Kate Moss, Harry Kane, Cara Delevingne, Sienna Miller, Rita Ora, HRH Princess Eugenie of York, Fearne Cotton, Ronnie Wood, Will Poulter and Bob Geldof have joined forces with Sky Ocean Rescue and ocean conservation movement Project 0 to launch a reusable limited-edition product range to inspire people to #PassOnPlastic.

All proceeds from the range will go to initiatives protecting ocean health, including Sky Ocean Rescue’s partnership with WWF-UK, which funds marine protection areas covering 400,000km² of our oceans.

Each artwork was created with a bespoke ocean-related design for the new Pass On Plastic range, which includes a reusable water bottle, a coffee cup, a tote bag, an on-the-go cutlery set and a three-piece beeswax wrap set – an alternative to cling film.

The products offer reusable versions of the five most common single-use plastic items currently contributing to the quarter of a tonne of plastic entering our oceans every second. New research by Sky Ocean Rescue worryingly reveals the UK consumes 10.7bn single-use plastic bags, 14.1bn drinks bottles, more than 4bn hot drink cups, 1.5bn throwaway cutlery sets and 12.2bn single-use lunch packages in a single year. The Pass On Plastic range provides alternatives to these products, helping everyone make simple everyday changes to stop our oceans from drowning in plastic.

Entrepreneur and artist Fearne Cotton said: “I was so honoured to be asked to create a design for this exceptional range of reusable products that help people pass on plastic to protect the ocean from being the unhappy recipient of ridiculous amounts of this indestructible material. I was inspired to draw my squid by an image that exploded on the internet this year of a seahorse grasping an ear bud.  How impactful could we be if we stopped to think about the unintended consequences of these simple everyday actions that have real long-term consequences – often with devastating effects? It’s my sincere hope that this range of products will inspire people to reduce their plastic footprint now. And, after all, it’s a lot more stylish to be single-use plastic free!”

All the products have been produced and packaged to minimise impact on the environment. Suppliers were carefully selected for their ethical and environmental standards and practices, sharing the values of the Sky Ocean Rescue campaign.

The range will be available to purchase from Wednesday 7 November at Sky.com/POP and at the Pass On Plastic pop-up shop at 20 Beak Street, Soho, London from Thursday 8 November for two months, while stock lasts.

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Behavioural communications agency HeyHuman has been appointed by Merlin Entertainments as lead creative for a world-first conservation project for the SEA LIFE TRUST. HeyHuman will deliver interactive, immersive installations that highlight the SEA LIFE Trust’s ambitious beluga whale project. It will roll out in seventeen different SEA LIFE centres across six countries including the United Kingdom, Thailand, Australia, the United States, New Zealand and Germany.

They will be transported 6,000 miles across the world to Iceland, a feat that requires the involvement of experts to oversee pre and in-flight care. The Trust has bought an entire fjord off the southern coast of Iceland for the whales to inhabit, making it the world’s first open-water beluga whale sanctuary.

HeyHuman’s installations to promote the project will be open to the public in January 2019, with Sea Life Centres in London, Birmingham, Brighton and Weymouth all displaying the work.

Rita Marcal, global senior brand manager (product & experience) at Merlin Entertainments, says: “Our beluga whale project is an amazing story, full of anticipation and excitement around the belugas’ journey to their new habitat. We want to tell this story through fun, interactive experiences that inspire our guests and showcase our commitment to animal welfare. HeyHuman understands what makes an experience – what makes people not just take notice, but take action. Combined with the agency’s technological nous, HeyHuman is the right agency to develop and spread the SEA LIFE Trust’s incredible work.”

Liz Richardson, managing partner at HeyHuman, adds: “SEA LIFE Trust has an excellent track-record in its conservation efforts, and it’s our job to ensure the brand’s protection efforts are successfully communicated to the public via experiences that everyone can take part in. As an agency focused on the study of human behaviours and brand relationships, this is the type of work that we love to get involved with. Merlin commands a massive amount of respect across a portfolio of iconic brands, and we’ll work closely with the Trust to do this project justice.”

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Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months.

The partnership campaign, created by brand activation and shopper marketing agency Toucan, aims to educate families about different animal species across the world. Fruit Bowl will be featuring the National Geographic Kids partnership initiative across its product range and all communication channels including its website. National Geographic animal stickers will be inside each Fruit Bowl multipack to collect with 48 stickers in total for families to look out for.

A double-sided wall chart will be published within National Geographic Kids magazine’s May and November editions for families collecting the stickers to use and track their education journey. In addition, families can call the National Geographic Kids customer care line to request a free poster.

Fruit Bowl is also offering customers a 35% saving (equalling over £16) on an annual subscription to National Geographic Kids magazine, by logging on to the National Geographic Kids website and entering a code printed on the back of Fruit Bowl multipacks.

Commenting on the launch of the Fruit Bowl and National Geographic Kids partnership, Nick Munby, Marketing Manager for Fruit Bowl, says: “National Geographic Kids undertake an array of educational initiatives with families with the aim of broadening families’ knowledge on nature, geography and adventure. At Fruit Bowl we aim to help parents to naturally fuel their kids’ daily fun, and our products allow consumers to discover and enjoy new flavours, tastes and fruit based food which are completely made from real fruit. The ethos of National Geographic Kids is a perfect synergy with Fruit Bowl and we both share the vision for education, exploration and adventure.”

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