On 24th March 2019, Penguin Classics is launching ‘Happy Reading’, its first ever pop-up bookshop in Shoreditch to celebrate reading for pleasure and the special books that impact our lives.

Showcasing the range and diversity of world literature, the space will display a single copy of each of the 1,257 books in the world-renowned Penguin Classics list. Happy Reading is both a shop and a cultural space for readers to explore, discuss and challenge the literary canon.

During the evenings, the space will host a range of events and workshops. Confirmed events include a Mother’s Day candle making workshop with Literati & Light, a panel discussion on happiness in partnership with Refinery29 and an event focusing on women in the canon with Penguin Live.

Sam Voulters, Brand Director for Penguin Classics, says: “In 2019, we will be celebrating the concept of reading Classics for pleasure – Happy Reading – through a major outdoor campaign looking at the individual books that have changed readers’ lives. Happy Reading: The Penguin Classics pop-up shop is a physical manifestation of this message, bringing together diverse voices to explore, discuss and challenge the idea that these are books to love, not just to study.”

Working with the National Literacy Trust, Penguin Classics is inviting schoolchildren from the local area to engage with literature in lots of exciting ways. Jonathan Douglas, Director of the National Literacy Trust, says: “We know that children and young people who enjoy reading do better at school, at work and in life. Books give children the words, ideas and knowledge they need to flourish, which is why we are so thrilled to be working with Penguin Classics to introduce these books to a new generation of readers. Filled with characters, experiences, emotions and perspectives that are still relevant today, the classics provide something to inspire every young person to fall in love with reading for a lifetime.”

The post Penguin Classics launches pop-up book shop appeared first on IPM Bitesize.

Enid Blyton Entertainment (EBE) has appointed Brand & Deliver (B&D) to secure UK brand partnerships for its portfolio of Enid Blyton brands.

Enid Blyton Entertainment, part of the Hachette Children’s Group (HCG), represents and protects every aspect of the Enid Blyton brand, including publishing, licensing and commercial partnerships.

B&D has been tasked with using its data-driven approach to look after partnership opportunities for Enid Blyton Entertainment, which includes much-loved and best-selling series such as The Famous Five, The Secret Seven and Malory Towers.

In 2017, the 75th anniversary year of The Famous Five was celebrated with the publication of new editions of the entire series, featuring a new cover livery by illustrator Laura Ellen Anderson. In the same year EBE launched their first licensed products for The Famous Five, including greetings cards, puzzles, games and dress-up, and partnered with Great Western Railway for their ‘Five Go on a Great Western Adventure’ marketing campaign.

Katie Price, Licensing Director, Hachette Children’s Group, comments: “As custodians, we safeguard the global legacy of this extraordinary author while keeping Enid Blyton in the hearts of every childhood, as she has been for generations. Working alongside Brand & Deliver will enable us to bring Enid Blyton’s stories and characters to new audiences via creative partnerships that will remain sympathetic to the original brand values.”

Ros Carmoody, Partnerships Director at entertainment marketing specialists Brand & Deliver, adds: “We’re really excited to develop wholesome family partnerships for Enid Blyton Entertainment to build on and increase the brand’s recognition and appeal with existing fans and new audiences. Enid Blyton’s wealth of stories, characters and their sense of adventure, makes this an extremely appealing property to work with. Our partnerships and campaigns will stay true to the integrity of the Enid Blyton stories.”

Brand & Deliver is a full service creative marketing agency delivering experiential, digital, film, design, partnerships/promotions and marketing to a range of organisations from blue chips to start ups. Current clients include AMD, Rovio Global, Warner Brothers, LG, Square Enix and Three.

The post Enid Blyton Entertainment chooses Brand & Deliver for UK partnerships appeared first on IPM Bitesize.

To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel Harland Sanders as the love interest.

The company has made the novella available as an e-book, which can be downloaded for free for a limited time on Amazon.com. KFC also plans to surprise 100 fans on Facebook with the chance to win dinner and a hard copy of the book.

