Following a competitive pitch, Haygarth has been appointed as the lead marketing agency for Clarins UK.

Haygarth will work on existing and new product innovations, including an upcoming creative campaign launch that will include digital, social, experiential and shopper marketing and is backed by a £1m budget.

Lorraine Barnett, Marketing Director at Clarins UK says: “We were incredibly impressed by Haygarth’s pitch response. In our pipeline, we have plans to launch brilliant digitally-lead activations and are delighted to partner with Haygarth to bring these to life.”

“We’re thrilled to be working with Clarins once more, especially given the great success we’ve had together, creating innovative award-winning campaigns and successful new product launches,” adds Haygarth’s CEO, Marcus Sandwith.

Haygarth is an award-winning creative agency that creates powerful brand and retail ideas. It is part of the DDB network, a division of Omnicom Group.

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Leeds-based convenience food business Symington’s has appointed Manchester based agency Blue Chip Marketing to develop and deliver a fully integrated campaign for its category-leading instant hot snack brand, Mug Shot.

The relationship will see the agency tasked with helping the brand continue its rapid growth over recent years.

Mike Benton, Head of Snacking at Symington’s, says: “With their award-winning track-record in delivering effective marketing campaigns for some of the UK’s leading FMCG brands, Blue Chip are the perfect partner to help us grow the brand in 2019. We’re looking forward to developing our new partnership.”

Blue Chip Client Development Director Ian Morgan adds “They’ve been on our ideal client list for some time, so we’re delighted and confident we can help them become an even bigger player in instant snacks”.

The first campaign on the Mug Shot brand will hit the shelves in 2019.

Blue Chip won five awards in the 2018 IPM awards last month, including Gold for Cushelle’s Zooper Duper shopper marketing campaign.

Symington’s is a branded convenience food business established in 1827. Its brand portfolio includes Mug Shot, Ainsley Harriott, Naked Noodle, Chicken Tonight, Aunt Bessie’s, and products based on a number of licensed properties including Peppa Pig, Thunderbirds, Despicable Me and Jane Asher.

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The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive awareness of its work and raise funds.

The Citizen’s Foundation is in the top five largest charities in Pakistan, helping give underprivileged children access to education in Pakistan, building over 1,482 schools, and educating over 220,000 children in the past 22 years.

Effective immediately, smp will refresh The Citizen’s Foundation’s paid social strategy with an initial focus on Ramadan. The appointment is a new scope of work and is part of a wider change in marketing strategy to move away from email marketing to social media-led campaigns. Led by Business Director Mark Burgess, smp will handle all the NGO’s social activity, including advertising, media buying and analysis.

Cally Archibald, Social Media Strategist at smp, says: “The Citizen’s Foundation is an exceptional organisation that brings genuine, positive social change in Pakistan through education. We’re very excited to be collaborating with them to increase awareness of the important fundraising work they do in the UK.”

Rukhsana Parveen-Cic, Executive Director at The Citizen’s Foundation, comments: “We’re an organisation working to help bring 22 million children out of poverty in Pakistan. Donors in Pakistan and the United States have been supporting the programme, but TCF UK has struggled to establish a foothold in the UK market. We’re really excited about the potential for social media to spread the word about the extraordinary work of TCF. We have won awards for the quality education that we provide for some of the most vulnerable children in the world. We hope that with the help of smp we will ultimately generate more donations.”

smp is a multi-award-winning marketing agency specialising in creating compelling content experiences for all stages of the customer journey, both online and offline. Client experience spans leading brands including Electrolux Group, Fitbit, Western Digital Corporation and Kimberly-Clark.

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Oreo, the world’s biggest-selling cookie brand, has appointed Elvis to lead its next European-wide integrated campaign following a three-way creative pitch. This will be the biggest brand activation in Europe in 2019, with the work due to run across 20 countries early next year.

Caroline Baume, Marketing Lead, Europe at Mondelēz says: “Elvis bowled us over with their passion and creativity for our brief. Oreo will be the number 1 Mondelēz brand in Europe this year, and we believe we’ve found the right integrated partner in Elvis to build on this success”.

