Introducing Passport to Happiness

As consumers increasingly prioritise experiences over possessions, travel incentives are emerging as one of the most powerful ways for brands to create emotional connection, deepen loyalty and deliver moments of genuine joy and lasting memory.

To explore this shift, and to mark 15 years leading the prize and incentives sector, Cloud Nine Incentives, the agency behind campaigns for brands including Nestlé, Heineken, Kellogg’s, Mastercard, Paramount and ASICS, has launched Passport to Happiness, a new report bringing together insights and research from across the travel, marketing and HR sectors.

In a world that often feels busy, uncertain and digitally overloaded, one thing remains clear: travel matters. Not just as a reward, but as a proven driver of happiness, human connection, wellbeing and long-term loyalty. From the anticipation of planning a trip to the memories created long after returning home, travel continues to hold unique emotional value for consumers.

Alongside case studies, the report also found that*:

• 75% of Brits already engage with promotions
• 81% of consumers are more likely to engage with brands that offer prizes or rewards
• 85% believe travel creates long-term happiness
• 76% say they feel happier simply by planning a trip
• 80% directly link holidays to improved mental health

Celebrating 15 years in business, Cloud Nine has delivered experiences for more than 100,000 winners and evolved from a specialist travel prize agency into an end-to-end incentives partner spanning prize fulfilment, campaign management, group incentives, events and multi-market European delivery.

Download the full report here.

The post IPM Member Cloud Nine Incentives Marks 15 Years With a New Report appeared first on IPM Bitesize.

Award-winning brand experience agency, N2O, is delivering a two-week tour of the nation where consumers can nominate local heroes.

Launched in Southampton on June 6^th, the experiential campaign invites the public to nominate their local heroes via written messages at a bespoke, interactive stand. The activation will visit key cities, including Edinburgh, Birmingham, Belfast, Liverpool, and Cardiff, before returning to Southampton.

The activation will amplify P&O Cruises partnership with the Pride of Britain Awards, reinforcing the brand’s purpose-led positioning and celebrating a decade of Britannia. It also marks a strategic milestone in P&O Cruises- partnership of both the Pride of Britain and Pride of Scotland Awards, bringing the campaign off-screen and into communities through meaningful, brand-aligned engagement.

“We’re proud to support P&O Cruises in shining a spotlight on everyday heroes through this powerful, nationwide experience,” said James Brine, Account Director at N2O. “By bringing the Pride of Britain Awards into communities around the UK, we’re giving people a chance to celebrate the extraordinary acts of kindness and courage that often go unseen—and creating truly memorable moments in the process.”

P&O Cruises vice president of sales, marketing and brand Rob Scott said, “Celebrating remarkable people is at the heart of our partnership with the Pride of Britain Awards. Through this UK-wide tour, we’re thrilled to bring that spirit to life in communities across the country, honouring everyday heroes and inviting the public to share the stories that truly inspire us.”

The post P&O Cruises & N2O Launch UK-Wide Tour to Honour Everyday Heroes as Part of Pride of Britain Partnership appeared first on IPM Bitesize.

Futura Foods has launched an exciting new on-pack competition for its award-winning PDO YAMAS! Greek Feta, inviting shoppers to experience the authentic Mediterranean like never before.

From 11th June through to the end of August 2025, customers purchasing YAMAS! Feta can enter
for the chance to win an unforgettable Greek foodie adventure for two in Crete.

The grand prize includes return flights from the UK to Heraklion, private transfers, a seven-night stay at the stylish DOM Boutique Hotel, and a hands-on cooking class with a local Cretan chef in a
traditional village.

The lucky winners will learn how to create rustic dishes like dolmadakia, lamb with artichokes, and the classic Greek Feta salad – featuring delicious YAMAS! Feta of course – all against the stunning backdrop of the Cretan hills.

The prize also includes £500 spending money, a personalised itinerary app, and full winner management, offering a seamless, indulgent Mediterranean escape.

In addition to the main prize, 20 lucky winners will also receive authentic Greek hampers, packed
with delicious Mediterranean treats.

