International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power through-the-line CRM and media.

The three agencies which have come together to form Edit are Response One, Amaze One and Occam will merge to become. With clients including Cosmos Travel, Azzurri Group, Pizza Hut, Citroen, Fiat and JLR, Edit will bring CRM and media under one roof with a focus on the intelligent application of data.

Powered by cutting-edge marketing technology solutions, Edit will help clients to drive customer engagement from acquisition to advocacy, under their banner ‘One Consumer. One Conversation’.

Over 200 of Edit’s staff will be based in its new offices in central Bath, which will see its CRM, media, technology and data science teams work seamlessly to help client projects flow through the business from start to finish. An offshoot office in Manchester will support the headquarters and clients in that region.

Edit CEO Damian Coverdale (pictured) says: “Disruptive technologies, complex consumer journeys and the speed of change make engagement today extremely challenging. Brands address this by co-ordinating marketing across internal teams, specialist agencies and numerous channels often resulting in inefficiencies and a lack of effectiveness. Bringing the three businesses together means Edit can deliver results across the entire consumer journey, from awareness and acquisition to retention, repurchase and advocacy.”

Coverdale adds: “We’re focused on filtering out the noise and delivering simple, actionable advice with clarity, precision and speed. Our sole aim as Edit is to drive greater ROI for our clients with a more dynamic, transparent approach to customer engagement.”

St Ives is an international marketing services group comprised of 15 companies offering digital and mobile creativity, intelligent data analysis, research, production and marketing.

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Amaze One, the CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director.

Kennedy, the former Head of Consulting at Callcredit Information Group, will lead data strategy for Amaze One with input into Occam, the St Ives sister company. His role will include sourcing, designing and packaging of innovative new data propositions – and new revenue streams – for clients.

“Paul’s skills and experience make him a natural fit for Amaze One,” says Managing Director, Neil Evans. “The new opportunities he will be identifying and developing will be a key point of difference between Amaze One and our competitors.”

Kennedy, who also held previous roles at Experian/ClarityBlue, MM Teleperformance, Royal Mail and PA Consulting, says: “Given the absolutely critical role that data now performs in marketing communications, I am looking forward to helping brands realise its full potential by enabling customer experiences that are profitable for clients.”

Amaze One is a collaboration between St Ives Group companies Amaze Ltd and Occam DM Ltd. Established to break down the inherent silos of traditional CRM processes, Amaze One provides insight-driven creative communications by blending data and digital disciplines to engage customers and deliver long-term, profitable relationships for clients.

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Amaze One, the CRM agency based in London, Manchester, Somerset and Bristol, has appointed Tom Rowland-Hill as Head of Business Development, following a strong year of growth set to continue into 2016.

In his new role, Rowland-Hill will be responsible for driving new business across target sectors. He will report directly into Janet Snedden, Deputy MD.

He joins Amaze One from RAPP, where he was responsible for winning and cultivating key accounts including Nestlé waters: San Pellegrino, Perrier, Buxton and Nestlé Pure Life. He was also instrumental in RAPP’s win and development of a new global CRM enablement model for L’Oréal, which will deliver targeted, multi-channel campaigns across owned, earned and paid media.

He brings with him a wealth of experience in delivering new agency growth having previously worked as an Account Director with Havas Helia, with clients including Waterstones, Barclays Wealth and First Great Western.

Neil Evans, Managing Director at Amaze One, says: “This role is pivotal for Amaze One. We’re looking forward to combining Tom’s proven abilities with our unique approach to CRM and client delivery. We’re sure they’re going to be a perfect, productive match as we look to build on the success of our first year.”

Amaze One is a collaboration between digital agency Amaze Ltd and database marketing specialist Occam DM Ltd, both St Ives Group companies. It was set up to break down the inherent silos of traditional CRM processes, providing insight-driven creative communications by blending data and digital disciplines to engage customers, and deliver long-term, profitable relationships for clients.

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