Creative brand experience agency, N2O, has devised an immersive, multi-brand coronation activity in and around Tesco stores this spring.

The touring experience will bring people together to celebrate the momentous occasion of King Charles’ Coronation in true British style. Customers will experience a feast for a king, with a high tea spread featuring finger sandwiches, gin and tonics, British berries crowned with cream, cupcakes and biscuits. Plus, a gilded throne photo opportunity invites consumers to “Capture your Coronation” to memorialise this historical event.

Nigel Clifton, Head of Creative at N2O, said: “The challenge was to come up with in-store and out-of-store activations that were fit for a king to celebrate the coronation. Out of store, we have a street-style party with sampling and inspiration of all that is great at Tesco. And in-store, to carry on the theme, we’re enhancing product displays using our golden carriage and royal photo op throne – all while helping customers find inspiration for a celebration that’s fit for a king.”

The Tesco Coronation Treat Party will be travelling the UK until the 6th of May.

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