Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November through to Christmas.

The campaign was created and is being managed by promotional marketing agency TBK in partnership with digital promotions specialist Brandmovers.

Prizes consist of five Mini Coopers, 40 Samsung QLED TVs, 5,000 sets of JBL Bluetooth headphones, 200,000 Starbucks Cards, 100,000 Odeon Cinema Tickets and over 450,000 tastecard memberships. There are also 60 plus cash prizes with a total prize value of £250,000 to be won instantly.

Customers are encouraged to visit the £10 Million Giveaway microsite and click on the Christmas Cracker to reveal their guaranteed prize. Participants must upload their qualifying receipt to redeem their prize.

Georgina Bramall, head of brand and advertising at Dixons Carphone, says: “This has been a big footfall driver in terms of driving traffic into our store estate. We’ve already given away £10,000 to two winners, a Mini Cooper and a 40 Samsung QLED TV. It’s a sales promotion that’s designed to give customers a hook, an attraction.”

The campaign also features selected shopping centre events to support the campaign, run by Wolf Experiential, the experiential part of TBK group. The events, sponsored by Samsung, give shoppers the chance to play a table-based game against the clock to win a new Samsung Galaxy S8. A steady hand is required to remove the metal ‘app’ icons from the game using the electromagnetic wand; if people touch the side, the app piece will drop back into the game.

The roadshow will be visiting a total of five venues around the UK. It has already been to The Bullring in Birmingham, Braehead Centre in Glasgow and The Trafford Centre in Manchester in November; in December, it will be visiting Bluewater in Kent and Stratford Shopping Centre in London.

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 41,000 people in nine countries. Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece and Dixons Travel in a number of UK airports as well as Dublin and Oslo. Its key service brands include Team Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK and Ireland.

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LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade their TV and invest in one of LG’s premium sets.

This is the first project that tpf has delivered for LG, after the agency won a five-way pitch for the business.

‘The Perfect LG Experience’ was at Westfield, Stratford between October 26^th to 29^th. It will be at Bluewater from November 2^nd to 5^th and The Bullring in Birmingham from November 9^th to 12^th.

The activation has been designed to position LG at the forefront of TV innovation with continued development of first class OLED technology as well as premium LED/LCD models in the SUPER UHD range.

The activity brings this to life, enabling members of the public to enjoy the ultimate viewing experience across three zones – Sports, Home Entertainment and Gaming – with each highlighting the key features and benefits of LG’s SUPER UHD and OLED TVs.

Consumers will also be able visit The Perfect Black Room located at the centre of the stand to watch high quality 4K UHD content in perfect blackness on one of LG’s OLED TVs.

tpf has also helped secure partners for each of the zones: Sky Sports for Sports, Netflix for Home Entertainment and Activision for Gaming. Each of the partners will feature some of their finest 4K UHD content on LG’s high-quality TVs.

Consumers will be able to win instant prizes at each of the zones, from Netflix passes to Destiny 2 games and Sky Q packages for a year, as well as some of LG’s premium TVs. tpf has created a simple instant win mechanic which asks consumers to answer a short survey asking about their TV viewing preferences. Consumers will also be able to claim an exclusive discount from John Lewis for SUPER UHD and OLED TVs.

tpf designed the stand in line with LG’s style, combining premium finishes on the build with an inviting look. The Sports zone, in partnership with Sky Sports, highlights the features of LG’s new SUPER UHD TV, demonstrating the ease of viewing sport content from any angle. The Home Entertainment zone has been furnished to feel homely and welcoming, with a comfy sofa located right in front of an OLED TV, consumers are invited to relax and enjoy some high quality Netflix content, as it they were right at home. The Gaming zone is designed for gamers to play the hugely popular new Destiny 2 on an LG OLED TV.

Carolyn Anderson, Marketing Director, LG, says: “Our new OLED and SUPER UHD products offer viewers the ultimate way to enjoy great TV and films at home, and tpf’s approach to this experiential activation really brings that to life. Members of the public will be able to take some time out from shopping to relax and discover a whole new way of enjoying TV.”

Gail Middleton, Director, tpf, adds: “LG is one of the world’s leading technology brands so we’re delighted to work with them on this project. The Perfect LG TV Experience perfectly showcases the amazing clarity, sharpness and accuracy of LG’s product range. We were very keen to work with LG, so winning a competitive pitch against other agencies makes this an extra special project for tpf.”

tpf is an independent award-winning agency specialising in promotions, publicity and digital marketing in TV, sport and entertainment.

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Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade sales.

The on­pack promotion, which is running on bottles of Chivas Regal 12 Year Old, offers consumers the chance to win one of 10 £10,000 vouchers to spend on Bang & Olufsen’s audio and video products.

Additionally, a Bang & Olufsen BeoPlay S3 speaker will be awarded as a prize each week for the 18 weeks of the promotion until the campaign ends.

The promotion is running until June 4^th 2017. To participate, consumers have to buy a bottle with the promotional outer wrapper, go online to www.chivaspromotion.com, enter the unique code found on the sleeve then provide a range of personal information including a valid e-mail address and phone number.

There is a No Purchase Necessary route for Northern Irish consumers.

Prizes will be randomly allocated via a ‘winning moments’ mechanism. Winners will be sent a ‘Special Redemption’ envelope and will have to return this with till receipt (which must predate their entry), proof of age and confirmation of their address.

Magin Trewhella, head of marketing (Dark Spirits) at Pernod Ricard UK, says: “With our shared commitment to creating high­quality, luxury products, we believe that this is the perfect partnership that allows consumers to enjoy a dram in the comfort of their own home with great entertainment to accompany.”

Chivas Regal and Bang & Olufsen ran an almost identical promotion a year ago.

The Chivas Regal brand is owned by Pernod Ricard. The brand sells 4.6 million 9L cases annually in more than 150 countries across the globe.

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Kodak has opened a pop-up shop in London’s Soho called The Kodakery, as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first smartphone which went on sale for the first time at the start of December.

The Kodakery will be open until Friday 23rd December and will showcase Kodak products and branded goods alongside the Kodak Ektra Smartphone.

The pop-up was designed by experiential and events agency Jack Morton Worldwide, and is a creative hub for photography enthusiasts. It will offer experiences and creative expertise through tutorials, exhibitions and exclusive trials of the Kodak Ektra Smartphone.

The Kodakery is the latest iteration of Kodak’s brand experience creative concept, developed by Jack Morton in partnership with Kodak, which first appeared earlier this year in Kodak’s brand experiences at CES (Consumer Electronics Show) and drupa, the print industry’s biggest trade show.

Building on the concept’s urban regeneration theme, the pop-up shop reflects the creative renaissance of the iconic brand: taking influence from dark-rooms, the design speaks to the romance of the iconic brand’s heritage, while showcasing Kodak’s state-of-the-art technology.

Danielle Atkins, Vice President of Brand at Kodak, says: “Kodak is a creative brand for creative people and it’s very exciting to be able to bring the brand to life in such an authentic way at The Kodakery.”

Mike Kunheim, Managing Director, Jack Morton Worldwide, adds: “Kodak is a brand which embraces both creativity and change. It’s this forward-thinking and open attitude that has enabled us to develop an exciting concept that can evolve with the brand and always offer an extraordinary experience.”

Jack Morton Worldwide is an award-winning global brand experience agency, focused on event marketing, promotional marketing, sponsorship marketing, content marketing, digital, social and mobile and employee engagement.  It is part of the Interpublic Group of Companies.

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