Caroline Davison, Managing Partner at Elvis adds: “The Oreo brand is synonymous with creativity and innovation the world over, and we’re very much looking forward to helping Mondelēz maximise its unicity further over the current months”.

Mondelēz International is a global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

ELVIS is a global creative partner for famous brands, including Cadbury, Honda, Stella Artois and Budweiser. It joined the Next 15 group in 2017, a communications business which employs over 1,610 people across 39 offices in 14 countries.

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Magic Light Pictures, which manages children’s brand The Gruffalo, has appointed entertainment marketing specialists Brand & Deliver to secure UK brand partnerships.

Independent production company and Intellectual Property owner Magic Light Pictures is a BAFTA-winning and Oscar-nominated creator of family entertainment and brands, managing production, distribution, licensing and marketing from its London headquarters. It works with The Gruffalo creators Julia Donaldson and Axel Scheffler to manage their portfolio of children’s brands, which also includes The Gruffalo’s Child, Zog, Room on the Broom, Stick Man and The Highway Rat.

B&D has been tasked with using its data-driven approach to sourcing and activating commercial partners across its brand portfolio. It will build on the reputation of Julia Donaldson and Axel Scheffler’s characters and use its expertise in entertainment partnerships to help bring them to a new range of fans, driving awareness and revenue along with helping stimulate children’s imaginations across the UK.

Aidan Taylor-Gooby, Licensing Manager at Magic Light Pictures, says: “We want to bring our IPs to a wider audience by partnering with leading brands that share our passion for creativity, especially in run up to 2019 when we are celebrating 20 years of The Gruffalo.”

Ros Carmoody, Partnerships Director at Brand & Deliver, comments: “We’re really excited to develop partnerships with Magic Light Pictures’ beloved portfolio of characters. Julia Donaldson and Axel Scheffler’s picture books help foster creativity in children and we’re looking to create partnerships that stay true to this ideal.”

Brand & Deliver is a full service creative marketing agency delivering experiential, digital, film, design, partnerships/promotions and marketing to a range of organisations from blue chips to start ups. Current clients include Radeon Technologies Group, Rovio Global, Warner Brothers, LG, and Three.

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TRO has been appointed by BMW and MINI to deliver the car brands’ experiential campaigns at Goodwood Festival of Speed for the next two years. TRO won the business following a competitive pitch to design and deliver experiential activations at the landmark event on the automotive calendar, which sees over 200,000 attendees visit over three days.

Georgina Emery, Events Manager at BMW Group, says: “TRO demonstrated a deep understanding of both the BMW brand and invaluable key insights on Goodwood Festival of Speed. We were impressed with the tenacious approach that TRO took with their creative direction, truly putting ‘experience’ at the heart of all our concepts. The agency is energised and passionate about the BMW and MINI brands and we look forward to partnering with them to achieve real stand out for both marques.”

Tara Allen-Muncey, Account Director at TRO, adds: “We are delighted to be working with BMW Group again for Goodwood Festival of Speed, and we’re excited to create engaging and memorable experiences to celebrate the BMW and MINI brands powerfully, appropriately and effectively. We’re embracing the opportunity to produce rich content and incorporate innovative creative technology solutions to capture the hearts and minds of the consumers.”

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Experiential agency Trigger! thinkpeople will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial and purchase.

The event will taking place at Caribbean Food Week at Windrush Square, Brixton, on Friday 26^th and Saturday 27^th, August Bank Holiday weekend.

Grace Foods is the UK’s number one supplier of authentic Caribbean food and drink with a market-leading portfolio comprising drinks, sauces, seasonings and savoury snacks across the Grace, Dunn’s River, Nurishment and Encona brands.

The mini Caribbean food festival will celebrate Grace Foods products and will include live cooking demonstrations showing simple ways to make delicious Caribbean food at home. There will also be opportunities to purchase products, advice on how to use them and opportunities to try new flavours at the street food stalls.

Trigger! thinkpeople is a member of marketing service group The thinkpeople family and a sister company  to integrated agency whynot! thinkpeople.

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Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work following a competitive three-way pitch.

