Nestlé UK and Ireland has partnered with online streaming service NOW TV to launch a brand new on-pack promotion which will feature on some of its favourite confectionery brands including KitKat, Aero, Yorkie, Toffee Crisp and Rowntree’s Fruit Pastilles.

The promotion, which went live this week, offer consumers the chance to win either a monthly Sky Cinema, Entertainment or Kids pass, or Sky Sports day pass, with 1,000 passes to be won every hour for eight weeks.

The promotion can be entered from 8.00am to midnight every day from May 21^st to July 15^th, with 1,000 winning moments each hour. Entries outside these daily start and finish times will not be accepted.

To enter, consumers need to go online to the promotional site – www.nestle-promotions.co.uk/nowtv – and input a code found on the inside of a promotional wrapper. They will then be told instantly if they are a winner; if they are, they will be able to select the pass that they prefer. Consumers who win will be asked for their card details as part of setting up a free subscription; they will have to cancel the subscription or they will be charged once the free period has run out.

In the Republic of Ireland, companies can only run prize draws linked to purchase if they partner with a charity which has a lottery licence; for this promotion, Nestlé has partnered with Down Syndrome Ireland.

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The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two — Müller and Aero – running on-pack prize promotions.

Bridget Jones’s Baby went on release in cinemas last month.

Muller, Britain’s leading yogurt and chilled desserts manufacturer, is celebrating its partnership by launching an on-pack promotion offering consumers the chance to win “A Luxurious London Break” in Bridget’s hometown.

The winner and a friend will have the opportunity to sample the best of London, staying in a 5* hotel and choosing from a range of exciting activities tailored to their preferences.

The promotion will run from August 22nd until November 14th 2016 across the Müllerlight Goodies range which includes four variants: Lemon Meringue, Strawberry Shortcake, Smooth Toffee & Coconut.

The promotional packs each contain a unique code on the inside of the outer wrapper with instructions on how to enter at mullerlight.com

The promotion is live in stores now and is being supported on TV and with shopper marketing plans.

The Aero ‘Win Bridget’s Tablet promotion offers the chance to win an iPad Air 2 Tablet every day until October 23rd 2016, with another three to be won in late draws if people buy packs after the main draw closes. There are 59 iPads to be won in total, plus covers.

To enter the draw, consumers have to buy promotional packs, find the unique codes inside wrappers and enter them at www.aerochocolate.co.uk.

Aero is made by Nestlé UK Ltd.

Bridget Jones’s Baby is being distributed by Universal Studios.

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