Aperol is marking it’s 100th birthday in true Italian style this summer, inviting Londoners and Mancunians to immerse themselves in a world built for endless possibilities of Italian-style spontaneity and sociability.  This party will take place between 23rd May–1st June in London, at the Shoreditch Electric Light Station and 19th-23rd June at The Oast House, Manchester.

London

Kicking off in London, upon entry, the public will surrender themselves to a world where the birthday bubbles live both inside and outside the glass.

As they step into the sun-kissed courtyard, they will encounter the Italian alfresco life with the Aperol 1919 Lido.  Inspired by the original Lido – the chic Italian beach resort near Venice – guests can take a seat under the flowing orange waterfall, recline waterside, or indulge in the inviting swirl of vibrant shallow waters to relax with a friend. For a more immersive water adventure, guests can experience the Aperol-100, Fiat-500 hot tubs, where the bubbles match the DJ beats.

There will also be a showcase Aperol bar, that serves deliciously crafted Aperol Spritz and access to the embedded ‘bubble booths’ and guests can have fun in the Aperol Spritz glass shaped ball pit.

The Aperol Spritz Big Birthday Social defies time and encourages guests to seek out the ‘100 Years of Aperitivo’ bar, where they can experience an intimate aperitivo and learn how to make the Venetian classic first hand from a true expert.

Manchester

Aperol Spritz Big Birthday Social arrives at The Oast House in late June. Once home to hops and kilns, The Oast House now cultivates good times!

Capture that sociable birthday spirit at the Aperol Spritz Big Birthday Social 

For 100 years, Aperol has been a traditional Italian icebreaker, helping to make connections with friends old and new. However, despite our deepening love for Aperol, Brits still have plenty to learn from our Italian friends when it comes to embracing sociability and the true art of the spontaneous ‘aperitivo hour’.

Whereas Italians wouldn’t think twice about introducing themselves to someone new over an Aperol Spritz as the sun sets, this often proves a step too far for Brits, with 74% of Brits having felt reluctant to start up a spontaneous conversation with a stranger in a social setting.*

One occasion when Brits are not bashful when it comes to embracing the joy of new connections: a birthday party.  Here Brits come into their own, with 69% stating they are more likely to talk to someone they don’t know at a birthday party than any other occasion.   This impulse to socialise can lead to making lasting connections with 65% admitting to having met a friend for life and 37% having met a partner at birthday parties.

Key event Information: London

Where?: Shoreditch Electric Light Station, Coronet Street, London, N1 6HD

When?: The Aperol Spritz Big Birthday Social will run over 9 days from Thursday 23rd May – Sunday 26th May, Wednesday 29th – Saturday 1st June

Opening hours:

Thursday 23rd May – Friday 24th May, Wednesday 29th – Friday 31st May: 6-10pm (last entry 9.30pm)
Saturday 25th and Sunday 26th May, Saturday 1st June: 12-10pm (last entry 9.30pm)

Price:
Tickets are £10 – including two perfectly crafted Aperol Spritz and some Italian aperitivo
Sociable specials are £18 for 2 tickets, or £34 for 4 tickets including aperitivo
Additional Aperol Spritz priced at £6 each

Key event information: Manchester

Where?:  The Oast House, Spinningfields, Manchester M3 3AY

When?: Wednesday 19th  – Sunday 23rd June

Opening hours:

Wednesday 19th, 5pm-10pm
Thursday 20th, 5pm-10pm
Friday 21st, 5pm-10pm
Saturday 22nd, 12pm-10pm
Sunday 23rd, 12pm-10pm

Price: Entry is free with sociable special deals at the bar for Aperol Spritz cocktails

For more information, visit https://www.facebook.com/aperolspritz.uk/

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Italian spirits brand Aperol is bringing its Aperol Spritz Sundial Social back to London South Bank, offering Londoners free Aperol Spritz serves when the 20 foot wide Aperol sundial strikes ‘aperitivo hour’ at 5.00pm.

Running from today (July 11th) to July 15th, the pop-up bar (which first appeared in Summer 2017) will also feature music, snacks and Aperol fussball and table tennis, as well as visual cues referencing Italian culture, such as chairs made out of scooter seats.

Consumers do not need to book in advance: the brand says they can turn up, order a free Aperol Spritz (one per customer) and enjoy what it calls “contagious Italian fun”, in celebration of Italy’s aperitivo culture. Aperol claims the ‘Aperitivo Hours’ in Italy are a ritual built around a natural casual get together at the end of the day, over a drink or two which have for years begun with an Aperol Spritz, Italy’s most popular cocktail.

Aperol has just published research which found that over half (56%) of Brits think they have lost all spontaneity, and a fifth of Londoners (22%) haven’t been for a spontaneous drink with a friend in over five months.

The Southbank activation aims to encourage Londoners to embrace a more easy-going Italian approach to socialising. It is open from 5.00pm-9.00pm Wednesday to Saturday and 12.00pm to 4.00pm Sunday.

The Aperol Spritz Sundial Social is a follow up to the recent The Aperol Big Spritz Social, which popped up for eight days near Hoxton Square in June. Other Aperol Spritz events are planned over the summer.

Aperol is a classic Italian bitter aperitif which is usually mixed with Prosecco and a splash of soda in a wine glass full of ice and a slice of orange. The brand is owned by Campari Group, which is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands.

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