Space will be responsible for all UK above the line shopper marketing, promotional and brand experience activity. The first integrated campaign will launch in June.

The Ready to Drink chilled coffee drinks range is sold nationwide in supermarkets and retailers such as Tesco, Sainsbury’s, ASDA and Boots. Included in the product range are: Starbucks Chilled Classics, Starbucks Bottled Frappuccino, and Starbucks Doubleshot.

Claire Irvine, Starbucks commercial marketing manager at Arla Foods said: “With Space we have the perfect partner. They have a great understanding of the dairy drinks business and in-depth experience and understanding of both the shopper environment and consumer behaviour.”

David Atkinson, managing partner at Space said: “The chilled coffee category is already growing, but the potential is phenomenal. Starbucks is leading the category, and combined with the dairy expertise and shopper quality of Arla, the proposition is very exciting and compelling. We’re very proud to be joining this journey and adding the weight of our integrated expertise to help more consumers try and buy Starbucks chilled coffees.”

The Starbucks RTD range is the number one brand in the market, reported to be worth £29m. The brand continues to expand having grown 19% over the past year.

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Staffing agency Purity has been appointed as the official supplier of event staff to BMW and MINI. The announcement follows a competitive pitch in which Purity secured the three-year contract.

Purity will be providing staffing solutions for an extensive range of events running across the country, including such prestigious events as the BMW PGA Golf at Wentworth, Goodwood Festival of Speed and the Frieze Art Fair as well as at BMW and MINI pop-up shops, retail activity and conferences.

The account will be headed up by Purity’s Client Services Director, Mark Dunn and Business Director, Amanda Wenban, who will work alongside BMW and MINI’s other agencies.

Paul Ferraiolo, Marketing Director at BMW UK, says: “Purity have a proven track record in providing staffing solutions for major sporting events, roadshows and product demonstration campaigns. They showed a huge amount of energy, understanding and enthusiasm throughout the tender process and we are pleased to have them on board for what will be a very exciting few years for BMW and MINI.”

Purity’s credentials in this sector have included work on the 2012 London Olympics for client Samsung and more recently on the 2015 Rugby World Cup.

Purity MD Rob Quinn says: “BMW and MINI sponsor a range of events and are linked in with a number of highly prestigious events in the UK. We are delighted to be working with them.”

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Following a competitive pitch process, leading smoothie and juice brand Innocent Drinks has brought on board marketing agency Sense to work across a wide range of ‘real world’ campaigns – experiential marketing and other activations in places like shopping centres, transport hubs and festivals.

Sense will create a new brand activation strategy that will link together existing and new campaigns. These will include diverse types of real word creative executions.

The first work is scheduled to launch in January 2016, with Sense handling both tactical and longer-term strategic activations.

Innocent Drinks Brand Activation Manager Jamie Sterry says: “Sense’s strategic thinking stood out and gave us a very compelling direction, which we felt sat really well with the challenges we face and ambitions for the brand. Sense also demonstrated a real breadth of capability and have great credentials in executing a platform with innovative and exciting work.”

Nick Adams, Managing Director of Sense, adds: “Innocent has such a forward thinking approach to experiential and really embraced our own philosophy around the potential for developing authentic and tangible real world activations. We have a programme of really exciting work being planned and are delighted to now be in full activation mode – watch this space!”

Innocent Drinks has been a major user of experiential marketing in the past, and drove the growth of the modern festival marketing platform through its creation of the Innocent Village Fete, a massive family-friendly festival in London’s Hyde Park.

Coca-Cola took an 18% stake in Innocent Drinks in 2009 and took its share to more than 90% in 2013. However, the smoothie brand remains committed to its ethical marketing stance with a percentage of profits donated to charity. It has just launched the 2015 version of its long-running ‘Big Knit’ campaign, where it invites members of the public to knit miniature woolly hats for its products and then donates 25p from every drink sold with a hat to Age UK to help keep elderly people warm this winter.

Sense works for clients including Coca-Cola, Mars, Canon, Carling, Warburtons and The Economist, for which it created an IPM Gold Award winning campaign offering target consumers free ‘cat poo’ coffee. A similar campaign is now running offering insect-based snacks.

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