IPM Members Zappit are proud to announce new platform rezolvecx.com establishing Compensation as a Service as a new customer care category.

For years, complaint resolution has been manual, slow and expensive. Compensation as a Service changes that, enabling brands to resolve consumer product complaints instantly through secure, managed digital payments delivered in seconds.

The platform enables brands to issue digital goodwill payments within defined financial guardrails, turning reactive complaint spend into a controlled and measurable engagement channel.

Already deployed across the UK and Europe with brands including Unilever, Colgate, Fever-Tree and BOL Foods, Rezolve operates at both SME and enterprise level.

“Moving to digital vouchers has completely simplified our current process. It’s quicker, easier, and fits how we work today especially with more of us working remotely. The team have been great – collaborative, responsive, and always open to feedback and quick to find solutions when we’ve needed them. It just feels like a much more modern, simple way of working now.”
Sarah Samtani – Consumer Care Manager, Organix

“Working with the team at Rezolve is great. The level of service and attention we receive is excellent – the team is so responsive, professional, and clear in their communications. The platform itself is so incredibly intuitive, which makes it easy for new agents to get up to speed quickly. It streamlines our consumer care process and helps us respond to queries faster and more effectively than ever. Rezolve has become an integral part of how we strive to deliver great service.”
Nika Bureick – Consumer Experience Capabilities Expert Germany, ABInBev

How does it work?

While brands invest heavily in incentives and loyalty programmes, complaint-related compensation has remained manual and inefficient.

Rezolve enables organisations to:

• Issue compensation via instant at-till redemption, cashback or direct payout
• Distributed digitally in seconds – zero P&P costs
• Reduced cost per resolution and driving significant time savings
• Capture structured consumer insight
• Drive retention and increase lifetime value

In effect, Compensation as a Service formalises complaint spend as a measurable,
performance-driven channel. “Compensation has historically been treated as an administrative task,” said Mark Fraser, Founder of Rezolve. “Yet it represents significant spend. Compensation as a Service brings speed, structure and accountability to that spend, turning complaint handling into a strategic revenue lever.”

Rezolve positions Compensation as a Service as a core component of modern consumer
engagement infrastructure.

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“Win a Taste of the South West” bottles Cornish heritage, foodie fandom, and a dash of instant‑win theatre, creating a campaign as packed with flavour as the IPA itself. Tasked with boosting brand awareness and driving rate of sale, IPM member Activation has crafted a standout promotion that spans both on‑ and off‑trade and speaks directly to Proper Job drinkers’ passions and personalities.

Proper Job drinkers do not sip; they savour. They seek out bold experiences, genuine craft, and big flavours. Audience insights revealed that gastronomy was the perfect playground for these flavour chasers. Brewed in Cornwall, Proper Job already has deep roots in the South West. With a wealth of top‑tier foodie destinations nearby, Activation saw the ideal way to celebrate the beer’s provenance and give food‑loving consumers a prize they could truly relish. Thus, Win a Taste of the South West was born.

A Tour of the Taste Buds

The headline reward puts the power in the winner’s hands: a long‑weekend culinary escape of their choosing. Whether it is seafood mastery with Rick Stein in Padstow, coast‑to‑table flair with Mark Hix in Lyme Regis, Michelin‑level technique from Josh Eggleton near Bristol, artisan baking with Richard Bertinet in Bath, or field‑to‑fork feasting at Hugh Fearnley‑Whittingstall’s River Cottage in Axminster, the choice is theirs. Four‑star accommodation, hearty breakfasts, a generous food‑and‑travel allowance, and an ice‑cold Proper Job to toast each day complete the personalised flavour journey.

Instant Wins That Keep the Flavour Flowing

Even if the grand getaway sails past, the fizz hardly fades. Flame‑ready Mesa firepits, chef‑sharp Pareusi knives and Proper Job e‑vouchers can all be won instantly, each one flashing up the second a code is entered on Activation’s bespoke Promotor microsite.

