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	<title>Baileys Archives - IPM Bitesize</title>
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	<title>Baileys Archives - IPM Bitesize</title>
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	<item>
		<title>The Baileys Book Bar is back</title>
		<link>https://www.promomarketing.info/baileys-book-bar-back/</link>
		
		<dc:creator><![CDATA[IPM Bitesize]]></dc:creator>
		<pubDate>Wed, 03 Apr 2019 14:40:39 +0000</pubDate>
				<category><![CDATA[experiential]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Baileys]]></category>
		<category><![CDATA[book bar]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[waterstones]]></category>
		<guid isPermaLink="false">https://www.promomarketing.info/?p=4546</guid>

					<description><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2019/04/womens-prize-for-fiction-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://www.promomarketing.info/wp-content/uploads/2019/04/womens-prize-for-fiction-150x150.png 150w, https://www.promomarketing.info/wp-content/uploads/2019/04/womens-prize-for-fiction-45x45.png 45w" sizes="(max-width: 150px) 100vw, 150px" /><p>Following the sell-out success of the pop-ups over the past three years, the Women&#8217;s Prize for Fiction at the Baileys Book Bar is back for another sequence of inspiring and thought-provoking events celebrating the best of writing by women. Opening its doors for four exciting days from Tuesday 30th April at Waterstones Tottenham Court Road in London, the Baileys Book [&#8230;]</p>
<p>The post <a href="https://www.promomarketing.info/baileys-book-bar-back/">The Baileys Book Bar is back</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
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										<content:encoded><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2019/04/womens-prize-for-fiction-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://www.promomarketing.info/wp-content/uploads/2019/04/womens-prize-for-fiction-150x150.png 150w, https://www.promomarketing.info/wp-content/uploads/2019/04/womens-prize-for-fiction-45x45.png 45w" sizes="(max-width: 150px) 100vw, 150px" /><p>Following the sell-out success of the pop-ups over the past three years, the Women&#8217;s Prize for Fiction at the <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.baileys.com/en-row/home.html">Baileys</a> <span style="color: #000000;">Book Bar</span> </span>is back for another sequence of inspiring and thought-provoking events celebrating the best of writing by women.</p>
<p>Opening its doors for four exciting days from Tuesday 30th April at <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.waterstones.com/">Waterstones</a></span> Tottenham Court Road in London, the Baileys Book Bar will host a series of events intended both to mark the 2019 Women’s Prize for Fiction shortlist, which will be announced on Monday 29<sup>th</sup> April, and to celebrate the very best writing by women. The book store’s basement social space will be transformed into a literary haven, honouring women’s voices and combining the treat for the mind that is reading with the deliciously indulgent Baileys!</p>
<p>The Baileys Book Bar will feature some of the UK’s most inspirational women and bestselling novelists. Since 2016, the brilliant book events have welcomed a range of speakers from Lily Cole, Val McDermid, Sara Pascoe, Nicci Gerrard, Louise Doughty and Kit de Waal. The Book Bar will again be hosted by the Women’s Prize for Fiction’s Founder Director and No. 1 international bestselling novelist, Kate Mosse. The pop-up Book Bar will also be a showcase for Baileys’ latest and most indulgent cocktails.</p>
<p><strong>Kate Mosse, Award-winning novelist and WPFF Founder Director,</strong> said: &#8220;The Women’s Prize for Fiction is all about bringing readers and writers together, about building new audiences for outstanding fiction, about a passion for brilliant and exceptional storytelling. I&#8217;m delighted to be hosting this fabulous series of events with our friends at Baileys to showcase the very best of women’s writing and to not only champion and honour women’s voices, but also to celebrate the incredible range and diversity of women’s creativity from all over the world.”</p>
<p><strong>Syl Saller, Chief Marketing Officer at Diageo,</strong> said: “The Women’s Prize for Fiction shines a light on women and their achievements. It gets more books written by women, into the hands of more people. The Baileys Book Bar is an opportunity to discuss how books have shaped our views on feminism, history, work and more &#8211; all with a glass of Baileys in hand. We have another incredible line up of outstanding women this year and I can’t wait to hear what they have to say.”</p>
