The Bisto frozen ready meals range has launched a new promotion which commits Kerry Foods, which makes the products under licence from Bisto brand owner Premier Foods, to donate a minimum of £25,000 to the UK charity for wounded, injured and sick Veterans and Serving armed forces personnel, Help for Heroes.

An on-pack offer running for 17 weeks until the end of July 2017 will offer consumers who buy four promotional frozen ready meal packs the chance to claim a free Bisto and Help for Heroes branded hot pan holder.

Each entry will see 80p donated to Help for Heroes, with a guaranteed minimum donation from Bisto totalling £25,000 for the charity.

The promotion is open to UK residents (excluding Northern Ireland). To claim a pan holder, consumers have to buy four promotional packs, go online to bistodinners.co.uk/claim/ and input the unique codes from the four packs. For every valid claim received, Kerry will donate 80p to Help for Heroes.

This is the second promotion that Bisto has run linking with Help for Heroes. In May 2016, the frozen ready meal brand launched its first ever on-pack promotion, giving consumers the chance to win £5; for every winner, Bisto pledged to give another £5 to Help for Heroes.

That promotion featured on 5 million Bisto frozen ready meals packs, with a potential contribution of £250,000 to Help for Heroes.

The partnership between Help for Heroes and Bisto was negotiated by London agency MINT which also developed the on-pack promotion and digital, advertising and media initiatives.

Claire Lynch, brand manager for Bisto frozen ready meals, comments about the new pot holder promotion: “It was clear from the thousands of entries in the first phase that Bisto’s core customer base is engaged with Help for Heroes and the essential services it provides to support our armed forces. As well as continuing to raise valuable funds for our partner charity, the campaign is designed to attract new consumers, drive sales among existing consumers and increase penetration by providing additional reasons to purchase.”

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Bisto has launched ‘Open Door Sunday’, a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other.

The initiative is part of Bisto’s Together Project to bring people together, and follows Bisto’s ‘Spare Chair Sunday’ campaign in 2015 which encouraged people to volunteer to invite a lonely older person for Sunday lunch.

Like ‘Spare Chair Sunday’, ‘Open Door Sunday’ was devised for Bisto by McCann London.

The campaign is inspired by research commissioned by Bisto that shows more than one in three (35%) of British adults feel their neighbourhood does not have enough community spirit, while one in four think that community spirit has decreased in the last five years. Currently, 29% of people don’t say hello to their neighbours and half don’t know their neighbour’s name. However, 43% would like to see the level of community spirit and interaction increased.

The campaign centres on a film, created by McCann London, which shows three sets of neighbours from around the UK meeting for the first time to enjoy a Bisto Sunday lunch.

The film, which has been created to inspire viewers to take part in the initiative, launch online on Friday, November 18th through Bisto’s social channels. The campaign is being supported by PR and a radio partnership with Magic FM’s Sunday request show, hosted by Kim Wilde, and Bauer Network’s Sunday Dinner Show with Paddy McGuinness. Consumers will have the chance to win a professional chef cooked meal for themselves and a neighbor.

Consumers are being encouraged to share their Sunday lunch experience and recipes on the Campaign website, www.bistotogetherproject.com, and on social media using the hashtag #BistoOpenDoorSunday.

Helen Touchais, Brand Director at Premier Foods, Bisto, says: “Whilst the research shows that community spirit across the UK is low, it is encouraging to see that many people want to improve it.  We have been bringing families together around the table for over 100 years, and now we’re encouraging communities to partake in Bisto Open Door Sunday to get to know their neighbours over some good food.

Touchais adds: “You may discover new wonderful friends right on your door step or make a lonely neighbour smile.  A small gesture of a meal invitation could make a significant difference to those around you and make your neighbourhood a happier, closer knit place to live.”

Laurence Thomson, CCO and Co-President, McCann London, adds: “This is a great example of Bisto standing for what they do best. For years, they have been bringing families together, and now they are turning their attention to the broader community. Although at face value it’s about improving community spirit, deep down it’s about the power a much-loved brand has to make connections that build understanding – and at a time when it’s never been more needed.”

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Bisto has been sampling its new Simply Casserole concentrated paste range at key London stations, as part of a massive marketing campaign for a range of new products from the brand

A new TV ad is also airing showing the moment when a grandmother meets her new baby for the very first time. While she spends time with her new granddaughter, dad cooks the family a delicious, wholesome meal, made simple with Bisto.

The campaign launches new ranges to the Bisto Made Simple range, Tray Bake and Hob Top. The 30-second TV commercial is the latest instalment in the successful Bisto Together Project which brings loved ones together and which first launched in 2014.

The TV ad was created by McCann.

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