“We’re thrilled to champion this celebration of Mediterranean food and culture with our YAMAS! Feta,” said Rhian Newman, Marketing Lead at Futura Foods. “It’s the perfect way to reward our loyal customers with a taste of real Greek authenticity.”

For more information, look out for specially marked packs in-stores this summer and click here to find out more. Prizes courtesy of IPM Members, Another Way, with PR support from Big Little London.

The post Futura Foods Launches YAMAS! On-Pack Competition with Authentic Mediterranean FoodieEscape appeared first on IPM Bitesize.

Experiential marketing agency, TRO, has been chosen by leading outdoor apparel company, Arc’teryx, to create an unforgettable three-day experience for the UK’s climbing community.

The Arc’teryx Climb Academy Lake District will take place from 24 – 26 May in the scenic Langdale Valley. This one-of-a-kind experience – part of the brand’s global Arc’teryx Academy series – aims to immerse participants in the vibrant UK climbing culture and provide a space for mountain enthusiasts of all levels to advance their skills.

Attendees will take part in various activities, including clinics led by word-class guides and athletes that will empower and educate participants in the unique Lake District landscape, be it through climbing, trail running or bouldering.

Basecamp at Sticklebarn will be in full flow throughout the weekend, serving as the experience’s central hub, where climbers can test the latest Arc’teryx apparel, repair gear at the ReBIRD™ circularity pop-up and experience a weekend of free events.

Each day will culminate in a relaxed atmosphere where participants can refuel and reconnect over live music and film screenings.

Chris Booker, New Business and Marketing Director, TRO, said: “With their commitment to community participation, innovation and circularity, Arc’teryx is really leading the way when it comes to brand experience. From our first conversation, it’s been clear that we really share a vision and philosophy, and we couldn’t be more thrilled to have been appointed to support them on their journey.”

Tim Harty, Senior Manager Brand Experience, Arc’teryx, added: “We’re thrilled to have TRO on board ahead of the 5th edition of the Lake District Academy—an event designed to connect, inspire, and empower the UK climbing community. Together, with TRO’s production expertise and shared values, we’re excited to deepen the experience for the incredible community at the core of this unique event.”

The post TRO Gears Up to Help Arc’teryx Scale an Unforgettable Lake District Climbing Experience appeared first on IPM Bitesize.

The campaign from Ogilvy PR working with Hopper sees Cadbury partner with First Bus to take families to the beach this Summer and marks the first major marketing investment in the Flake brand in over five years.

This summer Cadbury is bringing back the magic of a classic British seaside experience, with the launch of its Flake 99 bus service. In partnership with First Bus, the brand will offer a free pre-bookable bus service from major cities in the UK directly to the coast, giving families the chance to experience the joy of a beachside Flake 99 this Summer.

Developed by Ogilvy PR, with event production and management from Hopper, the campaign aims to reignite consumer love for the classic Cadbury Flake 99 ahead of peak summer season, reminding everyone “If it’s not Cadbury, it’s not a Flake 99’.

The launch of the 99 Bus follows research by Cadbury revealing that 7 in 10 parents rarely take their children to the beach, yet 94% wish they could spend more time on the coastline*. Accessibility, the high cost of travel and parking woes are cited as the biggest barriers preventing parents from enjoying those quintessential seaside experiences.

Families from Bradford and Leeds – where one in five and one in ten, respectively, rarely take a trip to the beach – will have the opportunity to enjoy a free ride to Bridlington Beach on the weekend of the 17^rd and 18^th August. Buses with iconic Cadbury branding will transport families to and from the coast.

A service will also run from London to Southend-on-Sea on 10^th and 11^th August after the study found that 59% of parents in the capital rarely take their children to the seaside despite its proximity. Upon arrival, families will be greeted with a complimentary Cadbury Flake 99 from a classic ice cream van, after 89% of Brits said that a trip to the British seaside is not complete without the classic treat.

