Haygarth Group has been named Campaign’s Brand Experience Agency of the Year at the 2018 Event Awards.

Judges praised Haygarth Group for being a future-facing agency. The past year has been one of growth, with Haygarth Group receiving its highest ever client survey scores, winning more than £2m of new business and delivering a wide range of impactful brand experiences that led to impressive results.

Marcus Sandwith, CEO of Haygarth Group and IPM board member, said “We couldn’t be happier about this win and we are incredibly proud to be recognised as an agency that creates effective brand experiences that ‘amaze and persuade’. Together with our clients, we are committed to pushing both ourselves and the industry as a whole, and look forward to continuing to deliver best-in-class experiences in 2019.”

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smp, the London-headquartered commerce marketing agency, has announced two new specialist appointments to its Amazon team, to support the agency’s ongoing international growth. Bella Bui has been appointed Media Buyer, with Febby Mpundu appointed Content Specialist.

Following a series of new business successes in the tech sector, the new appointments will bolster smp’s dedicated Amazon team established earlier in the year.

Headed up by smp’s Head of Planning, Chris Cooper, the Amazon team, which also includes dedicated Amazon account managers and data analysts, will continue to support clients’ growing Amazon demands. Its focus is on using Amazon Advertising tools to reach and influence shoppers at every stage of the purchase journey, from discovery and search through to purchase.

As a result of this growth, the agency today moves from its Charlotte Street offices, which have been the agency’s home for over a decade, to Aviation House in Holborn. The move allows smp to accommodate the expanding team and focus on growing its eCommerce offering and Amazon expertise, still within touching distance of some of the best shopping streets in the world.

Managing Director, Chris Carter added: “It’s a very exciting time for smp, thanks to new business wins and the growth of the Amazon side of our business. We needed to boost our specialist team to meet demand and are very happy to welcome Bella and Febbi on board. We’re looking forward to continued growth and further strengthening our offering in delivering solutions for an ever-evolving shopper journey.”

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