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For brands and agencies in 2017, the opportunities offered by prizes and incentives are truly greater than ever before, says Chris Pearson of Element London

Prize Promotions: The Gift That Keeps On Giving

For brands and agencies today, the opportunities offered by prize promotions and incentives are truly greater than ever before, says Chris Pearson of Element London...

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone's talking about receipt validation for promotions, rebate and loyalty, but why and when should you use it?

5 tips for using receipt validation in promotions

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation...

Partnering with another brand can be a great way to recruit new customers, but creating a win/win scenario isn’t always easy, says Harriet Lewis of NDL Group

How to manage promotional partnerships and grow your audience

Partnering with another brand for a promotion can be a great way to recruit new customers, but creating a win/win scenario isn’t always easy, says Harriet Lewis of NDL...

The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT

How can automation software and staffing apps benefit the promo industry?

The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT The role of technology should be to make our...

Helen Braybrook 1600

Five in-store demo tips every brand should know in the run up to Xmas

Helen Braybrook, staffing director at experiential agency Closer, provides some timely advice for brands seeking to connect with Christmas shoppers It’s that time of...

The Drum has published a comment piece on political advertising written by Graham Temple, former Chairman of the Institute of Promotional Marketing.

Take the fake out of political advertising

The following comment was written by Graham Temple, former Chairman of the Institute of Promotional Marketing, and published on The Drum. Whenever you come across an...

Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it's the ethical thing to do: there's also a growing commercial imperative, says Sally McLaren, director at Sense.

Gender stereotyping puts products before people – and consumers don’t like it!

Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it’s the ethical thing to do: there’s also a...

Forget demographics – marketers need to be concentrating on shopper mindsets, says Chris Carter, of smp. All too often, how marketers seek to understand shoppers becomes a game of Guess Who. Match the shopper to a certain set of characteristics and Bob’s your uncle.

Beyond shopper demographics: moving from ‘who’ to ‘why’

Forget demographics – marketers need to be concentrating on shopper mindsets, says Chris Carter, of smp All too often, how marketers seek to understand shoppers...

Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities.

Price vs. promotion: how to add value and keep credibility

Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion

Achieving effectiveness

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...