The new Christmas TV ad from Anchor, featuring the ‘Hugglers’ animated brand characters ‘enjoying’ Christmas, has inspired a new on-pack promotion offering consumers the chance to win an annoying plush elephant toy.

The TV ad features a baby Huggler being given the toy by granny; mum is then left to endure the resulting aural assault as her child repeatedly triggers the elephant’s trumpeting.

The promotion was created for Anchor by integrated agency whynot! thinkpeople.

Taking inspiration from Anchor’s Christmas ad, the agency brought to life the noisy little elephant in a limited edition of 5,000. Promotional packs offering the chance to win one are in store now; winners are greeted online with video snippets that showcase the full joy (or horror) of what they have just let themselves in for.

The activity runs across special packs of Anchor Spreadable and Anchor Cheddar until December 14th. To enter the promotion, consumers have to buy a promotional Anchor Christmas pack of Anchor Spreadable and enter the code from the pack along with their name and email address via the microsite www.anchorgoodstuff.co.uk/christmas. There is a ‘No Purchase Necessary’ route for consumers in Northern Ireland.

Entrants will find out instantly whether or not they have won. Winners on desktops will be shown a short video before the presentation of the prize information.

The Anchor brand is owned by Scandinavian-based dairy cooperative Arla Foods, which launched a major £6m campaign repositioning it as a “great tasting dairy brand, not just a butter brand” in June 2015. A series of TV ads aired then introduced the Hugglers for the first time. Earlier in 2015, Anchor ran a massive sampling campaign giving out 500,000 cheese sandwiches as part of a ‘Save our Cheese Sandwich’ roadshow.

The post Anchor gives away ‘Annoying Elephants’ from TV ad appeared first on IPM Bitesize.

Anchor Spreadable is giving people the chance to see what’s under the Christmas tree early with its “Shake it, squeeze it, win it!” promotion.

The spread brand’s latest on-pack promotion, running from October to December, is based on the core insight that everyone is guilty of shaking and squeezing the presents under the tree before Christmas Day.

For the chance to win something, consumers enter a code from promotional packs of Anchor Spreadable and then get the chance to shake and squeeze a virtual present. If they guess right, then they win that present – which could be a prezzybox voucher, digital cameras, Christmas jumpers, socks or bikes for the family. Everyone who plays is also entered into a prize draw to win a family trip to Florida.

The promotion has been created for Anchor by integrated agency whynot! to encourage cost-conscious consumers to trade up and treat themselves this Christmas. It is part of Anchor’s new campaign for 2015 — ‘That’s the Good Stuff’ featuring the brand characters, the ‘Hugglers’.

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