Kerry Food Group’s Richmond sausages brand has linked with TV show Britain’s Got Talent for a new £1.5m marketing campaign including an on-pack offer amplified through in-store activation, as well as video-on-demand, digital and social media activity.

The on-pack offer runs across the Richmond portfolio and gives families the chance to win prizes, including VIP tickets to the live shows, Britain’s Got Talent Big Night In hampers (including a TV and sound system), family days out to the UK’s top attractions, opportunities to learn a new talent and many more.

“Our marketing investment will ensure the brand remains top of mind for shoppers throughout the Britain’s Got Talent season and retailers should expect an increase in demand for Richmond over this period as our advertising drives footfall into store,” said Sarah Davies, Senior Brand Manager for Richmond. “The on-pack offer gives mums even more reason to add Richmond to their shopping list. We know consumers love Britain’s Got Talent and we expect there will be strong appetite to win VIP tickets to the live shows.”

Marketing activity will run throughout April and May.

There are 57 prizes to be won during the 57 days of the Promotion Period, These include: nine sets of four VIP tickets to a live show of Britain’s Got Talent, including travel and accommodation; four ‘Ultimate BGT Night In Hamper’ prizes for four people, with TV and sound system, popcorn maker and popping corn, blankets, sweets, drinks, crisps, kettle and teabags; five pairs of West End theatre tickets; ‘record a CD sessions’; circus skills sessions; family days out; cinema tickets for four people; Tenpin bowling; and British family hampers.

The post TV deal means Richmond’s Got Talent appeared first on IPM Bitesize.

Cereal Partners UK’s Shreddies breakfast cereal is partnering with ITV’s Britain’s Got Talent and will be leveraging the deal in marketing and promotions running from now until the BGT finals in May.

Backed by a £2m marketing spend, the partnership will include an on-pack promotion giving away VIP tickets to the live shows and digital activity via a unique code mechanism inside promotional packs.

There will also be exclusive digital content that will follow the Shreddies Knitting Nanas, the brand characters that feature in the Shreddies’ TV ads, go behind the scenes of the popular talent show.

The Britain’s Got Talent tickets prize promotion is open to residents of the UK, Channel Islands, Isle of Man and Ireland aged 18 or over. It is divided into three entry periods; the first runs from February 2nd 2016 to 8th May 2016; the second runs from 8th May to 15th May; and the third is a late draw for entries received after 15th May up until 31st December 2016. There is no limit to how many entries consumers can make, provided that each entry uses a new unique code. There is a No Purchase Necessary route for Northern Ireland.

The prizes are VIP tickets for Britain’s Got Talent shows at the end of May 2016. For the first draw, 25 prizes of a pair of seats at the semi-finals will be awarded. For the second draw, five prizes of a pair of seats at the final (which is currently due to take place on 28th May 2016) will be awarded. The late entry draw prizes are a pair of tickets to an as yet unspecified show at the O2 arena during 2017.

The post Shreddies partners Britain’s Got Talent appeared first on IPM Bitesize.