<p><strong>EXPLORE THE INSPIRING EVENTS SCHEDULE BELOW:</strong></p>
<p><strong>Tuesday 30th April at 6.30pm: </strong><strong>Thinking Pink: What Feminism Means to Millennials </strong><strong>(Hosted by Kate Mosse with Dolly Alderton, Scarlett Curtis and Clarissa Pabi)</strong></p>
<p>Hosted by bestselling author and Women’s Prize for Fiction’s Founder Director Kate Mosse, the panel includes 2019 Women’s Prize judge, journalist and author of the bestselling <em>Everything I Know About Love, </em>Dolly Alderton, feminist campaigner and author of <em>Feminists Don’t Wear Pink </em>Scarlett Curtis and publisher and executive producer of the <em>Mostly Lit </em>podcast, Clarissa Pabi, to chat about what the F-word means to millennials today and to share some of the feminist books that have inspired them.</p>
<p><strong>Wednesday 1st May at 6.30pm: </strong><strong>Women Writers Revisited </strong><strong>(Hosted by Kate Mosse with Arifa Akbar, Leyla Hussein and Ali Smith)</strong></p>
<p>A one-off live version of Women’s Prize for Fiction’s hugely popular new online feature <em>Women Writers Revisited</em>, this panel of exceptional women will discuss the overlooked or ‘forgotten’ female writers who have inspired them. Hosted by bestselling author and Founder Director Kate Mosse, she&#8217;ll be joined by two of the 2019 Women’s Prize for Fiction judges, journalist and theatre critic Arifa Akbar and psychotherapist and anti-FGM campaigner Leyla Hussein, and the beloved novelist Ali Smith, winner of the 2015 Women’s Prize for Fiction for <em>How to be Both</em>.</p>
<p><strong>Thursday 2nd May at 6.30pm: </strong><strong>Women Mean Business </strong><strong>(Hosted by Kate Mosse with Sarah Wood, Melanie Eusebe and Syl Saller)</strong></p>
<p>A panel of jaw-droppingly impressive women in business join bestselling author and Founder Director Kate Mosse to talk about the female authors and books that played a part in their incredible success, and how women are reshaping the world of work today. Kate is joined by 2019 Women’s Prize for Fiction judge and Digital Entrepreneur Sarah Wood, founder of the Black British Business Awards Melanie Eusebe and Chief Marketing &amp; Innovation Officer for Diageo and member of the Women’s Prize for Fiction board, Syl Saller.</p>
<p><strong>Friday 3<sup>rd</sup> May: </strong><strong>Unsung Heroines of History </strong><strong>(Hosted by Kate Mosse with Kate Williams, Olivette Otele and Bettany Hughes)</strong></p>
<p>To round off the week of events, join bestselling author and Women’s Prize for Fiction Founder Director Kate Mosse and a panel of brilliant female historians as they discuss inspirational women from history, including those who have been unjustly written out of the narrative. Kate is joined by Women Prize for Fiction’s 2019 Chair of Judges, author and broadcaster Professor Kate Williams, specialist in European colonial and post-colonial History Professor Olivette Otele and author, broadcaster and Classicist Bettany Hughes.</p>
<p>For tickets and further information visit <span style="color: #0000ff;"><a style="color: #0000ff;" href="http://www.womensprizeforfiction.co.uk/">www.womensprizeforfiction.co.uk</a></span> or <span style="color: #0000ff;"><a style="color: #0000ff;" href="http://www.waterstones.com">www.waterstones.com</a></span>.</p>
<p>*Baileys Book Bar is strictly over 18s. Enjoy Baileys sensibly. Visit <span style="color: #0000ff;"><a style="color: #0000ff;" href="http://www.drinkaware.co.uk/">www.drinkaware.co.uk</a></span>.</p>
<p>The post <a href="https://www.promomarketing.info/baileys-book-bar-back/">The Baileys Book Bar is back</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
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		<item>
		<title>Baileys launches ‘Treat Stop’ indulgent pop-up in Covent Garden</title>
		<link>https://www.promomarketing.info/baileys-launches-treat-stop-indulgent-pop-covent-garden/</link>
					<comments>https://www.promomarketing.info/baileys-launches-treat-stop-indulgent-pop-covent-garden/#respond</comments>
		
		<dc:creator><![CDATA[IPM Bitesize]]></dc:creator>
		<pubDate>Thu, 07 Dec 2017 12:54:54 +0000</pubDate>
				<category><![CDATA[experiential]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[alcohol]]></category>
		<category><![CDATA[Baileys]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Diageo]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[gift with purchase]]></category>
		<category><![CDATA[pop-up]]></category>
		<category><![CDATA[pop-ups]]></category>
		<category><![CDATA[RPM]]></category>
		<category><![CDATA[shopper]]></category>
		<category><![CDATA[shopper marketing]]></category>
		<category><![CDATA[Xmas]]></category>
