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Creative agency ELVIS has promoted David Whitehouse from the position of Business Director to the newly created role of Client Services Director.

He will now oversee client services at ELVIS and take on leadership of the 20-strong client services team. One of his main objectives will be to help meet ELVIS’ ambition of becoming the first UK agency to achieve a 9+ client satisfaction score through The Client Relationship Consultancy, which works with independent agencies and every major holding company in the world. ELVIS has consistently exceeded the consultancy’s benchmark, with an average score of 8.11 over the last eight years.

Whitehouse joined ELVIS as a graduate trainee in 2010, and he has since led many of the agency’s most successful client work, including the multiple award-winning Cadbury Premier League initiative, which has achieved year-on-year growth in ROI.

The move, which follows Caroline Davison’s promotion from Managing Partner to the dual role of Managing Director and Sustainability Lead in December 2020, is part of ELVIS’ ongoing efforts to invest in its people and support homegrown talent.

The news comes hot on the heels of ELVIS achieving IPA CPD Platinum Accreditation, in recognition of sustained CPD excellence.

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Win with Jack is back! For a third year running, Haygarth are proud to share the launch of their integrated shopper campaign in partnership with Jack Daniel’s. Exclusive to Tesco Group stores, this year’s ‘Win with Jack’ campaign sees limited edition neck tags placed on promotional bottles of Jack Daniel’s.

They’ve transformed the successful campaign to celebrate ‘The Big Night In’, and this year, are reaching out to an audience who have already rediscovered the joy of partying at home. Shoppers are invited to scan the QR code to be in with a chance to win the grand prize; a fully bespoke home bar tailored to winner’s homes and gardens – giving five lucky shoppers the chance to own the best venue in town. Alongside a huge selection of jealousy-inducing instant win prizes including a stocked Jack Daniel’s drinks cart, a Jack Daniel’s neon sign, a Jack Daniel’s branded personalized glass and a limited-edition Jack Daniel’s t-shirt, all entrants are entered into the grand prize draw.

This year, the promotion will also be running in Northern Ireland, a new extension to the campaign. Northern Ireland has ‘no purchase necessary’ legislation in place, which means that legally consumers do not have to purchase the alcohol to enter the promotion. We worked with Umbrella to personalise the NI user journey and installed advanced postcode checkers on the site which ensured that those stating they were in Northern Ireland had their postcodes checked on entering the site as well as claiming their prize if they win.

You can visit the microsite: www.winwithjack.com

Win with Jack is running from now until the 30th September 2021.

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Award-winning travel incentive and prize fulfilment agency Cloud Nine Incentives has expanded its operation into the EU, with the opening of a location in the Dutch city of Amsterdam.

Director, Sophie Chambers, commented ‘Back in 2020 to ensure that we could maintain our service levels post Brexit, we started the process of opening another location.  This time in the Netherlands and I’m delighted to tell you that Cloud Nine is now operational, and also working out of the convenient and innovative city of Amsterdam.’

‘Our HQ and most of the team remain in Buckinghamshire with no operational changes, however a number of our clients who operate pan-European FMCG activity from the UK, or who have clients based in the EU have already benefitted from having a trusted partner with a European base.’

‘The additional location simply helps us to offer our clients and partners additional flexibility and reduced costs when working across Europe, in terms of services, billing and shipping.’

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We wanted to take this opportunity, at the close of the year to offer some rare, but well deserved good news regarding the IPM Awards. The awards were different this year due to the pandemic, but the entries we received were still of the highest creative quality and the utmost effectiveness.

This year we had two agencies that were absolutely tied in their efforts and received exactly the same number and make up of Awards. So it is with great pleasure that the IPM is able to announce that Circle Agency and Live & Breathe are to be named as joint recipients of The IPM Agency of the Year 2020.

For their campaigns on Costa Express and Asahi UK respectively, the quality and effectiveness of the work was clear in abundance.

Nick Gray, Managing Director of Live & Breathe explained “We are delighted and honoured to have won this amazing accolade. Thanks so much. Bloody brilliant. Thriving. Together” while Claire Grecian Founder and Managing Director at Circle Agency added “Circle are delighted to receive the accolade of ‘Agency of the Year, 2020’ from the IPM.  The fact that it comes at the end of such an unpredictable time, when all agencies have had to work so much harder to adapt and change plans for our clients, makes it that much sweeter for the entire Circle team. With that in mind, we would also like to share this win with all the IPM member agencies, who we know are producing incredible work despite the challenges Covid has set for us as an industry.  And of course, we very much look forward to a proper celebration, with all of our industry peers, when it is safe to do so.”