The new campaign is inspired by the insight that an ice cream by the beach is a quintessential part of a British seaside visit and a fond childhood memory of many adults. However, today some children are missing out on these important shared family moments. In fact, the research revealed that eating a Flake 99 ice cream is considered the second most important thing to make up a perfect day at the British seaside, preceded only by paddling in the sea.

 “At Cadbury we’re all about spreading generosity and joy, especially as we celebrate our 200th anniversary this year,” says Olena Solodka, Brand Manager at Mondelez International. “We are thrilled to partner with Ogilvy PR and First Bus to give more families the chance to create the types of memories that we all cherish – building sandcastles, paddling in the sea, and of course, enjoying an iconic Cadbury Flake 99!”

Charlie Coney, Creative & Strategy Officer (UK and EMEA), Ogilvy adds, “I remember the first time I went to the beach and was given a Mr. Whippy, topped with a Cadbury Flake – it’s as British as Wimbledon or BBQing under an umbrella.  Sadly, many people have never been to the beach, and we thought this was a problem Cadbury and First Bus could definitely fix.  After all, Cadbury is an iconic British brand with generosity at its core – and we’re hoping this Summer we can create many more happy family memories”

The campaign, developed by Ogilvy PR in the UK, working with production agency Hopper, and integrated with Cadbury’s social agency, Elvis, will be amplified across the brand’s social media channels, encouraging consumers to book their free ride and share their seaside adventures.

The post Cadbury Brings the Sunshine and Generosity in Heart-Warming Flake 99 Campaign appeared first on IPM Bitesize.

The Happy Prize Company was founded by Justine Clement over 8 years ago and they’re excited to be re-joining the IPM after so many years of earlier support. Justine was the CEO of Unmissable, one of the forerunners of the prize management agency scene and has always been a fan of our work here at the IPM in supporting brands and agencies through their many lifecycles.  

The Happy Prize Company is a prize creation and management agency that creates and manages both straightforward off-the-shelf, as well as bespoke, unforgettable concepts, for promotional marketing prizes, staff and trade rewards, travel incentives and brand partnerships. They’re also proud to be a re-certified B Corp, too. That means, where relevant, they love creating more meaningful experiences as prizes for brands and agency partners who share their values: think experiences that teach people about wellbeing, ethics, a sense of purpose and reigniting a passion for, and an understanding of, the natural world.  They wholeheartedly believe that their approach positively impacts the campaigns they are asked to work on. In the main, their offering consists of off-the-shelf, or bespoke, ATOL/ABTA bonded overseas travel experiences, UK experiences, vouchers, electronic goods, sports-themed, music-themed, and money-can’t-buy prizes.

Don’t just take our word for any of this. As one of their clients said about them “Justine and her team at The Happy Prize Company completely understand the demands of building award-winning campaigns and deliver every time. They come up with creative ideas which help to bring concepts to life and act as a true member of the team. I would recommend them every time.”

The post IPM ‘Happy’ to Welcome Prize Company back appeared first on IPM Bitesize.

Multi-award-winning creative brand experience agency N2O has won a five-way pitch to be announced as the rostered experiential agency for P&O Cruises in 2024.

The agency will bring to life the brand’s tagline, Holiday Like Never Before, through a series of immersive experiences from this month, focused on brand awareness and lead generation.

Speaking of the appointment, Clare James, Chief Operating Officer at N2O, said: “We’re delighted to be chosen by P&O Cruises to deliver its brand experiences, and we’ve got some really exciting things coming up to broaden the horizons of UK holidaymakers, taking them on a journey to show the experiences that can be found on a P&O Cruises holiday.”

Carnival UK & P&O Cruises President Paul Ludlow said: “Our new marketing strategy, Holiday Like Never Before, aims to drive awareness and consideration with guests who may have thought that cruising wasn’t for them. Our pop-up stands in two of the UK’s busiest retail destinations during the peak holiday booking period will support agents by helping potential guests to understand the exceptional value and varied experiences offered by a P&O Cruises holiday.”

