for its work with Lucozade.

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Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing states of happiness during an immersive ‘Happy Hour’ with a difference.

The launch of the experience is to highlight Benefit Cosmetics’ newest foundation range – Hello Happy.

Featuring four interactive rooms, guests will have the chance to indulge in an experience that’ll make that Benefit says will make them smile from ear to ear.

The space includes an Instagrammable glitter shower, a relaxation room, fun fair activities and an invigorating bounce room, which encourages visitors to tap into their playful side.

To help guests unleash their joy and silliness, Benefit enlisted Laura Jane Williams, regular columnist in national press and the author of ‘Ice Cream for Breakfast’, a guide to rediscovering your inner child. Laura will be hosting happiness workshops inside the Hello Happy House on Saturday 29^th June, during which she will unpack the concept of happiness and provide top tips on how to avoid self-judgement and be more playful every day.

Laura says: “When I was researching for my book, what came up again and again is how hard it can be to be ‘adult’ – sometimes we just want to be the carefree child inside of us. This is a chance to laugh deeply, be playful and curious, and emerge on the other side brighter and lighter and more beautiful because of it. The Hello Happy House is the perfect wellbeing escape in today’s hectic world.”

Benefit Cosmetics’ Head of Brand Activation, Kyra White, explains; “At Benefit we truly believe that laughter is the best cosmetic. The Hello Happy House is the place to go to giggle, relax and generally take an hour out of your day for you. We are a nation of big kids and this is the perfect place to rediscover your inner child.”

Guests will be welcomed to the Hello Happy House where they will begin their own ‘Happy Hour’. Escorted through each room, they will get the chance to experience the Benefit world of fun and happiness, through the sequence of truly immersive activities!

To celebrate the launch the new Hello Happy range, once an hour a brand new foundation will be given away to one lucky fan (or Benebabe, as the brand calls them) in their perfectly colour matched shade. To win, consumers need to find the golden Hello Happy product, hidden somewhere within the Hello Happy House.

The Hello Happy House will be open to the public on Friday 29th and Saturday 30th June 2018 at The White Space on London’s Great Newport St from 11.00AM- 8.00PM on a drop in/first-come, first-served basis.

Benefit Cosmetics’ will then be hitting the road and bringing elements of the Hello Happy House to Bristol’s Cabot Circus Shopping Centre on Saturday 14^th July and Cardiff’s St David’s Shopping Centre on Sunday 15^th July.

Benefit Cosmetics was founded in San Francisco in the 1970s. It now has 2,000 BrowBars in 41 countries worldwide and claims to be the world’s number one brow brand.

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Toiletries and personal care brand Burt’s Bees is to run a ‘Honey Bee Health’ experiential campaign this weekend on London’s Southbank.

Burt’s Bees products make extensive use of honey and beeswax as ingredients, and last year the company partnered with the British Beekeepers Association on a #BringBackTheBees campaign aimed at encouraging consumers to help save bees, which have seen catastrophic collapses in numbers in recent years.

Experiential agency Ambient is working alongside Talon Outdoor and Omnicom Media Group’s PHD on the ‘Honey Bee Health’ activation, which will challenge consumers to ‘Be a True Force of Nature’ with a Burt’s Bees “Wall of Seeds” installation at the Queen’s Walk on London’s Southbank Centre on 26^th and 27^th May 2018 from 10.00am to 8.00pm. People will be able to collect their own bee-friendly wildflower seed packet to help support the #BringBackTheBees movement.

Burt’s Bees will be giving away 6,000 wildflower seed packets over the Bank Holiday weekend, making a total of 12 million seeds. Consumers will be told they do not need a large garden – they can sow the seeds on a balcony, porch, window box or patio plant pot create a thriving bee-friendly habitat.

Becci Dive, Media Group Manager at Omnicom Media Group’s PHD, says: “We took on board feedback from customers in 2017 that they wanted even more ways to be involved with the cause and help Burt’s Bees to bring back the bees. PHD’s campaign strategy was rooted in this, with the OOH activation acting as the perfect vehicle to do just this, equipping people with both seeds and information to make an impact on the crisis themselves.”

In addition to the experiential “Wall of Seeds”, the brand is launching a Limited Edition Bring Back the Bees Strawberry Lip Balm, and, in partnership with the British Beekeepers Association, will plant 5,000 bee-friendly wildflower seeds in selected areas nationwide.

Last year, Burt’s Bees #BringBackTheBees campaign resulted in 192,852,000 wildflower seeds being planted across the UK by the British Beekeepers Association.

Ambient is an award-winning marketing agency specialising in innovative ambient media, full-service experiential marketing and promotional staffing.

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Lambrini, the best-selling perry brand, has teamed up with self-tan specialist, Fake Bake, for a Spring on-pack promotion offering the chance to win Fake Bake products , and get online discounts.

