The Awards

The IPM Awards 2019 exists to recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation space. Work that really worked. Ideas to be properly proud of. Campaigns that deserve to be celebrated. The very best our industry has to offer.

And this year the standard is higher than ever. Following an extensive, five week judging process, we were thrilled to announce the much-anticipated Awards 2019 shortlist on 9^th May, which you can find here.

Tables are now on sale for the gala presentation dinner event at the Hilton, Park Lane, London on Thursday 4^th July, compered by our brilliant comedian host – from just £300 + VAT per ticket. It’s our biggest event of the year, and a great opportunity to treat the team, relax with your clients, catch up with a few old colleagues and meet some new friends.

You can buy your tickets by clicking here. Please feel free to get in touch with the Awards team at Awards@theipm.org.uk or on 020 3848 0444 with any questions.

Finally, many thanks to our brilliant sponsors whose support ensures our Awards can grow every year…

Headline: The Work Perk

Charity partner: CoppaFeel!

Associate partners: PHL, POD Staffing

Category partners: Cylo, Eat My Logo, Electric Live, eventeem, Granby, Jigsaw, lastminute.com

The COGS Awards

The IPM is also delighted to announce that the call for entries for The COGS Awards 2019 is now open!

The COGS Awards 2019 exists to recognise and reward all the great work you do that makes stuff happen. All the passion, graft and expertise without which most campaigns would fall at the first hurdle. All the hidden heroes, the engine rooms, the hard yards, the reason clients can sleep at night, the backbone of our industry… our Celebration Of Great Service, in fact.

The IPM listened to your feedback from last year and made a few changes…

• It’s easier than ever to enter, with fewer questions to answer and criteria to think about
• There’s less need to provide detailed results – this is about demonstrating great thinking and extraordinary service
• We’ve added a new category – ‘Team of the Year’ – to recognise the individuals who best embody what The COGS stands for
• The categories have been aligned to our IPM Communities to acknowledge the importance of The COGS to the IPM – our Communities Of Gold Standards, in fact

The cost to enter is from just £161.50 + VAT per entry including FREE entry into ‘Service Agency of the Year’ for everyone who enters one of the main categories.

You can find all the information you need in the Entry Pack here or on our website here. We’re also hosting a webinar entry masterclass at 1pm on 10th June – you can register to attend here.

Entry is via our awards website here. THE CLOSING DATE FOR ENTRIES IS 6PM ON FRIDAY 26^TH JULY.

Many thanks again to our headline sponsor The Work Perk for all their ongoing support.

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Aperol is marking it’s 100th birthday in true Italian style this summer, inviting Londoners and Mancunians to immerse themselves in a world built for endless possibilities of Italian-style spontaneity and sociability.  This party will take place between 23rd May–1st June in London, at the Shoreditch Electric Light Station and 19th-23rd June at The Oast House, Manchester.

London

Kicking off in London, upon entry, the public will surrender themselves to a world where the birthday bubbles live both inside and outside the glass.

As they step into the sun-kissed courtyard, they will encounter the Italian alfresco life with the Aperol 1919 Lido.  Inspired by the original Lido – the chic Italian beach resort near Venice – guests can take a seat under the flowing orange waterfall, recline waterside, or indulge in the inviting swirl of vibrant shallow waters to relax with a friend. For a more immersive water adventure, guests can experience the Aperol-100, Fiat-500 hot tubs, where the bubbles match the DJ beats.

There will also be a showcase Aperol bar, that serves deliciously crafted Aperol Spritz and access to the embedded ‘bubble booths’ and guests can have fun in the Aperol Spritz glass shaped ball pit.

The Aperol Spritz Big Birthday Social defies time and encourages guests to seek out the ‘100 Years of Aperitivo’ bar, where they can experience an intimate aperitivo and learn how to make the Venetian classic first hand from a true expert.

Manchester

Aperol Spritz Big Birthday Social arrives at The Oast House in late June. Once home to hops and kilns, The Oast House now cultivates good times!

Capture that sociable birthday spirit at the Aperol Spritz Big Birthday Social 

For 100 years, Aperol has been a traditional Italian icebreaker, helping to make connections with friends old and new. However, despite our deepening love for Aperol, Brits still have plenty to learn from our Italian friends when it comes to embracing sociability and the true art of the spontaneous ‘aperitivo hour’.

Whereas Italians wouldn’t think twice about introducing themselves to someone new over an Aperol Spritz as the sun sets, this often proves a step too far for Brits, with 74% of Brits having felt reluctant to start up a spontaneous conversation with a stranger in a social setting.*

One occasion when Brits are not bashful when it comes to embracing the joy of new connections: a birthday party.  Here Brits come into their own, with 69% stating they are more likely to talk to someone they don’t know at a birthday party than any other occasion.   This impulse to socialise can lead to making lasting connections with 65% admitting to having met a friend for life and 37% having met a partner at birthday parties.

Key event Information: London

Where?: Shoreditch Electric Light Station, Coronet Street, London, N1 6HD

When?: The Aperol Spritz Big Birthday Social will run over 9 days from Thursday 23rd May – Sunday 26th May, Wednesday 29th – Saturday 1st June

Opening hours:

Thursday 23rd May – Friday 24th May, Wednesday 29th – Friday 31st May: 6-10pm (last entry 9.30pm)
Saturday 25th and Sunday 26th May, Saturday 1st June: 12-10pm (last entry 9.30pm)

Price:
Tickets are £10 – including two perfectly crafted Aperol Spritz and some Italian aperitivo
Sociable specials are £18 for 2 tickets, or £34 for 4 tickets including aperitivo
Additional Aperol Spritz priced at £6 each

Key event information: Manchester

Where?:  The Oast House, Spinningfields, Manchester M3 3AY

When?: Wednesday 19th  – Sunday 23rd June

Opening hours:

Wednesday 19th, 5pm-10pm
Thursday 20th, 5pm-10pm
Friday 21st, 5pm-10pm
Saturday 22nd, 12pm-10pm
Sunday 23rd, 12pm-10pm

Price: Entry is free with sociable special deals at the bar for Aperol Spritz cocktails

For more information, visit https://www.facebook.com/aperolspritz.uk/

The post Aperol is marking 100 years with a Big Birthday Social appeared first on IPM Bitesize.

This year, Elephant Atta will bring Diwali celebrations to Leicester with an experiential campaign and sponsorship of the iconic big wheel.

Developed by brand experience agency, ignis, Elephant Atta will invite festival goers to make their own delicious Cha-pizzas from a bespoke Citroen H van.

Delicious pizza toppings will give visitors the chance to create personalised and festive pizzas, all made with the brand’s premium atta.  Visitors will also have the chance to win a cookbook, by spinning the wheel of fortune.

Arrate Gómez, Marketing Manager, Westmill said, “Food, family and celebrations are at the heart of our audience and everything they do and ignis have provided us with a great opportunity to reach out to them and bring Diwali celebrations to life in an exciting and compelling way.”

Consumers will be able to catch the experience at Leicester Diwali including the lights switch on 28^th October, at the Diwali Mela on 3^rd November and on Diwali Day on the 7^th November.

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