At the end of January, the ‘maiden voyage’ pop-up experience from N2O will see consumers invited into a specially-created sensory lounge, sipping artisanal beverages, as the scent of the various destinations surrounds them – all to give the P&O Cruises onboard experience in an out-of-home setting.

The experience starts on 27^th January at Bluewater, where it runs for two weeks, before heading to Westfield on 19^th February for two weeks.

The post N2O Sets Sail With P&O Cruises Experiential Account Win appeared first on IPM Bitesize.

Award winning travel, prize and fulfilment agency Cloud Nine Incentives is growing its full service
offering with the appointment of Emma Coleman, Director of Events.
Joining from BCD Meetings & Events, Emma will harness her experience across multiple sectors
to drive Cloud Nine’s events division forward; an important strategic pillar for the agency.
Founder and Director Michael Chambers says, “As Cloud Nine Incentives enters its 13th year,
it’s critical we continue to innovate and deliver excellent service. Growing our events team means
we can offer a ‘one stop shop’ to clients.
I am delighted to welcome Emma to the Cloud Nine team. Her wealth of events experience and
passion for exceptional service levels will help steer the agency into its next chapter.”
With an amplified prize and promotions capability, brands will receive seamless, end to end
campaign management, with their customers at the heart of the journey.

Emma Coleman, “I am delighted to join Cloud Nine Incentives, a leader in their field working with
some fantastic brands. Their ethos of curating standout experiences alongside providing
excellent customer service aligns perfectly with my own passion for events. My role, leading the
strategy and development of the events offering, sparks a new chapter for Cloud Nine and I’m
delighted to be involved at the beginning of this exciting journey.”

The post Cloud Nine Incentives Announces New Appointment as it Grows Full Service Travel Offering appeared first on IPM Bitesize.

Cloud Nine Incentives, the experts in travel prizes and promotions were at last weeks IPM Awards ceremony both winning trophies and offering prizes to the industry.

Co-founder and Director Sophie Chambers said ‘After a break of 4 years, it was our pleasure to sponsor the IPM Awards 2023 (and we even picked up a trophy of our own!).  To celebrate our being involved, we would love to offer you the  chance to win a fabulous weekend break in Madrid.

Just head over to www.uponcloudnine.co.uk/competition to enter*. Good luck!

*Terms apply. UK residents 18+ only. Ends 23:59 BST 14/10/23. No purchase necessary. Internet access required. To enter prize draw, participants need to complete the competition post form available on www.uponcloudnine.co.uk/competition. One entry per person. 1 x prize of a trip to Madrid for 2, return flights from a UK airport, 2 nights 4 hotel sharing a twin room. Specific travel terms apply. Promoter: Cloud Nine Incentives Ltd. Visit www.uponcloudnine.co.uk/competition for full terms.

The post Madrid Weekender from IPM Awards Partner Cloud Nine appeared first on IPM Bitesize.

The promotion agency Umbrella briefed B Corp prize provider The Happy Prize Company to deliver an experience for the online car seller, cinch.  Cinch are official sponsors of the NFL UK and as part of the partnership they provided two lucky winners with a once-in-a-lifetime opportunity to watch Super Bowl LVI in LA!!  

The Happy Prize Company put together a carbon-neutral prize consisting of two luxury 4-night breaks to LA, including a meet and greet on arrival (which included Cinch’s filming company, responsible for capturing the prize winner’s experiences), 4 nights at the Amarano hotel in Burbank, a day out with the film crew exploring the best that LA has to offer, along with VIP tickets to the Super Bowl, including tickets to the exclusive Tailgate party, provided by cinch. One winner described the trip ‘Such a huge thing to do – a proper bucket-list experience’,  and the campaign aligned strongly to cinch’s ethos which is to deliver on what they promise. 

The core of cinch’s business is customer service and every part of the prize had to encapsulate this ethos; every detail had to ‘be a cinch’ and here is the experience we helped deliver! Watch Video

The post Super Bowl Experience of a Lifetime appeared first on IPM Bitesize.