From April 23rd, a limited edition co-branded packaging design rolled out on bottles of Lambrini Always Original, with each bottle featuring an offer of 50% off all Fake Bake products purchased online. In addition, consumers can enter a competition to win one of 1,000 Fake Bake Amplify Gradual Tanning product.

Bottles feature a “limited-edition” imprint on the neck, with the promotional offer and Fake Bake’s logo further down the sleeve. The activity aims to build on last year’s campaign, where Lambrini successfully launched three seasonal bottle wraps.

The new limited edition bottle, which will be available through grocery and convenience channels across the UK, will be supported with wider PR and social media activity, including a co-branded blogger event.

Emily Cross, Brand Manager for Lambrini at Halewood Wines & Spirits, says: “Lambrini is a brand that has become synonymous with the ‘girls’ night in’ and Fake Bake is perfectly aligned with that target audience. As such, we are confident that the collaboration and customised limited edition design will stimulate demand and draw instant attention from both loyal and new fans discovering Lambrini for the first time. Product differentiation in this category is essential and we are continuing to evolve and update the brand to maintain its relevance”.

Lambrini is a sparkling pear cider, or perry, made by Halewood Wines and Spirits, the UK’s largest independent alcoholic drinks manufacturer and distributor. Halewood’s product range includes wines, spirits, beers, ciders, and bottled water. The key brands include award-winning Whitley Neill Gin, J.J. Whitley Gin and Vodka, Liverpool Gins and Vodka, Marylebone Gin, Bajan Rum Sixty Six, Crabbie’s Alcoholic Ginger Beer, The Pogues Irish Whiskey and Red Square Vodka.

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Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor lift truck which gave consumers the chance of a complementary brow wax, style and pamper brow 65 feet up in the air, with views over the River Thames and London skyline.

The Extreme Brow Bar was open for one day only as part of a promotional experiential activation to support the launch of GimmeBrow+.

Consumers with a problem with heights were offered the same treatment from the ‘BrowMobile’ brow bar on wheels, parked alongside the scissor truck.

Benefit is also running a 15% discount offer off any brow service or product for consumers who trade in their tweezers at any standalone Benefit Boutique until 22nd April 2018.

Benefit Cosmetics was founded in San Francisco in the 1970s, It now has 2,000 BrowBars in 41 countries worldwide and claims to be the world’s number one brow brand.

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‘Natural beauty’ brand L’Occitane celebrated the launch of its new multi-sensorial flagship store on London’s Regent Street last week with a series of PR stunts and give-aways.

To raise awareness of the new opening and to drive traffic to the store, experiential marketing and staffing agency Ambient was commissioned to run a sampling campaign, featuring the brand’s bestselling hand cream, around London, including an attention-grabbing experiential activation at Tower of London. Consumers were also offered complimentary rides to the new store in L’Occitane-branded London taxi cabs.

Another activation ran near the new flagship store, where shoppers were given small golden keys – they were then invited to visit the new outlet and find out if their key unlocked a beauty hamper worth £250. The golden key activity ran for three days, starting on January 31st.

L’Occitane en Provence, usually referred to as L’Occitane, is an international manufacturer and retailer of cosmetics, toiletries and home products based in Provence, France. Products and made from local Provencal ingredients and materials ethically sourced from elsewhere in traditional ways and the company does not use animal testing. Many of its products are organic, while the company supports the traditional cultivation of scented and aromatic plants through partnerships.

The brand’s new London flagship store has been designed to provide customers with a unique, sensory experience.

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The Body Shop has partnered mobile marketing specialists Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against Animal Testing campaign.

The campaign will use mobile wallet passes to deepen ongoing engagement with supporters and help grow the 2,800,000+ signatures already collected online and in-store.

Launched in June alongside Cruelty Free International, The Body Shop’s Forever Against Animal Testing campaign aims to end cosmetic animal testing worldwide through a petition that will be taken to the UN.

Harriet Williams, Chief Digital Officer, The Body Shop, says: “Mobile wallet passes offer us the perfect vehicle to spread the word and grow support for our efforts to end cosmetic animal testing globally once and for all. The ease of creating, distributing and updating mobile wallet passes, combined with the high rate of social sharing, will help finish what The Body Shop started when we began campaigning against animal testing in the 1980s.”

On signing the petition online, people will be directed to a landing page where they will have the option to add the Forever Against Animal Testing wallet pass to their device. The wallet pass will also be linked in a thank you email, promoted by The Body Shop on social media channels and will provide regular news updates direct to users. Those receiving the pass from friends sharing it will automatically get a link to where they can sign the petition. Supporters can also use the campaign hashtag #ForeverAgainstAnimalTesting on social media to raise awareness of the issue.

A recent Urban Airship study of one million Apple Wallet coupons and loyalty cards of major retail brands found that more than three-quarters of passes installed were the result of sharing rather than being distributed through a brand’s channels. Apple Wallet coupons had the highest rate of sharing, each one being added to 4.3 other devices on average, which The Body Shop’s cause-related campaign is expected to eclipse.