Joining the draw is refreshingly simple. Shoppers pick up the limited‑edition four‑can pack in store or order a branded pint in participating pubs, upload the unique code at properwin.co.uk, and let fortune pour. From hop to hotplate, Activation has turned every sip into a story and every code into a passport to personalised South West flavour: a Proper Job, done properly.

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Dale Farm has always looked for ways to sprinkle a little extra joy into everyday moments, and their latest on-pack promotion across the ice cream range is no exception. But in a category where great taste alone isn’t enough to stand out, the challenge was clear: how do you turn a family treat into a moment they’ll remember long after the tub is empty?

That’s the thinking behind ‘Win Fun Family Days Out’—a six-month on-pack campaign designed to bring Dale Farm’s ‘Delicious Little Wins’ platform to life. The promotion rewards purchases with the chance to unlock real-world family experiences, connecting the product directly to the memories that matter most.

In Northern Ireland’s competitive ice cream market, this wasn’t about simply adding a prize mechanic. It was about embedding emotional relevance into the purchase decision, aligning the incentive with what truly resonates for Dale Farm’s audience: time together, not just treats together.

To ensure the promotion stood out on shelf and connected at home, Dale Farm partnered with Activation, the agency behind the creative execution. Activation delivered a packaging refresh that positioned each tub as a gateway to family fun, while also developing a dedicated promotional website to keep participation simple, intuitive, and engaging.

As Activation puts it: “This promotion is more than just a competition. It’s a strategic effort to build a stronger emotional connection with Dale Farm’s core audience. By offering experiences, we’re creating moments of joy that go beyond the product itself—helping to drive immediate sales and, crucially, long-term brand loyalty.”

It’s a reminder of why on-pack promotions remain such a powerful lever for brands looking to cut through the noise, not by adding offers, but by adding real value. Because loyalty today is no longer about locking customers in. It’s about building a network of benefits they wouldn’t want to walk away from, rewards that feel relevant, experiences that feel personal, and partnerships that fit seamlessly into their lives.

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Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the agency’s commitment to delivering intelligent brand systems through responsible innovation.
 
Snyder, who currently serves as Chief Technology Officer and head of global production, will continue in that capacity. His appointment as Chief AI Officer reflects the agency’s recognition that artificial intelligence is not simply a technological shift but a business imperative in advertising.

“Jason’s appointment reflects where our industry is headed—and how Momentum plans to continue to lead it,” said Donnalyn Smith, Global CEO of Momentum Worldwide. “He has a rare ability to turn complex systems into a brand advantage, and his vision ensures our clients stay ahead, responsibly and creatively.”

An accomplished technologist and inventor, Snyder has led the development of intellectual property for Momentum spanning AI systems, data orchestration and real-time production technologies. This work has become a key part of Momentum’s innovation moat, enabling the agency to deliver proprietary solutions far beyond commercialized AI tools.

“This is not about hype—it’s about helping our clients navigate and lead through complexity,” said Snyder. “As Chief AI Officer, my focus is embedding intelligence into every layer of what we do—from operations to concept to execution—making AI a trusted partner in delivering the smartest brand experiences.”

Momentum has a rich legacy of technology “firsts,” from real-time fan engagement platforms and spatial computing activations to immersive digital twins and generative content engines. This appointment represents the natural next phase of that journey: formalizing AI as a strategic core of the business, rooted in innovation, ethics and outcomes.
 
With Snyder at the helm of AI and production, Momentum is doubling down on scalable, intelligent and immersive brand experiences. The agency’s vision is clear: to help clients navigate complexity through powerful systems that marry technology, creativity and cultural relevance.

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• Club Peroni presents innovative way to reward premium beer drinkers
• Thousands of prizes such as tickets, money-off coupons, free drinks, merchandise and experiences will be available this year

London, UK – 14^th April 2025 – Peroni Nastro Azzurro, the UK’s most loved lager brand,[1] in collaboration with marketing partner agency Savvy Marketing, has launched Club Peroni, a new always-on rewards programme.

Club Peroni enables consumers to collect points by buying Peroni Nastro Azzurro in both the on and off trade. These points can then be exchanged in the ‘Reward Shop’ section of the website for a variety of prizes, including a chance to win event tickets or receive money-off coupons, free drinks, merchandise and experiences.