		<guid isPermaLink="false">https://www.promomarketing.info/?p=2694</guid>

					<description><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2017/12/Baileys-Treat-Stop-pop-up-1600-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates and cocktails." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://www.promomarketing.info/wp-content/uploads/2017/12/Baileys-Treat-Stop-pop-up-1600-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2017/12/Baileys-Treat-Stop-pop-up-1600-45x45.jpg 45w" sizes="(max-width: 150px) 100vw, 150px" /><p>Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates and cocktails. Created for Baileys by experiential and event agency RPM, Baileys Treat Stop opened on December 4th 2017 in London’s Covent Garden, offering those seeking festive indulgence a wall-to-wall celebration. [&#8230;]</p>
<p>The post <a href="https://www.promomarketing.info/baileys-launches-treat-stop-indulgent-pop-covent-garden/">Baileys launches ‘Treat Stop’ indulgent pop-up in Covent Garden</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
]]></description>
										<content:encoded><![CDATA[<img width="150" height="150" src="https://www.promomarketing.info/wp-content/uploads/2017/12/Baileys-Treat-Stop-pop-up-1600-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates and cocktails." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.promomarketing.info/wp-content/uploads/2017/12/Baileys-Treat-Stop-pop-up-1600-150x150.jpg 150w, https://www.promomarketing.info/wp-content/uploads/2017/12/Baileys-Treat-Stop-pop-up-1600-45x45.jpg 45w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p><a href="http://www.baileys.com/">Baileys</a> has launched <strong>Baileys Treat Stop</strong>, a pop-up featuring the <a href="http://www.diageo.com/">Diageo</a> liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates and cocktails.</p>
<p>Created for Baileys by experiential and event agency <a href="http://www.rpmltd.com/">RPM</a>, Baileys Treat Stop opened on December 4th 2017 in London’s Covent Garden, offering those seeking festive indulgence a wall-to-wall celebration.</p>
<p>Joanna Andrews, Baileys Senior Brand Manager, says, “Baileys Treat Stop is a Baileys fantasyland for fun loving grown-ups looking to treat up their pre-Christmas shopping trip, for imaginative Baileys fans who fancy flexing their creative cocktail creation skills or for friends just looking for the ultimate festive, indulgent retreat.”</p>
<p>Dom Robertson, Managing Director at RPM, adds: ‘We’re really excited and proud to take Baileys Treat Stop to Covent Garden where their indulgent treats can be shared on this festival occasion’</p>
<p>Open until December 17th, Baileys Treat Stop includes a luxurious Alpine themed snug area for visitors to chill-out, a bar serving Baileys Original Irish Cream, Baileys Pumpkin Spice and Baileys Chocolate Luxe hot drinks, expert workshops and an exclusive Baileys cocktail-style desert designed by well-known food and drink creators.</p>
<p>Baileys has teamed up with <strong>The Treat Collective,</strong> a group of creators in the food and drink world, to design an exclusive, playful and over-the-top Baileys treat for fans to indulge themselves after a day’s Christmas shopping.</p>
<p>The Baileys Treat Stop is open from December 4th to December 17th (closed December 11th) for drop ins and ticketed workshops. Workshops will be held on December 5<sup>th</sup>, 6<sup>th</sup>, 12<sup>th</sup> and 13<sup>th</sup> with two 1.5 hour sessions per evening.</p>
<p>Baileys Original Irish Cream, Baileys Pumpkin Spice and Baileys Chocolat Luxe are on sale at the Baileys Treat Stop (retailed at £15); fans who post to social media with the hashtag #treatup will receive an exclusive chocolate reindeer gift with their purchase.</p>
<p>The chocolate reindeer gift with purchase will also be available nationwide through drinks delivery service 31Dover (<a href="http://www.31dover.com/">www.31dover.com</a>) from November 27th.</p>
<p>Baileys is owned by Diageo, a global leader in beverage alcohol, which also owns Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness amongst others.</p>
<p>RPM is an independent award-winning event and experiential agency which celebrates its 25<sup>th</sup> anniversary in 2018. Working from its HQ in London’s Shepherds Bush, RPM delivers multi-channel global campaigns for clients including Diageo, M&amp;S, Mondelez and Heineken.</p>
<p>The post <a href="https://www.promomarketing.info/baileys-launches-treat-stop-indulgent-pop-covent-garden/">Baileys launches ‘Treat Stop’ indulgent pop-up in Covent Garden</a> appeared first on <a href="https://www.promomarketing.info">IPM Bitesize</a>.</p>
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