Telefónica, Leo Burnett/Arc and Space were crowned the big winners at The IPM Awards 2016, taking home the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award respectively.

This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Tuesday 14th June at the London Hilton Park Lane, showcased and celebrated the very best in creativity and effectiveness in the promotional marketing industry.

With an opening address from Lord Guy Black of Brentwood, President of the IPM, the evening included creative highlights from the past year in promotional marketing.

Telefónica was named as Brand Owner of the Year, after collecting a series of awards during the night.

Leo Burnett/Arc, which took the Agency of the Year accolade for the second year running and which also shared it two years ago, were presented with their Award by Greg Mulholland MP, who started his professional life in marketing agencies BD Network and The Marketing Store.

Integrated agency Space proudly took home the Grand Prix Award for its #CheltenHAM campaign for Gala Coral, featuring a festival of micro-pig racing, after collecting a series of trophies for the campaign during the night. The picture above shows Space collecting their award from Lord Black (left) with the evening’s host, Bill Bailey, third from left.

Other agencies celebrating multiple trophies included Savvy, iD, P&MM, Haygarth and whynot!

Graham Temple, Chairman of the IPM, said: “The IPM Awards celebrate outstanding promotional marketing from the very best UK agencies. Each year, we continue to be wowed by creativity, innovation and effectiveness in the campaigns that are entered. Our Awards are open to everyone in the industry and we were delighted to see both old friends and newcomers to the IPM collecting Awards last night.”

Temple added that this year, winners of Gold, Silver and Bronze IPM Awards all qualify for entry into the IMC European Awards. “If last year’s UK success in Europe is repeated, then last night we were seeing not just the best campaigns in the UK, but also Europe and possibly the world.”

Sponsors for the IPM Awards 2016 included The Lettershop Group, Snipp!, POD Staffing, i-movo, The Black Tomato Agency, Selby Marketing, SVS, Limelight PR and Pictures Experience.

A full list of this year’s winner can be found on the IPM website.

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Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics ASA, a global leader in printed electronics and smart systems.

The two companies will collaborate to deliver Thinfilm’s NFC OpenSense technology to Arc and Leo Burnett clients across a variety of product categories.

NFC OpenSense tags are thin, flexible labels that adhere to products and can be activated with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and can detect both a product’s “factory sealed” and “opened” states. Once tapped, the tag wirelessly communicates with a smartphone, instantly delivering contextual brand content at shelf or when using the product at home.

Thinfilm’s products can be used to create ‘smart packaging’ – the company has just announced at Mobile World Congress 2016 in Barcelona that leading Spanish winemaker Barbadillo has launched a rare sherry in “smart bottles” protected by Thinfilm’s NFC-based authentication technology (see image). The NFC OpenSense tags incorporated into each bottle are specifically designed to beat counterfeiters, prevent unauthorized refills, and facilitate product authentication.

Thinfilm and Leo Burnett/Arc teams will work side-by-side, ensuring the technology is accessible to brands and creating custom NFC OpenSense solutions for agency clients. In addition, the combined team will help further shape the technology to ensure the technology is more attractive and accessible to brands.

Nick Jones, EVP, Innovation & Growth at Arc/Leo Burnett, says: “Technology affords people the opportunity to plan, shop, and buy on their own terms anytime and anywhere, resulting in highly sophisticated shoppers and a highly competitive marketplace. Thinfilm’s NFC OpenSense technology is a game changer. It allows brands to connect with shoppers beyond the point-of-sale, delivering multiple messages throughout a product’s lifetime.”

In June 2015, Thinfilm highlighted its NFC OpenSense technology at Leo Burnett/Arc’s fifth annual FutureShop showcase in Chicago. Leo Burnett/Arc clients and staff learned firsthand how next-generation, mobile-centric retail marketing technologies can change the way brands communicate and the way consumers make purchase decisions.

Davor Sutija, CEO of Thinfilm, adds: “Thinfilm is very excited to partner with a global leader and innovator in the field of digital communication and shopper marketing. We look forward to working closely with the team at Leo Burnett/Arc to help provide the agency’s clients with solutions that strengthen consumer relationships and ultimately, grow their businesses.”

Thinfilm was the first company to commercialize printed, rewritable memory and is creating printed systems that include memory, sensing, display, and wireless communication, all at a low cost.

Thinfilm’s roadmap integrates technology from a strong and growing ecosystem of partners to enable the ‘Internet of Everything’ by bringing intelligence to disposable goods.

Thin Film Electronics ASA is a publicly listed Norwegian company with headquarters in Oslo, Norway; product development and production in Linköping, Sweden; product development, production, and business development in San Jose, California, USA; and sales offices in the United States, Hong Kong, and Singapore.

Arc is the Intelligent Activation Agency within Leo Burnett Worldwide. Headquartered in Chicago, Arc provides brands with innovative, insightful and imaginative creative solutions rooted in understanding people and behaviour through the lens of a shopper. As part of one of the world’s largest agency networks, Arc has 26 offices in 22 countries with more than 1,000 employees.

Arc works with some of the world’s most valued brands including Coca-Cola, Fiat, Adidas, Samsung, Microsoft, McDonald’s and P&G.

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UK agencies claimed more than a quarter (26%) of the total winners of the IMC European Awards 2015 last night, including The IMC Grand Prix, won by specialist experiential and events agency TRO for its ‘Lucozade Sport: Bringing the World Cup Home’ campaign.

The UK winners were announced at a celebratory drinks reception organised by the IPM which saw six UK agencies collect two Gold trophies, 10 Silver trophies and three Bronze trophies between them.

In addition to the IMC Grand Prix, ‘Lucozade Sport: Bringing the World Cup Home’ also won TRO Gold in the Sponsorship/Joint Effort/Tie-in category and a Bronze in Product Launch/Relaunch/Trial Campaigns. TRO also won two Silver awards for its ‘Nissan Innovation Station at London’s O2’ work.

Leith Links enjoyed quadruple success with its ‘How IRN-BRU owned Glasgow 2014’ campaign, including  Gold for Sponsorship/Joint Effort/Tie-in, two Silvers for Event Marketing and Innovative Idea or Concept and a Bronze for Integrated Communication.

Arc took two awards for ‘McDonald’s FryFutbol’ (Gold for Innovative Idea or Concept  and Silver for Sponsorship/Joint Effort/Tie-in and two more Silvers for Old Spice Gentleman Hunt in the Direct 1:1 Communication and Digital Communication categories, plus it shared another two Silvers with sister Leo Burnett agency, Leo Burnett Change for the ‘NSPCC Flaw in the Law’ campaign.

A full list of all the UK winners can be found on the IPM website.

In total, over 60 winning campaigns were named in this year’s IMC European Awards representing 27 agencies from 8 countries. To qualify for consideration for the IMC European Awards, campaigns must first have won a Gold in their national integrated marketing awards schemes. Winning a Gold in the IPM Awards is the only way for UK campaigns to qualify.

Dominic Lyle, Director General of EACA, comments: “I am delighted to see yet another successful edition of the IMC European Awards. Congratulations to all the agencies and their clients for setting such a high standard for integrated marketing communications in Europe and special congratulations to TRO and Lucozade Ribena Suntory Ltd for a well-deserved Grand Prix!”

Carey Trevill, managing director of the IPM, adds: “We’re thrilled and proud to see so many of our members recognised at the IMC European Awards. With 26% of the total wins, the UK has a lot to celebrate, and has certainly led the way in integrated communications in Europe. We look forward to building on this success further in the year ahead.”

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