Peroni Nastro Azzurro is tapping into clear consumer demand with the launch of Club Peroni—a new loyalty programme tailored to reward and engage its discerning audience. With 88%[2]  of Peroni drinkers stating they’d join a loyalty scheme from their favourite drinks brands, the appetite is already there.

Retailers and outlets will also benefit from integration opportunities with Club Peroni, unlocking tailored promotions like money-off offers, alongside access to valuable, data-driven insights.

Rob Hobart, Marketing Director at Asahi UK, said: “Club Peroni has been carefully designed to enhance retailers’ existing loyalty programmes. The scheme works behind the scenes without adding extra steps for consumers or our trade partners. It complements existing loyalty programmes by driving more engaged shoppers to stores, handing off seamlessly to their systems, and increasing sales opportunities.”

Taj Sur, Business Director at Savvy Marketing, said: “Today’s consumers expect more personalised, one-to-one communication and always-on rewards programmes are one of the most effective ways brands can deliver on that. It’s been a great opportunity to collaborate with the teams at Asahi UK to create a programme that truly connects with the Peroni Nastro Azzuro audience and builds lasting brand love.”

[1] Savanta Brandvue Most Loved Brands Survey 2024

[2] Source: Savvy Shopper Panel, June 2024.

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Yeo Valley, the UK’s leading organic dairy brand, has hit the ground running with a high-impact shopper and social campaign designed to promote its Greek Recipe range (0% & 5%). The objective? To drive awareness and consideration for the range, making Greek Recipe the go-to choice for runners and fitness enthusiasts looking to recover and refuel.

Created by Activation, an IPM Member, the campaign reinforces Greek yogurt’s high-protein benefits, highlighting its role in muscle recovery, sustained energy, and post-workout nutrition. Whether pounding the pavement, chasing a PB, or simply staying active, Yeo Valley is keeping fitness fans on track.

Marketing That Goes the Distance

At the heart of the campaign is the compelling tagline: “Our purest protein for miles.” To bring this slogan to life, Yeo Valley teamed up with GB modern pentathlete Charlie Follett, who incorporates the Greek Recipe range into her post-workout routine.

A multi-channel activation keeps the campaign on track across digital and in-store platforms with high-energy 15-second and 6-second videos highlighting the yogurt’s high-protein credentials. Meanwhile, a shopper marketing rollout ensures Greek Recipe stands out where purchase decisions are made—helping consumers refuel at the finish line.

Now live, the campaign is running across digital, retail, and online channels, reinforcing brand messaging and encouraging trial among active audiences.

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We’re pleased to welcome NeoCurrency, a leading digital reward provider, into the IPM community. With a catalogue of 2,000+ reward options spanning 50 currencies in 120 countries, NeoCurrency helps brands and agencies excite customers, motivate employees, and engage research participants. “Becoming part of the IPM community marks an exciting step for us,” says Geoff Miller, CEO & Co-Founder of NeoCurrency. “We’re excited to shape the future of promotional marketing with industry leaders who share a passion for rewarding and recognising customers and employees in new, creative ways.”

A Streamlined Portal for Global Rewards 

NeoCurrency’s online portal makes it easy to manage and deliver promotional rewards at scale—whether for instant win mechanics, prize draws, loyalty programmes, or brand partnerships. The platform allows businesses to distribute rewards in real-time, track budgets, and monitor campaign performance, helping teams stay focused on delivering results rather than managing logistics. “Our platform delivers rewards anywhere in the world, within seconds,” Miller explains. “That means more time spent on building strong engagement strategies—and less on the administrative side of reward fulfilment.” 

Flexible Options for Any Audience 

NeoCurrency’s Reward Choice gives participants access to 25–100 popular brands, including Apple, Starbucks, Google Play, Nike, and Xbox, across GBP, EUR, USD, and CAD. This flexibility allows brands to offer meaningful, widely appealing rewards without the need for guesswork. For businesses looking to create a more tailored reward experience, NeoCurrency also helps integrate partner-branded rewards into promotional campaigns. Their platform simplifies the process, handling approvals, creative assets, and distribution, so brands can focus on execution while delivering engaging, results-driven incentives. 