“We’re proud to be lending our expertise and mobile wallet engagement solution, Urban Airship Reach, to this largest and most ambitious attempt to put an end to cosmetics animal testing globally,” said Brett Caine, CEO and president, Urban Airship. “The Body Shop’s effort will offer a textbook example of how easily and flexibly mobile wallets can be used to inform, inspire and activate audiences for a limitless range of purposes.”

Urban Airship (www.urbanairship.com) is used by thousands of businesses to drive growth with mobile. Every day, the company’s technology delivers billions of personalised, interactive notifications that inspire interest and drive action. Urban Airship clients include Adidas, Alaska Airlines, The Home Depot, NBC Universal, Sky Media and Zillow.

Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. The Body Shop pioneered the philosophy that business can be a force for good and this ethos is still the brand’s driving force. The Body Shop has more than 3,000 stores in more than 60 countries.

The Body Shop was the first international beauty brand to campaign against the practice of animal testing in cosmetics in 1989, leading the way to a European Union-wide ban on animal testing in 2013. Its Forever Against Animal Testing campaign, in partnership with charity Cruelty Free International, was launched in June 2017 and achieved 2 million signatures in its first two months.

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Iconic UK rubber gloves brand Marigold is celebrating its 70th anniversary with its first-ever national on-pack promotion, offering a free gift with every promotional pack.

Every purchase of a pack of Marigold Extra Life Kitchen gloves entitles the shopper to claim a gift; to find out what they have won, they need to visit the promotional site, freegift.marigold.co.uk, and enter a unique code from the pink promotional sticker on-pack. Gifts on offer include five spa days for two, worth £400, 1,000 manicures, 43,000 Nails Inc nail polishes and just under two million three month memberships to the Fabyouless Card scheme  offering 25% or 2-for-1 discounts at salons, spas and gyms nationwide.

The promotional period opened on March 1st 2017 and claims can be made until June 30th, although Marigold is advising consumers promotional packs will be most widely available from March until May.

The promotion was created for brand owner Freudenberg HP by Manchester-based promotional marketing agency Zeal Creative. Freudenberg and Zeal won a Gold trophy in the IPM Awards 2016 for the Vileda Cinderella Magical Mops promotion.

Marigold has also commissioned a social historian, Seren Evans-Charrington, to look at how cleaning has evolved since 1947 as part of the campaign.

Marigold product manager, Laura Burrows, says: “We’re very proud of our heritage from our launch in Gloucester in 1947 with our first gloves, to where we are today with a wide-range of products used by generations, making Marigold a household name across the country. We wanted to celebrate this anniversary by looking back at how things have changed in cleaning over those 70 years. We’re rolling out the main elements of the research to media across the year and we’ve launched our first ever national on-pack promotion to celebrate the anniversary.”

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Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and awareness of its new flagship store before it opens in Westfield White City later this month.

The campaign, which was created for Charlotte Tilbury by NexusEngage, is running for eight weeks in the West London shopping mall, and had been designed to drive customer excitement and footfall and to capture consumer data.  Using the latest in retail technology, the two-phase campaign occupies a 127 square metre frontage of the new store location during the time the store fit is being carried out.

The installation offers a fully interactive experience allowing consumers to learn about and engage with the Charlotte Tilbury product range.  Nexus Engage created two ‘magic mirrors’ for Charlotte Tilbury, which speak to passers-by encouraging them to take part in the activities. Mirror one captures consumer data by allowing them to enter a prize draw to win products each day. Mirror two invites the consumer to take part in a quiz to determine ‘their look’ from Charlotte’s revolutionary 10 looks wardrobe. The mirror then takes a photo and prints it with a golden ticket and a unique code that gives them access to a £15 Tilbury Transformation for the corresponding look, bookable via the custom-built LookBook. The idea is to encourage consumers to come back once the store is open.

Emily Bromfield, Director of Marketing and Communications at Charlotte Tilbury, says: “Charlotte Tilbury has not only revolutionized the global beauty industry, she is also a digital revolutionary. That is why we wanted to bring too life a unique, fully-immersive 3D ‘holding page’, rather than a traditional store hoarding, for the unveiling of our new Westfield Beauty Boudoir. It not only functions as an awareness building billboard but it also enables us to start a conversation with our future Westfield customer by capturing their personal details and engage them in a quick and fun makeup lottery game.  As Charlotte always says, ‘You have to be IN it to WIN it!’:  Our brand is about empowering women to achieve their makeup destiny.  Nexus Engage created and implemented a bold and exciting campaign that has really helped us to achieve those objectives.”

Simon Ellson, CEO at NexusEngage, adds: “Using this space during a store fit is perfect for those looking to raise brand awareness and reach a targeted audience who may not be familiar with their products and services.”

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