Andrew Rae, MD of The IPM book-ended the year by saying “The hardest year of many people’s careers has not diminished the creativity, ingenuity and dedication to the cause and the campaigns highlighted in this year’s awards were testament to that. We look forward to welcoming some degree of normality in 2021 in the way we are able to celebrate campaigns, but not in the production of the content.”

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ELLO Media, the engagement, loyalty and lifetime optimisation specialist, has launched today to provide bespoke loyalty solutions for the UK’s biggest brands through its proprietary technology.

Born out of The Dining Club Group, the newly-formed B2B marketing agency plans to deliver incremental commercial revenue for its clients, transforming businesses by executing the most effective and connected engagement experiences to their customers.

With an in-house team of business analysts working full-time to capture data, which can be refined to a macro level if necessary, ELLO Media will support its clients in providing detailed insight into their businesses, identifying trends to establish personalised, exclusive offers.

Michael Kalli, who has over 18 years’ experience in managing strategic direction within B2B and B2C global industries, will lead the ELLO Media team as Managing Director.

“Through our unparalleled catalogue of experiential rewards and incentives, we are confident in our ability to shape customer behaviour and deliver results for the UK’s biggest and brightest brands,” commented Kalli.

“The loyalty and rewards space has long been crowded with tentative efforts from specialist agencies to provide a genuine, fool proof loyalty offering, often masked by over-branding and short-term, convenience-oriented benefits,” Kalli added.

“With the vast majority of these agencies not owning their products and technology, we feel that now is the right time to fill this gap in the market by actually delivering on loyalty and long-term value to become a true innovator and leader in this field,” Kalli continued “We are developing more new products and technology this year to further strengthen our portfolio, and we are excited to announce our first high-profile partnership very soon.”

Following its launch, ELLO Media intends to target clients across a range of vertical sectors including finance, utilities, insurance and retail.

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Butcher’s Pet Care has appointed Birmingham-based creative agency, LIFE, as its strategic and creative agency.

Rachel Collinson, appointed as Director – Food for Dogs, in 2017, was responsible for the hire.

Collinson has been the driving force behind the brand’s recent packaging re-design and the removal of shrink wrap from its canned food – resulting in the equivalent of 4.2 million plastic bottles being removed from its supply chain.

Earlier this year, Butcher’s picked up the award for Best Brand Sustainability Initiative at Tesco’s Household and Pet Supplier conference.

Commenting on LIFE’s appointment, Collinson said, “We were very impressed with LIFE’s excellent insight, and the understanding the team showed for our ambitions for the Butcher’s Pet Care brand”.

Managing Director at LIFE, Rachel Deacon, added: “It is impossible not to share the passion of the Butcher’s team. They are utterly committed to providing good quality pet food that is accessible to everyone. We are incredibly proud to have been appointed and are looking forward to working with them to leverage their pet food heritage in today’s market.”

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The IPM is delighted to announce that they will be exhibiting at Marketing Show North 2019.

After an incredible three years, Marketing Show North (previously known as Prolific North Live) will be taking place across two days on 27 & 28 February at EventCity in Manchester. Showcasing the latest innovation in marketing across the North, it is an unmissable opportunity to get ahead of the competition in 2019.

Prolific North Live was the biggest marketing expo outside London to cover the broader media and marketing communities. Now known as Marketing Show North, the scope and breadth of the expo will be even more concentrated with a greater focus on marketing, sales and customer engagement.

Marketing Show North will feature the biggest names in the industry with seminars, expert speakers, networking rooms, workshops, demos and more.

Unrivalled as a networking opportunity for buyers and suppliers, as well as potential clients, the event is free to attend, and will be the biggest ever gathering of marketing professionals outside of London – so it is advised that you register your place in advance!

Located next to the Trafford Centre, EventCity is the second largest exhibition space outside of London, and Marketing Show North will be spread across 6000m² at the venue. All stands and seminars will be found in one huge, easy to navigate space, including networking and coffee areas, as well as plenty of food options.

Registering to attend couldn’t be easier: just head over to the Marketing Show North website (see below), fill out your details and your badge will be emailed directly to you. Alternatively, you can purchase a priority pass which guarantees your place in one of our seminar theatres ensuring you don’t miss out on that speaker you’ve been looking forward to.

To find out more, visit https://marketingshownorth.co.uk/

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ZEAL Creative has recently announced that Rachel McHale has been promoted to the role of Managing Director with immediate effect.