“We’ve seen how the right rewards inspire both customers and employees to engage more deeply,” adds Miller. “Whether it’s a gift-with-purchase promotion, an instant win game, or a new loyalty scheme, unique incentives create a memorable experience—one that keeps people coming back.” 

To learn more or request a demo, visit neocurrency.com and discover how their global catalogue of digital rewards could benefit your business. 

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January often comes with a shift in consumer habits—out with indulgence and in with healthier choices. Tilda’s latest campaign, ‘New Year’s Rice-olutions‘, turns this annual reset into an exciting opportunity, blending vibrant flavours with convenience to inspire better meal habits for 2025.

Launched on 30th December, Rice-olutions builds on the success of Tilda’s 2024 Ta-daa! campaign. This time, the focus is on driving engagement with a creative off-pack promotion designed to resonate with time-pressed shoppers. The campaign showcases Tilda’s microwave range—including pouches, Tasty Sides, and the latest rice pots—positioning these products as the ultimate solution for quick, balanced, and flavour-packed meals.

Turning Resolutions into Rewards

At the heart of the campaign is an exciting incentive-led promotion designed to engage consumers during the critical New Year period. Rice-olutions taps into the growing consumer demand for experiences and holistic wellness with a mix of aspirational and practical prizes:

• Weekly experience vouchers encouraging consumers to try something new, whether it’s a cooking class or an adrenaline-pumping activity.
  
• Daily giveaways such as gym passes, Audible subscriptions, and meal plan gift cards, aligning with wellness goals while keeping the campaign accessible.

Creative agency Activation has orchestrated a bold multi-channel approach to maximise the reach of Rice-olutions. The campaign spotlights Tilda’s microwave range—pouches, Tasty Sides, and rice pots—through a comprehensive retailer media plan that includes eye-catching online banners, competition barkers, and high-impact retailer magazine features. Complementing this, the campaign leverages BVOD to showcase vibrant meal ideas, while an engaging suite of social media content energises Tilda’s channels. Running until 28th February, Rice-olutions ensures Tilda stays top of mind during one of the most critical retail seasons.

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Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail engagement. The app has rapidly gained popularity, topping UK app charts and amassing over 500,000 downloads shortly after its release.

More Points, More Perks – Just in Time for Christmas

The timing couldn’t be better. As we approach the festive season, Poundland is giving customers the chance to accumulate points on every purchase until December 24. By earning 1 point for every penny spent, shoppers can quickly collect perks – with 5,000 points translating to a £1 voucher. This fast-track savings strategy turns every purchase into a reward, positioning Poundland as a savings destination that doesn’t compromise on choice or convenience.

Spin to Winsday

The app introduces ‘Spin to Winsday,’ a gamified feature available every Wednesday, allowing users to win prizes, points, and exclusive perks. Additionally, Poundland Perks offers over 100 deals on popular brands such as Domestos, TRESemmé, Lynx, and Pot Noodle, ensuring substantial savings on everyday essentials.

£20 Million Tech Transformation

“This investment in our digital ecosystem is about giving customers more ways to save. We want to make Poundland a go-to for everyday savings and exceptional experiences alike.”

Tom Hill, Director of Digital at Poundland

This ambitious launch is part of Poundland’s £20 million investment in a digital overhaul, including faster self-checkouts and seamless in-store technology to enhance the customer experience. The new technology enables smooth integration with the app, so customers can easily track rewards and redeem offers with each visit. It’s a clear sign Poundland is serious about creating a streamlined, tech-driven shopping journey.

Perks On The Move

Extending beyond digital engagement, Poundland has introduced the Perks Caravan, a mobile unit touring the UK to promote the loyalty program. Offering free coffees and facilitating on-the-spot app sign-ups, this initiative blends digital convenience with community interaction, enhancing brand engagement nationwide.