The novella is being given away for free with the KFC $20 Fill Up, which includes eight pieces of Extra Crispy Chicken, a large coleslaw, four biscuits and two large helpings of mashed potatoes and gravy.

George Felix, director of advertising for KFC U.S., said: “The only thing better than being swept away by the deliciousness of our Extra Crispy Chicken is being swept away by Harland Sanders himself. So this Mother’s Day, the bucket of chicken I get for my wife will come with a side of steamy romance novella. Dinner is taken care of and she’ll have the time to escape her busy schedule.”

Set in Victorian England, the novella follows rebellious Lady Madeline Parker, who finally feels like she is in control of her life after running away from Parker Manor and a loveless betrothal. When she finds herself swept into the arms of Harland, a handsome sailor with a mysterious past, she realizes she cannot control how she feels. Madeline must choose between a life of order and a man of passion.

Mother’s Day in the US falls on the second Sunday in May every year (so in 2017 it is May 14) and is KFC’s best-selling day of the year. The restaurant chain says it sees a 40% sales jump, serving about 380,000 families each year on Mother’s Day.

KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain and is a subsidiary of Yum! Brands, Inc.

The post Col Sanders as romantic hero in KFC US Mother’s Day promo appeared first on IPM Bitesize.

Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers money off films as well as discounts off TV shows, books, music and apps.

The new Sweet Nights In campaign will reward consumers with 50% off the latest movie rentals and £3 credit they can use across a wide range of TV, books, music and apps.

Consumers who buy three promotional flashed products across Mars’ standard pouch, multipack bar and large block ranges and then register the codes printed on the packs at www.sweetnightsin.co.uk will receive voucher codes which they can then redeem for 50% off the film rental of their choice from Google Play. They also get a £3 credit to their Google Payments account.

Brands involved in the promotion include Maltesers, Galaxy, M&M’s, Mars, Snickers and Twix.

Bep Dhaliwal, Trade Communications Manager – Mars Chocolate UK, says: “Our Sweet Nights In promotion is our first brand activation involving our biggest blockbuster SKUs across bars, bitesize and block segments. Rooted in cutting edge shopper and consumer insight, we’re confident this promotion can help drive growth across the category, boost sales for retailers, and provide consumers with a great chance to enjoy blockbuster films with Mars’ blockbuster brands.”

Previous Mars UK film-related promotions, such as last August’s Sweet Sundays, have seen the confectionery brand offer cinema tickets as incentives.

The post Mars UK partners Google Play for Sweet Nights In appeared first on IPM Bitesize.

Award-winning publisher Little Brown Books is running a partnership campaign with artisan bakery chain Maison Blanc and international online wedding planning service Zankyou for the publication of upcoming novel, The Chocolate Lovers’ Wedding, on 21^st April 2016.

The partnerships, put together for Little, Brown by integrated agency Brand & Deliver, will see Maison Blanc running a month-long promotion with POS material in 13 stores plus a competition with multiple prizes supported across the brand’s digital and social channels. It will also provide the cakes and patisseries for the book’s launch events.

International online wedding planning service, Zankyou, will promote the book’s release with a pop up banner and sponsored post on the Zankyou website, along with promotional posts on social media over a two-week period.

The book is the fourth instalment of author Carole Matthews’ best-selling series The Chocolate Lovers’ Club.

Emma Williams, Senior Brand Manager at Little, Brown Books, commented: Carole Matthews is one of our most successful and well-loved authors. We’re delighted to be working with two market leading brands to help a whole host of new readers discover Carole and her new book.”

“This is an upbeat spring release and both Maison Blanc and Zankyou are feel-good brands that tie neatly into key themes within the book. Multi-layered promotions running throughout April will help engage with our target audience of female consumers,” said Richard Barnes, Head of Partnerships at Brand & Deliver.

The post Chocolate Lovers’ Wedding partnerships appeared first on IPM Bitesize.