Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade sales.

The on­pack promotion, which is running on bottles of Chivas Regal 12 Year Old, offers consumers the chance to win one of 10 £10,000 vouchers to spend on Bang & Olufsen’s audio and video products.

Additionally, a Bang & Olufsen BeoPlay S3 speaker will be awarded as a prize each week for the 18 weeks of the promotion until the campaign ends.

The promotion is running until June 4^th 2017. To participate, consumers have to buy a bottle with the promotional outer wrapper, go online to www.chivaspromotion.com, enter the unique code found on the sleeve then provide a range of personal information including a valid e-mail address and phone number.

There is a No Purchase Necessary route for Northern Irish consumers.

Prizes will be randomly allocated via a ‘winning moments’ mechanism. Winners will be sent a ‘Special Redemption’ envelope and will have to return this with till receipt (which must predate their entry), proof of age and confirmation of their address.

Magin Trewhella, head of marketing (Dark Spirits) at Pernod Ricard UK, says: “With our shared commitment to creating high­quality, luxury products, we believe that this is the perfect partnership that allows consumers to enjoy a dram in the comfort of their own home with great entertainment to accompany.”

Chivas Regal and Bang & Olufsen ran an almost identical promotion a year ago.

The Chivas Regal brand is owned by Pernod Ricard. The brand sells 4.6 million 9L cases annually in more than 150 countries across the globe.

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