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Checkout.com’s latest research on Black Friday and Cyber Monday (BFCM) trends reveals shifting consumer interests in the UK. Drawing from the broader Digital Economy: Peak Season Trends 2024 study, the data shows that bargain-hunting Brits are looking beyond traditional categories like clothing, beauty, and electronics, with new interests in air travel and health products, especially among younger generations. As British consumers gear up for peak season sales, this report offers valuable insights for marketers looking to capture attention in an ever-evolving digital marketplace.

• Air travel is forecast to see increased sales during BFCM this year, with 14% of the population intending to buy during peak season in 2024, up from just 8% saying they have purchased in peak season in the past (a 75% increase compared to previous years). Younger generations are driving this trend, with nearly a third (28%) of Gen Z (an 87% increase compared to previous years) and a quarter (24%) of Millennials intending to buy air travel during BFCM this year. 
  
• A third (32%) of Millennials are looking to buy streaming services during BFCM deals – nearly double the UK average (17%). In fact, streaming is the most popular category for Millennials ahead of usual favourites clothing (31%), Beauty (30%) and electronics (29%). 
  
• Healthcare and wellbeing is also high on UK consumers’ BFCM shopping lists, with 16% intending to buy products in this category, rising to nearly a third (29%) of Gen Z consumers. 
  
• Clothing remains the most popular category, with a fifth (21%) UK adults planning to make a clothing purchase during BFCM, almost doubling to 40% of Gen Z adults intending to buy clothes during the peak sales.  

“Traditionally Black Friday Cyber Monday deals have been focused on clothing, beauty and electronics. However, with a growing digital economy, we’re seeing this evolve. The increase in planned flight spend is fascinating – particularly when it comes to the younger generations, even in an era of conscious consumerism. Travel experiences rate high in priority and they are explored, discovered and made using social platforms. This reflects a growing cultural trend when it comes to travel – and how Gen Z takes a social-first approach to planning trips abroad.  
 
It’s incredibly positive to see how British consumers are planning to spend around health – from private medical, to investing in their own wellbeing.” 

Rory O’Neill, CMO at Checkout.com

Half of Brits Buy Gifts During Sales 

• When it comes to buying for others, UK consumers are also looking to sales to purchase gifts. Half (50%) of Brits are now buying presents for their partner when they see a bargain. 
  
• Two thirds (34%) of this group buy gifts for their partner all year round when they see a bargain, with the remaining third (16%) specifically waiting for BFCM to buy gifts for their partner.  

“While BFCM is still a significant shopping period, we’re also starting to see a trend towards always-on retail sales. By understanding consumer shopping habits based on spending data, merchants can tailor deals to reach specific consumers at the right time and encourage conversions. In short, every day is a peak season sale opportunity – and retailers need to remember that during this peak season.”

Rory O’Neill, CMO at Checkout.com

BFCM subscription deals emerge as a strong customer acquisition tool for merchants 

• Subscriptions are a good acquisition tool during BFCM, with half (49%) of Brits remaining subscribed after the deal ends because they wanted to keep the service.
  
• Gen Zs are the most forgetful at cancelling subscriptions, with 38% intending to but forgetting, compared to just 19% of Baby Boomers. 

Generational split on deal discovery, with TV ads losing their impact with younger generations 

• UK consumers are still fairly traditional in how they discover BFCM deals, with a third (32%) finding out about deals via TV ads, followed by browsing marketplaces (31%) and using a search engine (29%).  
  
• However, looking at younger generations, 40% of Gen Z and 43% of Millennials find out about deals via social platforms (compared to 24% across all UK adults).  

“This data speaks to the need to ensure marketing strategies are always built in mind with the right audiences in mind. Given Gen Z and Millennials are the most likely to buy during BFCM, it’s important to make sure marketing piques the attention of this group, in terms of both the message – and the channels. A tailored, not broad brush approach is always needed, as is remembering the critical role that social platforms play in engaging this community. This research is a stark reminder that merchants need to constantly review and refine their selling channels to avoid missing out on sales when targeting specific demographics with the deals that will appeal to them.”

Rory O’Neill, CMO at Checkout.com

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