Rob and Stewart, the founders of ZEAL, have worked closely with Rachel for over 12 years and she has been the agency’s Client Development Director for the past 6 months.

Originally a graduate in Marketing from Liverpool University, Rachel is now recognised as one of the UK’s leading strategists on promotional and shopper marketing.  On top of a wealth of hands-on project experience, Rachel holds both the IPM Diploma in Promotional Marketing and the IPM Diploma in Experiential Marketing.

Beyond her industry smarts, Rachel is a fun-loving, humble, down-to-earth leader who enjoys the full support of her passionate and energetic team.  Nobody works harder in the entire agency than Rachel and the example she sets for everyone is inspiring. Rach has much she can teach to our ever growing team and her new role will make this more important than ever.

Founders of ZEAL, Rob and Stewart, couldn’t be more proud of Rachel’s meteoric rise: “When we named our company ZEAL it was to embody everything we were all about personally; passion, energy and enthusiasm.  Rachel not only lives up to this primary value, she takes it to the next level.  Rachel’s work ethic is the stuff of legend and her passion for her clients and the success of her team is a joy to behold.  As we continue to grow, we need to build a strong senior team around a leader that embodies our values and the right person for that role is Rachel.  We will continue to be work hand-in-hand with Rachel over the coming years to help her deliver on her own personal dream to be the best agency MD in the world.”

Rachel is excited by the road ahead: “It truly is an honour and a privilege to be given the opportunity to lead such a wonderful team. I am incredibly excited about what the future holds for ZEAL and what we can all achieve together, and whilst this new role will hold new challenges it is the ability to stay hands-on, leading the development of our clients and their business alongside Robert and Stewart, that remains my priority and passion.”

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Blackjack Promotions, the specialist international provider of travel retail staffing and experiential campaigns, has partnered with leading Emirati people solutions company Dulsco to deliver 21^st century brand engagement and staffing for Middle Eastern retailers and brands.

The joint venture has been created to target both affluent Middle Eastern consumers and world travellers who pass through the region’s airports, which include the world’s busiest based on international passengers, Dubai International Airport, which handled 88 million passengers in 2017.

According to figures from IATA, aviation creates 2.4 million jobs and $130 billion in economic activity across the Middle East North Africa (MENA) region, accounting for 3.3% of all employment and 4.4% of all gross domestic product (GDP).

Based in Dubai, the new partnership, Blackjack MENA powered by Dulsco, combines the manpower and training skills of both companies to bring global, modern outsourcing strategies and a creative approach to the experiential journey of passengers in the UAE. Its unique service offering spans Travel Retail Brand Ambassadors, Airport Hosts, Field Marketing, Experiential Activations and Event Staffing.

Blackjack will build on its more than 20 years of experience providing brand ambassadors, specialist trained retail staff and experiential activations for global brands across Europe, particularly in airports, to develop services and campaigns appropriate to both local audiences and international travellers.

Dulsco, which has been supporting communities in the United Arab Emirates (UAE) and neighbouring countries for 83 years, and has been recognised by the UAE government for its modern employment practices, will contribute its operational strength and local knowledge. It currently has 14,000 employees on its books, and 580 headquarters staff and a solid reputation for reliable and accountable delivery.

Dulsco’s in-house capabilities from recruitment to visa processing teams and HR professionals, combined with its wide client base built over the years, will enable the new joint venture company to respond to fast-changing skills and requirements in a fast-paced business environment.

Blackjack MENA powered by Dulsco is led by David Stockton, CEO and Managing Director of Dulsco, and Antony Marke, Group Managing Director of Airserv, which trades under the name Blackjack Promotions. The day-to-day operation of the new UAE operation will be overseen by Blackjack Managing Director Jason Miles.

“We’re delighted to be partnering with Dulsco, which is one of the most innovative and respected staffing providers in the region,” commented Marke. “Blackjack already works across a number of Middle Eastern airports, particularly Dubai, for major international brands and airport operators, and with the support of Dulsco, we will be able to ramp up our presence and offer even more enhanced and innovative retail solutions to further support growth in a crucial sector of the region’s economy.”

Stockton adds: “At Dulsco, we are all about powering better communities – and companies, workplaces and even airports are just as much communities as towns and cities. We want to deliver relevant and effective solutions that make people’s lives better – so Blackjack’s ability to deliver people-based solutions that enhance passenger experience at the world’s biggest airports was a major factor behind setting up the new joint venture. We’ve been aware of them for many years, and we believe that both parties can contribute to growing the new company and helping the economic development of the region.

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